# Brand24 vs Keyhole Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brand24 excels in **customer support** , with users highlighting its responsiveness and helpfulness. One user mentioned the accuracy of sentiment analysis and the instant detection of social media mentions, which are crucial for managing digital reputation crises.
- **Users say** that Keyhole offers a **user-friendly interface** that makes it easy to train staff. Reviewers appreciate the clean design and the straightforward integration process, which enhances the overall experience of using the platform.
- **According to verified reviews** , Brand24 stands out for its **AI Insights report** , which provides a concise summary that can be easily shared with clients. This feature allows users to save time and streamline reporting, making it a valuable tool for busy professionals.
- **Reviewers mention** that Keyhole's **social media analytics** , particularly its hashtag tracking, were key reasons for switching to the platform. Users find the insights provided in reports to be comprehensive and actionable, which aids in strategic decision-making.
- **G2 reviewers highlight** that Brand24's **customized alert system** is a game-changer for monitoring brand mentions. This feature allows users to react quickly to potential issues, ensuring that they stay ahead of any digital reputation challenges.
- **Users report** that while Keyhole has strong features for **hashtag analytics** and brand monitoring, it may not match the overall market presence and support quality that Brand24 offers, as evidenced by the higher satisfaction ratings from Brand24 users.



| | Brand24 | Keyhole | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 345 | 70 | 
| **Largest Market Segment** | Small-Business (65.6% of reviews) | Small-Business (59.7% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (20 reviews)
- Helpful (15 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Keyhole

Pros:
- Analytics (1 reviews)
- Detailed Information (1 reviews)

Cons:
- Manual Labor (1 reviews)
- Poor Customer Support (1 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Keyhole | 
|---|---|---|
  | **Meets Requirements** | 9.0 (312 reviews) | 8.5 (58 reviews) | 
  | **Ease of Use** | 9.2 (318 reviews) | 9.0 (59 reviews) | 
  | **Ease of Setup** | 8.9 (191 reviews) | 8.8 (47 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.7 (46 reviews) | 
  | **Quality of Support** | 9.5 (293 reviews) | 8.2 (52 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.5 (45 reviews) | 
  | **Product Direction (% positive)** | 9.1 (311 reviews) | 7.1 (57 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Keyhole

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Keyhole** | 8.4/10 | 31 |

#### Social Analytics

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | 8.0 (17 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | 8.3 (20 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.8 (23 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.8 (9 reviews) | 
| **Attribution** | 8.4 (102 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 9.3 (7 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 8.8 (7 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | Feature Not Available | 
| **Report Exporting** | 9.0 (120 reviews) | 8.9 (21 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 8.2 (16 reviews) | 
| **White Label** | 8.3 (42 reviews) | 8.3 (5 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Keyhole** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 9.2 (85 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | 

#### Reporting

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 254 |
| **Keyhole** | 8.7/10 | 37 |

#### Monitoring & Listening

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.3 (33 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 8.3 (26 reviews) | 
| **Brand Monitoring** | 9.4 (92 reviews) | 9.3 (5 reviews) | 
| **Keyword Tracking** | 9.1 (83 reviews) | 9.7 (5 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | Not enough data | 
| **Competitor Analysis** | 8.6 (69 reviews) | 9.3 (5 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.9 (25 reviews) | 
| **Social Reporting** | 8.8 (217 reviews) | 8.3 (32 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Keyhole** | 8.3/10 | 14 |

#### Influencer Marketing

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Audience Analysis** | Not enough data | 8.3 (8 reviews) ✓ Verified | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | 7.7 (8 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | 8.8 (8 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | Not enough data | 8.6 (7 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Feature Not Available | 
| **Social Commerce** | Not enough data | Feature Not Available | 
| **E-Commerce Integration** | Not enough data | Feature Not Available | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Brand24 | Keyhole | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Keyhole (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Keyhole | 
|---|---|---|
| **Small-Business** | 65.6% | 59.7% | 
| **Mid-Market** | 28.2% | 20.9% | 
| **Enterprise** | 6.2% | 19.4% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 23.0%
- **Information Technology and Services:** 8.8%
- **Internet:** 7.3%
- **Computer Software:** 7.3%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Consumer Goods:** 2.1%
- **Other:** 37.8%

#### Keyhole

- **Marketing and Advertising:** 29.9%
- **Entertainment:** 10.4%
- **Non-Profit Organization Management:** 10.4%
- **Public Relations and Communications:** 7.5%
- **Media Production:** 4.5%
- **Food & Beverages:** 4.5%
- **Internet:** 3.0%
- **Higher Education:** 3.0%
- **Health, Wellness and Fitness:** 3.0%
- **Government Administration:** 3.0%
- **Other:** 20.9%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (108 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

### Alternatives to Keyhole

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Keyhole

- Title: [Speed of hashtag monitoring?](https://www.g2.com/discussions/speed-of-hashtag-monitoring) — 1 comment, 1 upvote
  > **Top comment:** "In few second for a refresh. Keyhole is abble to monitore quickly hasthag.
But it's important to know exactly that you want monirore to build the right..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-keyhole)