# Brand24, Determ vs Sprout Social Comparison

| | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 347 | 43 | 6,426 | 
| **Largest Market Segment** | Small-Business (65.5% of reviews) | Small-Business (50.0% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | Contact Us | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Determ

Pros:
- Communication (1 reviews)
- Customer Support (1 reviews)

Cons:
- Keyword Limitations (1 reviews)
- Lacking Features (1 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (313 reviews) | 9.4 (39 reviews) | 8.5 (5439 reviews) | 
  | **Ease of Use** | 9.2 (319 reviews) | 9.4 (39 reviews) | 8.8 (5500 reviews) | 
  | **Ease of Setup** | 8.9 (192 reviews) | 9.3 (32 reviews) | 8.7 (3855 reviews) | 
  | **Ease of Admin** | 8.9 (158 reviews) | 8.8 (32 reviews) | 8.8 (2248 reviews) | 
  | **Quality of Support** | 9.5 (294 reviews) | 9.7 (39 reviews) | 8.6 (4855 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 9.5 (32 reviews) | 8.7 (2214 reviews) | 
  | **Product Direction (% positive)** | 9.1 (312 reviews) | 9.7 (37 reviews) | 8.9 (5322 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Determ

#### Entry-Level Pricing

Plan: Plus

Price: Contact Us

Description: Ideal for teams at high-growth companies.

Key Features:
- Unlimited users
- 50 queries
- Unlimited mentions

[Browse all 3 editions](https://www.g2.com/products/determ/pricing)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 139 |
| **Determ** | N/A | N/A |
| **Sprout Social** | 7.3/10 | 3636 |

#### Social Analytics

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Competitor Analysis** | 8.8 (114 reviews) | Not enough data | 7.7 (2978 reviews) | 
| **Follower Analysis** | 8.7 (114 reviews) | Not enough data | 7.8 (3155 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | Not enough data | 8.8 (3376 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 7.2 (2601 reviews) | 
| **Attribution** | 8.4 (102 reviews) | Not enough data | 7.0 (2605 reviews) | 
| **Hashtag Analytics** | 9.0 (45 reviews) | Not enough data | 7.3 (2368 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | Not enough data | 7.1 (2306 reviews) | 

#### Reports & Dashboards

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | Not enough data | 8.1 (3226 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | Not enough data | 8.5 (3270 reviews) | 
| **Scalability** | 9.0 (57 reviews) | Not enough data | 8.5 (3126 reviews) | 
| **White Label** | 8.3 (42 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | 6.3 (889 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (877 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Determ** | N/A | N/A |
| **Sprout Social** | 7.5/10 | 4660 |

#### Content & Collaboration

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 8.9 (3217 reviews) | 
| **Content Library** | Not enough data | Not enough data | 7.9 (2925 reviews) | 
| **Shared Inbox** | Not enough data | Not enough data | 8.2 (3024 reviews) | 
| **Approval Workflows** | Not enough data | Not enough data | 8.0 (2908 reviews) | 
| **Users and Permissions** | Not enough data | Not enough data | 8.3 (3010 reviews) | 
| **Content Creation** | Not enough data | Not enough data | Feature Not Available | 

#### Social Management

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 8.6 (4378 reviews) | 
| **Social Publishing** | Not enough data | Not enough data | 8.9 (4416 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.1 (3825 reviews) | 
| **Social Engagement** | Not enough data | Not enough data | 8.5 (4239 reviews) | 
| **Social Ads** | Not enough data | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | Not enough data | 7.9 (2910 reviews) | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 7.5 (2493 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (1062 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (1044 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (1036 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 90 |
| **Determ** | N/A | N/A |
| **Sprout Social** | N/A | N/A |

#### Media Channels

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Broadcast Media** | Feature Not Available | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Feature Not Available | Not enough data | 
| **Online Media** | 9.2 (85 reviews) | Not enough data | Not enough data | 

#### Geographic Coverage

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Local Media** | 8.3 (75 reviews) | Not enough data | Not enough data | 
| **National Media** | 8.8 (76 reviews) | Not enough data | Not enough data | 
| **International Media** | 8.8 (69 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | Not enough data | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 8.8 (74 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.2 (77 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 255 |
| **Determ** | 8.4/10 | 35 |
| **Sprout Social** | 7.4/10 | 2206 |

#### Monitoring & Listening

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Social Measurement** | 8.8 (216 reviews) | 8.7 (29 reviews) | 8.5 (1910 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 8.5 (26 reviews) | 7.0 (1432 reviews) | 
| **Brand Monitoring** | 9.4 (93 reviews) | Not enough data | 8.1 (1233 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | Not enough data | 7.9 (1195 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | Not enough data | 7.7 (1167 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | Not enough data | 7.8 (1193 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 6.4 (385 reviews) | 
| **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | 6.5 (398 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 6.4 (387 reviews) | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 7.9 (26 reviews) | 7.5 (1214 reviews) | 
| **Social Reporting** | 8.8 (218 reviews) | 8.6 (31 reviews) | 8.6 (2003 reviews) | 
| **Alerts and Notifications** | 9.0 (76 reviews) | Not enough data | 8.1 (1230 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | Not enough data | 7.8 (1129 reviews) | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Determ** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1632 |

#### Generative AI

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (865 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (850 reviews) | 

#### Process

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Mentions** | Not enough data | Not enough data | 8.4 (1469 reviews) | 
| **Tickets** | Not enough data | Not enough data | 7.9 (1248 reviews) | 
| **Macros** | Not enough data | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Email** | Not enough data | Not enough data | Feature Not Available | 
| **Social** | Not enough data | Not enough data | 8.8 (1523 reviews) | 
| **Live Chat** | Not enough data | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Not enough data | Feature Not Available | 

#### Insight

| Feature | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Surveys** | Not enough data | Not enough data | 7.4 (1126 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.4 (1434 reviews) | 
| **Visitor Activity** | Not enough data | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brand24 (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Determ (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Sprout Social (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Determ | Sprout Social | 
|---|---|---|---|
| **Small-Business** | 65.5% | 50.0% | 44.7% | 
| **Mid-Market** | 28.4% | 31.0% | 37.7% | 
| **Enterprise** | 6.1% | 19.0% | 17.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.9%
- **Information Technology and Services:** 8.7%
- **Internet:** 7.2%
- **Computer Software:** 7.2%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.0%

#### Determ

- **Public Relations and Communications:** 19.0%
- **Marketing and Advertising:** 14.3%
- **Telecommunications:** 9.5%
- **Computer Software:** 7.1%
- **Internet:** 7.1%
- **Government Relations:** 4.8%
- **Information Technology and Services:** 4.8%
- **Computer Games:** 2.4%
- **Consumer Electronics:** 2.4%
- **Food & Beverages:** 2.4%
- **Other:** 26.2%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (110 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7232 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews)

### Alternatives to Determ

- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7232 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3950 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (434 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2462 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (251 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7232 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1096 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Determ

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-determ-vs-sprout-social)