# Brand24 vs CisionOne Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brand24 excels in **ease of use** , with many users highlighting its intuitive interface and straightforward setup process. One user mentioned, "B24 is easy to set up, easy to use & pulls all key insights I need to make brand & PR/marketing decisions." - **Users say** that CisionOne offers **quick access to readership stats** and contact information, making it a valuable tool for PR professionals. Reviewers appreciate its ability to "find contacts, reporters, and outlets" easily, which can be crucial for effective media outreach. - **According to verified reviews** , Brand24 stands out for its **real-time monitoring accuracy** , particularly in sentiment analysis. Users have praised its "incredible accuracy" that allows them to gauge public perception instantly, which is essential for timely decision-making. - **Reviewers mention** that CisionOne's customer support is **responsive and helpful** , with users noting the "very quick customer service" as a significant advantage. This can be particularly beneficial for users who may need assistance during critical moments. - **Users highlight** that Brand24's reporting capabilities are **robust and customizable** , with features like the AI Assistant for drilling down into coverage. One user stated, "I love the AI Assistant for drilling down into coverage & customizing reports for clients," showcasing its adaptability for various needs. - **G2 reviewers report** that while CisionOne has strengths in certain areas, it faces challenges in **overall user satisfaction** , reflected in its lower G2 Score compared to Brand24. Users have noted that while it is "intuitive to use," it may not meet all specific workflow needs as effectively as Brand24. | | Brand24 | CisionOne | |---|---|---| | **Star Rating** | 4.6 out of 5 | 3.9 out of 5 | | **Total Reviews** | 347 | 1,317 | | **Largest Market Segment** | Small-Business (65.5% of reviews) | Small-Business (43.9% of reviews) | | **Entry Level Price** | $199.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Brand24 Pros: - Ease of Use (19 reviews) - Helpful (14 reviews) Cons: - Filtering Problems (8 reviews) - Limited Features (6 reviews) ### CisionOne Pros: - Ease of Use (69 reviews) - Helpful (40 reviews) Cons: - Data Inaccuracy (37 reviews) - Not Intuitive (27 reviews) --- ## Ratings Comparison | Rating | Brand24 | CisionOne | |---|---|---| | **Meets Requirements** | 9.0 (313 reviews) | 7.8 (1168 reviews) | | **Ease of Use** | 9.2 (319 reviews) | 7.6 (1171 reviews) | | **Ease of Setup** | 8.9 (192 reviews) | 7.6 (494 reviews) | | **Ease of Admin** | 8.9 (158 reviews) | 8.0 (374 reviews) | | **Quality of Support** | 9.5 (294 reviews) | 8.0 (1046 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.2 (391 reviews) | | **Product Direction (% positive)** | 9.1 (312 reviews) | 6.9 (1143 reviews) | --- ## Pricing ### Brand24 #### Entry-Level Pricing Plan: Individual Price: $199.00 Per Month Description: For tracking a small brand. Key Features: - 3 keywords, 1 user - 2K mentions / mo - Basic AI features [Browse all 4 editions](https://www.g2.com/products/brand24/pricing) #### Free Trial Yes ### CisionOne #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.5/10 | 139 | | **CisionOne** | 6.9/10 | 72 | #### Social Analytics | Feature | Brand24 | CisionOne | |---|---|---| | **Competitor Analysis** | 8.8 (114 reviews) | 7.0 (48 reviews) | | **Follower Analysis** | 8.7 (114 reviews) | 7.3 (53 reviews) | | **Post Performance** | 8.9 (116 reviews) | 7.5 (56 reviews) | | **Attribution** | 8.4 (102 reviews) | 7.5 (26 reviews) | | **Hashtag Analytics** | 9.0 (45 reviews) | 5.0 (5 reviews) | | **Sentiment Analysis** | 8.5 (47 reviews) | 4.7 (5 reviews) | #### Reports & Dashboards | Feature | Brand24 | CisionOne | |---|---|---| | **Report Customizability** | 8.4 (118 reviews) | 7.0 (52 reviews) | | **Report Exporting** | 9.0 (120 reviews) | 7.5 (52 reviews) | | **Scalability** | 9.0 (57 reviews) | 7.4 (50 reviews) | | **White Label** | 8.3 (42 reviews) | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Brand24 | CisionOne | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | 7.3 (5 reviews) | Not enough data | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **CisionOne** | 6.8/10 | 26 | #### Contact Management | Feature | Brand24 | CisionOne | |---|---|---| | **Media Database** | Not enough data | 7.6 (26 reviews) | | **Record Management** | Not enough data | 7.1 (21 reviews) | | **Relationship Management** | Not enough data | 6.3 (20 reviews) | | **Segmentation** | Not enough data | 7.4 (23 reviews) | #### PR Management | Feature | Brand24 | CisionOne | |---|---|---| | **Communications** | Not enough data | 7.7 (22 reviews) | | **Campaign Management** | Not enough data | 7.1 (21 reviews) | | **Engagement Tracking** | Not enough data | 7.7 (22 reviews) | | **PR Analytics** | Not enough data | 7.8 (22 reviews) | #### Agentic AI - Regulatory Change Management | Feature | Brand24 | CisionOne | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.2 (7 reviews) | | **Multi-step Planning** | Not enough data | 5.7 (7 reviews) | | **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | | **Natural Language Interaction** | Not enough data | 6.2 (7 reviews) | | **Proactive Assistance** | Not enough data | 5.2 (7 reviews) | #### Workflow Automation | Feature | Brand24 | CisionOne | |---|---|---| | **Lead Scoring** | Not enough data | Feature Not Available | | **Pitching** | Not enough data | 7.0 (22 reviews) | | **Campaign Scheduling** | Not enough data | 7.5 (18 reviews) | | **Follow-ups** | Not enough data | Feature Not Available | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.8/10 | 90 | | **CisionOne** | 6.4/10 | 163 | #### Media Channels | Feature | Brand24 | CisionOne | |---|---|---| | **Broadcast Media** | Feature Not Available | 6.5 (112 reviews) | | **Print Media** | Feature Not Available | 7.1 (115 reviews) | | **Online Media** | 9.2 (85 reviews) | 7.9 (128 reviews) | #### Geographic Coverage | Feature | Brand24 | CisionOne | |---|---|---| | **Local Media** | 8.3 (75 reviews) | 7.5 (116 reviews) | | **National Media** | 8.8 (76 reviews) | 8.0 (121 reviews) | | **International Media** | 8.8 (69 reviews) | 7.2 (106 reviews) | #### Reporting | Feature | Brand24 | CisionOne | |---|---|---| | **Keyword Targeting** | 8.9 (82 reviews) | 7.7 (126 reviews) | | **Custom Feeds and Alerts** | 8.8 (85 reviews) | 7.9 (116 reviews) | | **Custom Reports** | 8.8 (74 reviews) | 7.7 (124 reviews) | | **Dashboards** | 9.2 (77 reviews) | 7.9 (126 reviews) | #### Agentic AI - Media Monitoring | Feature | Brand24 | CisionOne | |---|---|---| | **Autonomous Task Execution** | Not enough data | 4.9 (39 reviews) | | **Cross-system Integration** | Not enough data | 4.7 (38 reviews) | | **Adaptive Learning** | Not enough data | 4.8 (38 reviews) | | **Natural Language Interaction** | Not enough data | 4.8 (38 reviews) | | **Proactive Assistance** | Not enough data | 4.8 (39 reviews) | #### Generative AI | Feature | Brand24 | CisionOne | |---|---|---| | **AI Text Generation** | Feature Not Available | 4.9 (51 reviews) | | **AI Text Summarization** | 8.4 (44 reviews) | 5.0 (48 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.4/10 | 255 | | **CisionOne** | 6.9/10 | 76 | #### Monitoring & Listening | Feature | Brand24 | CisionOne | |---|---|---| | **Social Measurement** | 8.8 (216 reviews) | 7.0 (63 reviews) | | **Influencer Identification** | 8.5 (207 reviews) | 6.7 (52 reviews) | | **Brand Monitoring** | 9.4 (93 reviews) | 6.8 (10 reviews) | | **Keyword Tracking** | 9.0 (84 reviews) | 8.2 (10 reviews) | | **Trend Analysis** | 8.8 (73 reviews) | 6.3 (10 reviews) | | **Competitor Analysis** | 8.6 (69 reviews) | 6.0 (10 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brand24 | CisionOne | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | | **Decision Making** | 8.1 (9 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brand24 | CisionOne | |---|---|---| | **Sentiment Analysis** | 8.0 (216 reviews) | 5.9 (59 reviews) | | **Social Reporting** | 8.8 (218 reviews) | 6.5 (63 reviews) | | **Alerts and Notifications** | 9.0 (76 reviews) | 7.3 (10 reviews) | | **Advanced Data Filtering** | 8.4 (74 reviews) | 6.8 (10 reviews) | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **CisionOne** | 4.7/10 | 25 | #### Generative AI | Feature | Brand24 | CisionOne | |---|---|---| | **AI Text Generation** | Not enough data | 4.7 (25 reviews) | | **AI Text Summarization** | Not enough data | 4.7 (25 reviews) | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **CisionOne** | 6.3/10 | 356 | #### Database | Feature | Brand24 | CisionOne | |---|---|---| | **Media Database** | Not enough data | 8.0 (322 reviews) | | **Contact/Campaign Management** | Not enough data | 7.6 (247 reviews) | | **Newsroom** | Not enough data | 7.3 (213 reviews) | #### Outreach | Feature | Brand24 | CisionOne | |---|---|---| | **Media Distribution** | Not enough data | 7.8 (250 reviews) | | **PR Planner** | Not enough data | 7.1 (154 reviews) | | **Social Media Services** | Not enough data | 6.4 (140 reviews) | #### Reporting | Feature | Brand24 | CisionOne | |---|---|---| | **Monitoring** | Not enough data | 7.5 (236 reviews) | | **Response Desk** | Not enough data | Feature Not Available | | **Impact Measurement** | Not enough data | 7.2 (188 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Brand24 | CisionOne | |---|---|---| | **Autonomous Task Execution** | Not enough data | 4.2 (10 reviews) | | **Cross-system Integration** | Not enough data | 4.8 (10 reviews) | | **Adaptive Learning** | Not enough data | 4.5 (10 reviews) | | **Natural Language Interaction** | Not enough data | 5.0 (10 reviews) | | **Proactive Assistance** | Not enough data | 3.8 (10 reviews) | #### User Rights/Roles | Feature | Brand24 | CisionOne | |---|---|---| | **Version Control** | Not enough data | Feature Not Available | | **Team Collaboration** | Not enough data | 7.2 (163 reviews) | --- ## Categories **Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to CisionOne (3):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Brand24 | CisionOne | |---|---|---| | **Small-Business** | 65.5% | 43.9% | | **Mid-Market** | 28.4% | 35.4% | | **Enterprise** | 6.1% | 20.8% | ### By Industry #### Brand24 - **Marketing and Advertising:** 22.9% - **Information Technology and Services:** 8.7% - **Internet:** 7.2% - **Computer Software:** 7.2% - **Public Relations and Communications:** 4.5% - **Food & Beverages:** 2.7% - **Media Production:** 2.4% - **Consumer Goods:** 2.1% - **Higher Education:** 2.1% - **Non-Profit Organization Management:** 2.1% - **Other:** 38.0% #### CisionOne - **Public Relations and Communications:** 36.6% - **Marketing and Advertising:** 10.1% - **Non-Profit Organization Management:** 4.3% - **Higher Education:** 3.8% - **Computer Software:** 2.9% - **Hospital & Health Care:** 2.6% - **Financial Services:** 2.2% - **Internet:** 2.0% - **Information Technology and Services:** 1.8% - **Publishing:** 1.5% - **Other:** 32.1% --- ## Alternatives ### Alternatives to Brand24 - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (110 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7229 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) ### Alternatives to CisionOne - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (434 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) — 4.3/5 stars (64 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews) --- ## Top Discussions ### Brand24 - Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. This means we collect mentions from Facebook, Twitter, video & photo sharing sites..." - Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..." - Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..." - Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..." ### CisionOne - Title: [Do you think the addition of a checkbox or bulleted list](https://www.g2.com/discussions/24605-do-you-think-the-addition-of-a-checkbox-or-bulleted-list) — 2 comments, 1 upvote > **Top comment:** "If you use check boxes, you should give users the ability to check them. If the info is just a list, use bullets. " - Title: [What is Help a Reporter Out used for?](https://www.g2.com/discussions/what-is-help-a-reporter-out-used-for) — 1 comment, 1 upvote > **Top comment:** "It's no longer exists...for all incoming leads, use Qwoted!" - Title: [Browser Support](https://www.g2.com/discussions/browser-support-bec4244d-7f06-4c59-ae92-38018bd66461) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Support will be maintained for Chrome, Firefox, and Safari on the current versions and one version back. We also support Internet Explorer 11 and the..." - Title: [Social Content](https://www.g2.com/discussions/social-content) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes" - Title: [Audience Insights](https://www.g2.com/discussions/how-are-audience-insights-determined) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions,..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-cisionone)