# Brand24 vs BuzzSumo Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brand24 excels in **customer support** , with users highlighting its responsiveness and quality. One user mentioned the value of the **AI Insights report** , which provides a concise summary for clients, showcasing how Brand24 can streamline communication. - **Users say** BuzzSumo stands out for its **content research capabilities** , making it easy to discover high-performing content across various platforms. Reviewers appreciate the ability to see which articles generate the most engagement, saving them valuable time in their marketing efforts. - **According to verified reviews** , Brand24's **sentiment analysis** and **social listening features** are particularly praised for their accuracy. Users find these tools essential for managing digital reputation crises, allowing them to react swiftly to mentions and conversations about their brand. - **Reviewers mention** that BuzzSumo offers a user-friendly experience, with many noting its intuitive interface and the availability of multiple content marketing tools in one platform. This ease of use is a significant advantage for small businesses looking to streamline their marketing processes. - **G2 reviewers highlight** that Brand24 provides robust **reporting features** , including customizable PDF reports that can be easily shared with clients. This functionality is particularly beneficial for users who need to present data without extensive manual input. - **Users report** that while BuzzSumo has strong content discovery tools, it faces challenges in **customer support** compared to Brand24. Some users expressed a desire for more responsive assistance, indicating that support quality can impact overall satisfaction. | | Brand24 | BuzzSumo | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | | **Total Reviews** | 347 | 107 | | **Largest Market Segment** | Small-Business (65.5% of reviews) | Small-Business (60.0% of reviews) | | **Entry Level Price** | $199.00 Per Month | $199.00 | --- ## Top Pros & Cons ### Brand24 Pros: - Ease of Use (19 reviews) - Helpful (14 reviews) Cons: - Filtering Problems (8 reviews) - Limited Features (6 reviews) ### BuzzSumo Pros: - Content Management (3 reviews) - Content Creation (2 reviews) Cons: - Expensive (1 reviews) - Information Overload (1 reviews) --- ## Ratings Comparison | Rating | Brand24 | BuzzSumo | |---|---|---| | **Meets Requirements** | 9.0 (313 reviews) | 8.8 (92 reviews) | | **Ease of Use** | 9.2 (319 reviews) | 9.0 (93 reviews) | | **Ease of Setup** | 8.9 (192 reviews) | 9.1 (38 reviews) | | **Ease of Admin** | 8.9 (158 reviews) | 9.1 (35 reviews) | | **Quality of Support** | 9.5 (294 reviews) | 8.8 (66 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 9.1 (31 reviews) | | **Product Direction (% positive)** | 9.1 (312 reviews) | 8.8 (88 reviews) | --- ## Pricing ### Brand24 #### Entry-Level Pricing Plan: Individual Price: $199.00 Per Month Description: For tracking a small brand. Key Features: - 3 keywords, 1 user - 2K mentions / mo - Basic AI features [Browse all 4 editions](https://www.g2.com/products/brand24/pricing) #### Free Trial Yes ### BuzzSumo #### Entry-Level Pricing Plan: Content Creation Price: $199.00 Description: For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly) Key Features: - 2 Years of Historical Data - 1 User - Unlimited Exports [Browse all 4 editions](https://www.g2.com/products/buzzsumo/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.5/10 | 139 | | **BuzzSumo** | 8.9/10 | 59 | #### Social Analytics | Feature | Brand24 | BuzzSumo | |---|---|---| | **Competitor Analysis** | 8.8 (114 reviews) | 8.7 (47 reviews) | | **Follower Analysis** | 8.7 (114 reviews) | Feature Not Available | | **Post Performance** | 8.9 (116 reviews) | 8.8 (54 reviews) | | **Attribution** | 8.4 (102 reviews) | Feature Not Available | | **Hashtag Analytics** | 9.0 (45 reviews) | 9.2 (10 reviews) | | **Sentiment Analysis** | 8.5 (47 reviews) | 9.3 (9 reviews) | #### Reports & Dashboards | Feature | Brand24 | BuzzSumo | |---|---|---| | **Report Customizability** | 8.4 (118 reviews) | Feature Not Available | | **Report Exporting** | 9.0 (120 reviews) | 8.3 (42 reviews) | | **Scalability** | 9.0 (57 reviews) | Feature Not Available | | **White Label** | 8.3 (42 reviews) | 8.9 (9 reviews) | #### Agentic AI - Social Media Analytics | Feature | Brand24 | BuzzSumo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | 7.7 (5 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | 7.3 (5 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.8/10 | 90 | | **BuzzSumo** | N/A | N/A | #### Media Channels | Feature | Brand24 | BuzzSumo | |---|---|---| | **Broadcast Media** | Feature Not Available | Not enough data | | **Print Media** | Feature Not Available | Not enough data | | **Online Media** | 9.2 (85 reviews) | Not enough data | #### Geographic Coverage | Feature | Brand24 | BuzzSumo | |---|---|---| | **Local Media** | 8.3 (75 reviews) | Not enough data | | **National Media** | 8.8 (76 reviews) | Not enough data | | **International Media** | 8.8 (69 reviews) | Not enough data | #### Reporting | Feature | Brand24 | BuzzSumo | |---|---|---| | **Keyword Targeting** | 8.9 (82 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.8 (85 reviews) | Not enough data | | **Custom Reports** | 8.8 (74 reviews) | Not enough data | | **Dashboards** | 9.2 (77 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Brand24 | BuzzSumo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Generative AI | Feature | Brand24 | BuzzSumo | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | 8.4 (44 reviews) | Not enough data | ### Content Curation | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **BuzzSumo** | 8.9/10 | 18 | #### Content Discovery | Feature | Brand24 | BuzzSumo | |---|---|---| | **Query Builder** | Not enough data | 8.5 (13 reviews) | | **Content Sources** | Not enough data | 9.2 (13 reviews) | | **Content Suggestions** | Not enough data | 9.2 (14 reviews) | | **Multimedia Support** | Not enough data | Not enough data | #### Content Curation | Feature | Brand24 | BuzzSumo | |---|---|---| | **Collaboration** | Not enough data | 8.9 (11 reviews) | | **Content Management** | Not enough data | 9.2 (12 reviews) | | **Customization** | Not enough data | Feature Not Available | | **Analytics and Reporting** | Not enough data | Not enough data | #### Content Distribution | Feature | Brand24 | BuzzSumo | |---|---|---| | **Social Media** | Not enough data | 9.0 (12 reviews) | | **Email Marketing** | Not enough data | Feature Not Available | | **Blogs/Websites** | Not enough data | Feature Not Available | | **Integrations** | Not enough data | 8.3 (8 reviews) | | **SEO** | Not enough data | Not enough data | #### Agentic AI - Content Curation | Feature | Brand24 | BuzzSumo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.4/10 | 255 | | **BuzzSumo** | 8.8/10 | 45 | #### Monitoring & Listening | Feature | Brand24 | BuzzSumo | |---|---|---| | **Social Measurement** | 8.8 (216 reviews) | 8.6 (40 reviews) | | **Influencer Identification** | 8.5 (207 reviews) | 8.8 (38 reviews) | | **Brand Monitoring** | 9.4 (93 reviews) | 9.2 (8 reviews) | | **Keyword Tracking** | 9.0 (84 reviews) | 9.0 (8 reviews) | | **Trend Analysis** | 8.8 (73 reviews) | 8.7 (9 reviews) | | **Competitor Analysis** | 8.6 (69 reviews) | 8.9 (6 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brand24 | BuzzSumo | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | | **Decision Making** | 8.1 (9 reviews) | Not enough data | #### Data Management & Analysis | Feature | Brand24 | BuzzSumo | |---|---|---| | **Sentiment Analysis** | 8.0 (216 reviews) | Feature Not Available | | **Social Reporting** | 8.8 (218 reviews) | 8.3 (39 reviews) | | **Alerts and Notifications** | 9.0 (76 reviews) | 8.9 (6 reviews) | | **Advanced Data Filtering** | 8.4 (74 reviews) | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **BuzzSumo** | 9.0/10 | 9 | #### Database | Feature | Brand24 | BuzzSumo | |---|---|---| | **Media Database** | Not enough data | 9.0 (8 reviews) | | **Contact/Campaign Management** | Not enough data | Feature Not Available | | **Newsroom** | Not enough data | 9.2 (8 reviews) | #### Outreach | Feature | Brand24 | BuzzSumo | |---|---|---| | **Media Distribution** | Not enough data | 8.8 (8 reviews) | | **PR Planner** | Not enough data | 8.5 (8 reviews) | | **Social Media Services** | Not enough data | 8.8 (8 reviews) | #### Reporting | Feature | Brand24 | BuzzSumo | |---|---|---| | **Monitoring** | Not enough data | 9.4 (8 reviews) | | **Response Desk** | Not enough data | Feature Not Available | | **Impact Measurement** | Not enough data | Feature Not Available | #### Agentic AI - Media and Influencer Targeting | Feature | Brand24 | BuzzSumo | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### User Rights/Roles | Feature | Brand24 | BuzzSumo | |---|---|---| | **Version Control** | Not enough data | Feature Not Available | | **Team Collaboration** | Not enough data | Feature Not Available | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Brand24 (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Unique to BuzzSumo (2):** [Content Curation Tools](https://www.g2.com/categories/content-curation), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) --- ## Reviewer Demographics ### By Company Size | Segment | Brand24 | BuzzSumo | |---|---|---| | **Small-Business** | 65.5% | 60.0% | | **Mid-Market** | 28.4% | 34.3% | | **Enterprise** | 6.1% | 5.7% | ### By Industry #### Brand24 - **Marketing and Advertising:** 22.9% - **Information Technology and Services:** 8.7% - **Internet:** 7.2% - **Computer Software:** 7.2% - **Public Relations and Communications:** 4.5% - **Food & Beverages:** 2.7% - **Media Production:** 2.4% - **Consumer Goods:** 2.1% - **Higher Education:** 2.1% - **Non-Profit Organization Management:** 2.1% - **Other:** 38.0% #### BuzzSumo - **Marketing and Advertising:** 34.3% - **Internet:** 10.5% - **Information Technology and Services:** 7.6% - **Computer Software:** 6.7% - **Writing and Editing:** 2.9% - **Human Resources:** 2.9% - **Hospital & Health Care:** 1.9% - **Higher Education:** 1.9% - **Management Consulting:** 1.9% - **Financial Services:** 1.9% - **Other:** 27.6% --- ## Alternatives ### Alternatives to Brand24 - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (110 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7241 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) ### Alternatives to BuzzSumo - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7241 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) --- ## Top Discussions ### Brand24 - Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. This means we collect mentions from Facebook, Twitter, video & photo sharing sites..." - Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..." - Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..." - Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..." ### BuzzSumo No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-buzzsumo)