# Brand+ Marketplace (formerly Smaato) vs Sharethrough Comparison | | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 13 | 88 | | **Largest Market Segment** | Mid-Market (55.6% of reviews) | Mid-Market (43.5% of reviews) | | **Entry Level Price** | No pricing available | $ CPM | --- ## Ratings Comparison | Rating | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Meets Requirements** | 7.7 (5 reviews) | 8.6 (58 reviews) | | **Ease of Use** | 7.7 (5 reviews) | 8.9 (53 reviews) | | **Ease of Setup** | Not enough data | 8.6 (40 reviews) | | **Ease of Admin** | Not enough data | 8.6 (35 reviews) | | **Quality of Support** | 9.3 (5 reviews) | 9.5 (58 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.1 (47 reviews) | | **Product Direction (% positive)** | Not enough data | 8.9 (55 reviews) | --- ## Pricing ### Brand+ Marketplace (formerly Smaato) #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Sharethrough #### Entry-Level Pricing Plan: Programmatic: In DSP of Choice Price: $ CPM Description: Sharethrough has direct integrations in 30+ DSPs including The Trade Desk, DV360, Xandr, Verizon, Adobe, MediaMath and more. Simply add Sharethrough as a supply source using your existing banner, video or native assets and watch your performance increase [Browse all 2 editions](https://www.g2.com/products/sharethrough/pricing) #### Free Trial No --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | 8.3/10 | 30 | #### Channel Functionality | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Display Functionality** | Not enough data | 8.8 (23 reviews) | #### Platform Interoperability | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | 7.4 (11 reviews) | #### Agentic AI - Display Advertising | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Platform | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | 8.8/10 | 29 | #### Platform Interoperability | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.1 (7 reviews) | #### Mobile Functionality | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Mobile Functionality** | Not enough data | 9.0 (13 reviews) | #### Agentic AI - Mobile Advertising | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Mobile | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Mobile Tracking** | Not enough data | 8.8 (8 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Platform | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | 8.2/10 | 28 | #### Platform Interoperability | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Video Functionality** | Not enough data | 8.8 (11 reviews) | #### Agentic AI - Video Advertising | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | | **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | | **Reach** | Not enough data | 8.3 (17 reviews) | | **Bulk Editing** | Not enough data | 8.0 (10 reviews) | | **Batch Uploading** | Not enough data | 8.3 (8 reviews) | | **Brand Safety** | Not enough data | 8.5 (17 reviews) | | **Fraud Protection** | Not enough data | 8.4 (18 reviews) | | **Frequency Capping** | Not enough data | 8.3 (12 reviews) | | **Budget Pacing** | Not enough data | 8.3 (13 reviews) | | **Creative Optimization** | Not enough data | 8.2 (10 reviews) | | **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | | **In-App Ads** | Not enough data | 8.5 (9 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | #### Targeting | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Targeting** | Not enough data | 8.2 (21 reviews) | | **Retargeting** | Not enough data | 8.6 (11 reviews) | | **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | | **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | #### Platform | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **API / Integrations** | Not enough data | Feature Not Available | | **Custom Reports** | Not enough data | 7.6 (19 reviews) | | **User, Role, and Access Management** | Not enough data | Feature Not Available | | **Performance and Reliability** | Not enough data | Feature Not Available | | **Enterprise Scalability** | Not enough data | Feature Not Available | | **Customization** | Not enough data | Feature Not Available | | **Workflow Capability** | Not enough data | Feature Not Available | | **Internationalization** | Not enough data | Feature Not Available | | **Notifications** | Not enough data | Feature Not Available | ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Automated Tools** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Ad Exchange** | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | 8.9/10 | 17 | #### Agentic AI - Supply Side Platform (SSP) | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SSP Functionality | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **SSP Functionality ** | Not enough data | 9.1 (15 reviews) | #### SSP | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Ad Unit Availability** | Not enough data | 9.0 (12 reviews) | | **Impression Targeting** | Not enough data | 9.2 (8 reviews) | | **Floor Price** | Not enough data | 8.5 (11 reviews) | | **Advertiser Restrictions** | Not enough data | 9.0 (8 reviews) | | **Bid Reporting** | Not enough data | 8.7 (10 reviews) | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Brand+ Marketplace (formerly Smaato)** | N/A | N/A | | **Sharethrough** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Video Advertising Software](https://www.g2.com/categories/video-advertising) **Unique to Brand+ Marketplace (formerly Smaato) (2):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Unique to Sharethrough (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Brand+ Marketplace (formerly Smaato) | Sharethrough | |---|---|---| | **Small-Business** | 33.3% | 28.2% | | **Mid-Market** | 55.6% | 43.5% | | **Enterprise** | 11.1% | 28.2% | ### By Industry #### Brand+ Marketplace (formerly Smaato) - **Marketing and Advertising:** 33.3% - **Internet:** 11.1% - **Information Technology and Services:** 11.1% - **Entertainment:** 11.1% - **Computer Software:** 11.1% - **Computer Games:** 11.1% - **Broadcast Media:** 11.1% #### Sharethrough - **Marketing and Advertising:** 42.4% - **Entertainment:** 5.9% - **Pharmaceuticals:** 5.9% - **Online Media:** 5.9% - **Financial Services:** 4.7% - **Airlines/Aviation:** 3.5% - **Automotive:** 3.5% - **Retail:** 3.5% - **Telecommunications:** 3.5% - **Publishing:** 2.4% - **Other:** 18.8% --- ## Alternatives ### Alternatives to Brand+ Marketplace (formerly Smaato) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (874 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (654 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (538 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (473 reviews) ### Alternatives to Sharethrough - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (874 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (785 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (654 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (538 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5581 reviews) --- ## Top Discussions ### Brand+ Marketplace (formerly Smaato) - Title: [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) — 1 comment > **Top comment:** "Those are the ads you see in apps. Please check out our blog to learn more on this:..." - Title: [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) — 1 comment > **Top comment:** "Mopub mediation was deprecated following Applovin's acquisition of Mopub. And all publishers that were previously on Mopub were mostly migrated to Applovin's..." - Title: [What is smaato?](https://www.g2.com/discussions/what-is-smaato) — 1 comment > **Top comment:** "Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring..." ### Sharethrough No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand-marketplace-formerly-smaato-vs-sharethrough)