# Brand Analytics, YouScan vs Brand24 Comparison

| | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 28 | 289 | 345 | 
| **Largest Market Segment** | Small-Business (35.7% of reviews) | Small-Business (47.9% of reviews) | Small-Business (65.6% of reviews) | 
| **Entry Level Price** | 25 000 rub/mo | Contact Us | $199.00 Per Month | 

---
## Top Pros & Cons

### Brand Analytics

**Not enough data**

### YouScan

Pros:
- Customer Support (47 reviews)
- Helpful (45 reviews)

Cons:
- Learning Curve (19 reviews)
- Difficult Learning (13 reviews)

### Brand24

Pros:
- Ease of Use (20 reviews)
- Helpful (15 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

---
## Ratings Comparison
| Rating | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
  | **Meets Requirements** | 9.4 (24 reviews) | 9.1 (260 reviews) | 9.0 (312 reviews) | 
  | **Ease of Use** | 9.5 (20 reviews) | 8.8 (264 reviews) | 9.2 (318 reviews) | 
  | **Ease of Setup** | 9.9 (12 reviews) | 8.7 (196 reviews) | 8.9 (191 reviews) | 
  | **Ease of Admin** | 9.4 (13 reviews) | 9.0 (114 reviews) | 8.9 (158 reviews) | 
  | **Quality of Support** | 9.8 (21 reviews) | 9.8 (263 reviews) | 9.5 (293 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (13 reviews) | 9.4 (112 reviews) | 9.3 (150 reviews) | 
  | **Product Direction (% positive)** | 8.9 (21 reviews) | 9.7 (256 reviews) | 9.1 (311 reviews) | 

---
## Pricing

### Brand Analytics

#### Entry-Level Pricing

Plan: Startup

Price: 25 000 rub/mo

Description: - 5000 new messages per month
- 3 topics 
- 20 tags per topic
- Monitoring of social media and online mass-media
- Monitoring by message text, recognized image text, video decriptions, check-ins, stories
- Retrospective data collection - per 1 month
- Integrations - Telegram
- Event Wall – dashboard for events


[Browse all 9 editions](https://www.g2.com/products/brand-analytics/pricing)

#### Free Trial

Yes

### YouScan

#### Entry-Level Pricing

Plan: UNLIMITED PLANS

Price: Contact Us

Description: Best for Brands and Agencies

Key Features:
- As many topics as you need
- Unlimited sampled mentions
- Data collection based on text queries, image contents (like brand logos), and attributes of social audiences

[Browse all 2 editions](https://www.g2.com/products/youscan/pricing)

#### Free Trial

Yes

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.4/10 | 12 |
| **YouScan** | 8.7/10 | 160 |
| **Brand24** | 8.5/10 | 139 |

#### Social Analytics

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Competitor Analysis** | 9.5 (11 reviews) | 9.3 (145 reviews) | 8.8 (114 reviews) | 
| **Follower Analysis** | 9.1 (11 reviews) | 8.7 (135 reviews) | 8.7 (114 reviews) | 
| **Post Performance** | 9.4 (9 reviews) | 9.1 (135 reviews) | 8.9 (116 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 8.0 (114 reviews) | Feature Not Available | 
| **Attribution** | Feature Not Available | Feature Not Available | 8.4 (102 reviews) | 
| **Hashtag Analytics** | Not enough data | 9.0 (107 reviews) | 9.0 (45 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.2 (118 reviews) | 8.5 (47 reviews) | 

#### Reports & Dashboards

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Report Customizability** | 9.5 (10 reviews) | 8.9 (144 reviews) | 8.4 (118 reviews) | 
| **Report Exporting** | 9.5 (11 reviews) | 9.4 (147 reviews) | 9.0 (120 reviews) | 
| **Scalability** | 9.3 (9 reviews) | 9.2 (137 reviews) | 9.0 (57 reviews) | 
| **White Label** | Not enough data | 8.2 (98 reviews) | 8.3 (42 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (19 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (20 reviews) | 7.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (19 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.3 (18 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.4 (18 reviews) | 7.3 (5 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.0/10 | 8 |
| **YouScan** | 8.4/10 | 83 |
| **Brand24** | 8.8/10 | 90 |

#### Media Channels

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Broadcast Media** | Not enough data | 7.2 (75 reviews) | Feature Not Available | 
| **Print Media** | Not enough data | 6.2 (72 reviews) | Feature Not Available | 
| **Online Media** | 8.3 (8 reviews) | 9.5 (80 reviews) | 9.2 (85 reviews) | 

#### Geographic Coverage

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Local Media** | 9.0 (5 reviews) | 9.1 (78 reviews) | 8.3 (75 reviews) | 
| **National Media** | 9.0 (5 reviews) | 9.2 (78 reviews) | 8.8 (76 reviews) | 
| **International Media** | Not enough data | 9.1 (78 reviews) | 8.8 (69 reviews) | 

#### Reporting

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Keyword Targeting** | 9.3 (7 reviews) | 9.5 (82 reviews) | 8.9 (82 reviews) | 
| **Custom Feeds and Alerts** | 9.3 (5 reviews) | 9.2 (78 reviews) | 8.8 (85 reviews) | 
| **Custom Reports** | 9.4 (6 reviews) | 9.1 (79 reviews) | 8.8 (74 reviews) | 
| **Dashboards** | 8.9 (6 reviews) | 9.2 (80 reviews) | 9.2 (77 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | Not enough data | 

#### Generative AI

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 8.4 (44 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 8.9/10 | 33 |
| **Brand24** | N/A | N/A |

#### Audiences

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Audience Insights** | Not enough data | 9.0 (31 reviews) | Not enough data | 
| **Influencer Identification** | Not enough data | 8.8 (30 reviews) | Not enough data | 
| **Buyer Personas** | Not enough data | 8.2 (29 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.7 (29 reviews) | Not enough data | 

#### Data Analysis

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Network Analysis** | Not enough data | 9.3 (29 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 9.0 (31 reviews) | Not enough data | 
| **Visualizations** | Not enough data | 9.4 (33 reviews) | Not enough data | 
| **Advanced Filtering** | Not enough data | 9.3 (33 reviews) | Not enough data | 

#### Administration

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | Not enough data | 
| **Ad Integrations** | Not enough data | 7.9 (29 reviews) | Not enough data | 
| **Data Exporting** | Not enough data | 9.6 (30 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 8.9/10 | 13 |
| **YouScan** | 8.7/10 | 178 |
| **Brand24** | 8.4/10 | 254 |

#### Monitoring & Listening

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Social Measurement** | 9.1 (13 reviews) | 9.2 (154 reviews) | 8.8 (216 reviews) | 
| **Influencer Identification** | 9.2 (12 reviews) | 8.9 (152 reviews) | 8.5 (207 reviews) | 
| **Brand Monitoring** | Not enough data | 9.5 (148 reviews) | 9.4 (92 reviews) | 
| **Keyword Tracking** | Not enough data | 9.4 (145 reviews) | 9.1 (83 reviews) | 
| **Trend Analysis** | Not enough data | 9.0 (144 reviews) | 8.8 (73 reviews) | 
| **Competitor Analysis** | Not enough data | 9.0 (138 reviews) | 8.6 (69 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (23 reviews) | 7.6 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (23 reviews) | 7.0 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (23 reviews) | 7.4 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (22 reviews) | 8.0 (9 reviews) | 
| **Decision Making** | Not enough data | 7.9 (22 reviews) | 8.1 (9 reviews) | 

#### Data Management & Analysis

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Sentiment Analysis** | 7.8 (12 reviews) | 8.8 (155 reviews) | 8.0 (216 reviews) | 
| **Social Reporting** | 9.4 (12 reviews) | 9.0 (153 reviews) | 8.8 (217 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.9 (132 reviews) | 9.0 (76 reviews) | 
| **Advanced Data Filtering** | Not enough data | 9.1 (137 reviews) | 8.4 (74 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 9.1/10 | 59 |
| **Brand24** | N/A | N/A |

#### Brand Signals

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Comparison** | Not enough data | 9.2 (57 reviews) | Not enough data | 
| **AI** | Not enough data | 8.9 (57 reviews) | Not enough data | 
| **Brand Health** | Not enough data | 9.1 (57 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Trend Analysis** | Not enough data | 9.1 (56 reviews) | Not enough data | 
| **Tracking** | Not enough data | 9.3 (57 reviews) | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **YouScan** | 8.4/10 | 75 |
| **Brand24** | N/A | N/A |

#### Consumer Intelligence

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Customer Feedback** | Not enough data | 9.2 (70 reviews) | Not enough data | 
| **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | 8.8 (72 reviews) | Not enough data | 

#### Reporting

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | Not enough data | 
| **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 9.1 (74 reviews) | Not enough data | 

#### Media Monitoring

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Social Networks Monitoring** | Not enough data | 9.5 (74 reviews) | Not enough data | 
| **Social Media Management** | Not enough data | 8.2 (71 reviews) | Not enough data | 
| **Digital Media Monitoring** | Not enough data | 8.7 (72 reviews) | Not enough data | 

#### In-House Management

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Employee Performance** | Not enough data | 7.7 (69 reviews) | Not enough data | 
| **Team Workflow** | Not enough data | 8.3 (68 reviews) | Not enough data | 

#### Generative AI

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


**Unique to YouScan (3):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Brand Analytics | YouScan | Brand24 | 
|---|---|---|---|
| **Small-Business** | 35.7% | 47.9% | 65.6% | 
| **Mid-Market** | 32.1% | 35.6% | 28.2% | 
| **Enterprise** | 32.1% | 16.5% | 6.2% | 

### By Industry

#### Brand Analytics

- **Marketing and Advertising:** 17.9%
- **Telecommunications:** 14.3%
- **Public Relations and Communications:** 10.7%
- **Information Technology and Services:** 7.1%
- **Market Research:** 7.1%
- **Airlines/Aviation:** 3.6%
- **Banking:** 3.6%
- **Civic & Social Organization:** 3.6%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.6%
- **Other:** 25.0%

#### YouScan

- **Marketing and Advertising:** 25.7%
- **Market Research:** 7.1%
- **Public Relations and Communications:** 7.1%
- **Information Technology and Services:** 5.0%
- **Computer Software:** 3.6%
- **Food & Beverages:** 2.9%
- **Consumer Goods:** 2.9%
- **Banking:** 2.9%
- **Telecommunications:** 2.9%
- **Consulting:** 2.9%
- **Other:** 37.1%

#### Brand24

- **Marketing and Advertising:** 23.0%
- **Information Technology and Services:** 8.8%
- **Internet:** 7.3%
- **Computer Software:** 7.3%
- **Public Relations and Communications:** 4.5%
- **Food & Beverages:** 2.7%
- **Media Production:** 2.4%
- **Higher Education:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Consumer Goods:** 2.1%
- **Other:** 37.8%

---
## Alternatives

### Alternatives to Brand Analytics

- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7160 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2913 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)

### Alternatives to YouScan

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.1/5 stars (982 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7160 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Brand24

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (108 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7160 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)

---
## Top Discussions

### Brand Analytics

No discussions available for this product.

### YouScan

- Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote
  > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery."

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand-analytics-vs-youscan-vs-brand24)