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Compare Brand Analytics and Hootsuite 
At a Glance
Market Segments
Small-Business (35.7% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
25 000 rub/mo
$99.00 1 user Per Month
Brand Analytics
Star Rating
(28)4.9 out of 5
Market Segments
Small-Business (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
25 000 rub/mo
Browse all 9 pricing plansHootsuite
Star Rating
(6,672)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Brand Analytics. Users appreciate its intuitive interface, which makes scheduling posts across multiple platforms straightforward, especially for those new to social media management.
- Users say that Hootsuite's robust features, such as the link shortener and image library, are incredibly useful for saving time and optimizing posting schedules. In contrast, while Brand Analytics offers a user-friendly interface, it lacks the same level of comprehensive tools for managing multiple social media accounts effectively.
- According to verified reviews, Hootsuite has a much larger volume of feedback, with over 6,600 reviews compared to Brand Analytics' 28. This suggests that Hootsuite's user experiences are more reliable and reflective of a broader audience, providing potential buyers with a clearer picture of its capabilities.
- Reviewers mention that Hootsuite's ease of setup is a strong point, with many users finding it simple to get started and manage their social media presence. In contrast, while Brand Analytics is noted for its quick setup, some users have reported challenges with specific features that may require additional support.
- Users highlight Hootsuite's quality of support, which is rated lower than Brand Analytics but still provides valuable assistance. Hootsuite users have noted that the support team is responsive and helpful, while Brand Analytics users have experienced delays in resolving issues, despite praising the initial setup support.
- According to recent feedback, Brand Analytics shines in its social media listening capabilities, with users appreciating its modern diagrams and offline media monitoring features. However, Hootsuite's comprehensive analytics and scheduling tools are often seen as more beneficial for day-to-day social media management, making it a preferred choice for many small businesses.
Pricing
Entry-Level Pricing
Brand Analytics
Startup
25 000 rub/mo
- 5000 new messages per month
- 3 topics
- 20 tags per topic
- Monitoring of social media and online mass-media
- Monitoring by message text, recognized image text, video decriptions, check-ins, stories
- Retrospective data collection - per 1 month
- Integrations - Telegram
- Event Wall – dashboard for events
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Brand Analytics
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
9.4
24
8.4
6,014
Ease of Use
9.5
20
8.6
6,090
Ease of Setup
9.9
12
8.7
3,879
Ease of Admin
9.4
13
8.6
2,545
Quality of Support
9.8
21
8.2
4,505
Has the product been a good partner in doing business?
9.6
13
8.6
2,317
Product Direction (% positive)
8.9
21
8.0
5,930
Features by Category
Social Analytics
9.5(won by 2.0)
11
7.5
2146
9.1(won by 1.2)
11
7.9
2352
9.4(won by 0.8)
9
8.6
2479
Feature Not Available
7.4(won by default)
1812
Feature Not Available
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
9.5(won by 1.4)
10
8.1
2387
9.5(won by 1.2)
11
8.3
2361
9.3(won by 0.9)
9
8.4
2324
Not enough data
7.1(won by default)
1387
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Content & Collaboration
Not enough data
9.0
2748
Not enough data
8.0
2571
Not enough data
8.0
2512
Not enough data
7.8
2394
Not enough data
8.2
2526
Not enough data
8.1
2518
Social Management
Not enough data
8.1
4467
Not enough data
8.9
4951
Not enough data
8.2
4471
Not enough data
8.4
4784
Not enough data
7.1
3467
Not enough data
8.0
2526
Not enough data
7.9
2145
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Media Channels
Not enough data
Not enough data
Not enough data
Not enough data
8.3
8
Not enough data
Geographic Coverage
9.0
5
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Reporting
9.3
7
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
666
Campaign Management
Not enough data
8.4
670
Not enough data
8.1
664
Not enough data
8.1
656
Not enough data
7.9
663
Not enough data
8.1
660
Not enough data
8.4
653
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
627
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
614
Targeting
Not enough data
8.1
626
Not enough data
7.8
615
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
597
Not enough data
8.3
614
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Monitoring & Listening
9.1
13
8.1
1910
9.2
12
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
7.8
12
7.5
1356
9.4
12
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Categories
Categories
Shared Categories
Brand Analytics and Hootsuite are categorized as Social Media Listening Tools and Social Media Analytics
Unique Categories
Brand Analytics is categorized as Media Monitoring
Hootsuite is categorized as Social Media Suites, Social Media Management, and Social Media Advertising
Reviews
Reviewers' Company Size
Brand Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.9%
Telecommunications
14.3%
Public Relations and Communications
10.7%
Market Research
7.1%
Information Technology and Services
7.1%
Other
42.9%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
Brand Analytics has no discussions with answers
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
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