# Brand Analytics, Dataminr vs Brandwatch Consumer Intelligence Comparison

| | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 28 | 48 | 726 | 
| **Largest Market Segment** | Small-Business (35.7% of reviews) | Enterprise (58.7% of reviews) | Mid-Market (35.1% of reviews) | 
| **Entry Level Price** | 25 000 rub/mo | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brand Analytics

**Not enough data**

### Dataminr

Pros:
- Ease of Use (7 reviews)
- Alerts (6 reviews)

Cons:
- Inefficient Alerts (5 reviews)
- Complexity (3 reviews)

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (60 reviews)
- Helpful (34 reviews)

Cons:
- Learning Curve (20 reviews)
- Limited Features (20 reviews)

---
## Ratings Comparison
| Rating | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
  | **Meets Requirements** | 9.4 (24 reviews) | 8.8 (26 reviews) | 8.4 (590 reviews) | 
  | **Ease of Use** | 9.5 (20 reviews) | 8.5 (26 reviews) | 8.2 (595 reviews) | 
  | **Ease of Setup** | 9.9 (12 reviews) | 9.0 (13 reviews) | 8.0 (394 reviews) | 
  | **Ease of Admin** | 9.4 (13 reviews) | 9.6 (12 reviews) | 8.3 (341 reviews) | 
  | **Quality of Support** | 9.8 (21 reviews) | 9.4 (26 reviews) | 8.6 (558 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (13 reviews) | 10.0 (12 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 8.9 (21 reviews) | 9.4 (20 reviews) | 9.1 (565 reviews) | 

---
## Pricing

### Brand Analytics

#### Entry-Level Pricing

Plan: Startup

Price: 25 000 rub/mo

Description: - 5000 new messages per month
- 3 topics 
- 20 tags per topic
- Monitoring of social media and online mass-media
- Monitoring by message text, recognized image text, video decriptions, check-ins, stories
- Retrospective data collection - per 1 month
- Integrations - Telegram
- Event Wall – dashboard for events


[Browse all 9 editions](https://www.g2.com/products/brand-analytics/pricing)

#### Free Trial

Yes

### Dataminr

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.4/10 | 12 |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 293 |

#### Social Analytics

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Competitor Analysis** | 9.5 (11 reviews) | Not enough data | 8.4 (249 reviews) | 
| **Follower Analysis** | 9.1 (11 reviews) | Not enough data | 7.6 (234 reviews) | 
| **Post Performance** | 9.4 (9 reviews) | Not enough data | 7.7 (243 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | Not enough data | 6.7 (159 reviews) | 
| **Attribution** | Feature Not Available | Not enough data | 6.8 (175 reviews) | 
| **Hashtag Analytics** | Not enough data | Not enough data | 8.1 (155 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 7.2 (170 reviews) | 

#### Reports & Dashboards

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Report Customizability** | 9.5 (10 reviews) | Not enough data | 8.1 (250 reviews) | 
| **Report Exporting** | 9.5 (11 reviews) | Not enough data | 8.0 (251 reviews) | 
| **Scalability** | 9.3 (9 reviews) | Not enough data | 8.2 (230 reviews) | 
| **White Label** | Not enough data | Not enough data | 7.1 (114 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (23 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.2 (23 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (23 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (23 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 9.0/10 | 8 |
| **Dataminr** | 8.2/10 | 8 |
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |

#### Media Channels

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Broadcast Media** | Not enough data | 7.1 (7 reviews) | 6.8 (107 reviews) | 
| **Print Media** | Not enough data | Feature Not Available | 6.5 (105 reviews) | 
| **Online Media** | 8.3 (8 reviews) | 8.8 (8 reviews) | 8.5 (135 reviews) | 

#### Geographic Coverage

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Local Media** | 9.0 (5 reviews) | 7.9 (8 reviews) | 7.7 (119 reviews) | 
| **National Media** | 9.0 (5 reviews) | 8.3 (8 reviews) | 8.1 (124 reviews) | 
| **International Media** | Not enough data | 7.1 (7 reviews) | 8.1 (117 reviews) | 

#### Reporting

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Keyword Targeting** | 9.3 (7 reviews) | 9.0 (8 reviews) | 8.6 (135 reviews) | 
| **Custom Feeds and Alerts** | 9.3 (5 reviews) | 8.8 (8 reviews) | 8.4 (128 reviews) | 
| **Custom Reports** | 9.4 (6 reviews) | 8.6 (6 reviews) | 7.9 (124 reviews) | 
| **Dashboards** | 8.9 (6 reviews) | 8.3 (8 reviews) | 8.9 (137 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (23 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.0 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (22 reviews) | 

#### Generative AI

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (54 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.4 (56 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.7/10 | 124 |

#### Audiences

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Audience Insights** | Not enough data | Not enough data | 8.3 (115 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | 7.7 (100 reviews) | 
| **Buyer Personas** | Not enough data | Not enough data | 6.8 (82 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 7.7 (97 reviews) | 

#### Data Analysis

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Network Analysis** | Not enough data | Not enough data | 7.8 (90 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.9 (118 reviews) | 
| **Visualizations** | Not enough data | Not enough data | 8.7 (112 reviews) | 
| **Advanced Filtering** | Not enough data | Not enough data | 8.7 (113 reviews) | 

#### Administration

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | Not enough data | 7.2 (73 reviews) | 
| **Ad Integrations** | Not enough data | Not enough data | 7.0 (69 reviews) | 
| **Data Exporting** | Not enough data | Not enough data | 8.3 (99 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (10 reviews) | 

### Dark Web Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | N/A | N/A |

#### Functionality

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Monitoring - Deep Web** | Not enough data | Not enough data | Not enough data | 
| **Monitoring - Dark Web** | Not enough data | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | Not enough data | 
| **Ticketing** | Not enough data | Not enough data | Not enough data | 
| **Simple Search** | Not enough data | Not enough data | Not enough data | 
| **Leak Source** | Not enough data | Not enough data | Not enough data | 
| **Centralized Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Alerts** | Not enough data | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | 8.9/10 | 13 |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 7.5/10 | 425 |

#### Monitoring & Listening

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Social Measurement** | 9.1 (13 reviews) | Not enough data | 8.5 (386 reviews) | 
| **Influencer Identification** | 9.2 (12 reviews) | Not enough data | 7.5 (360 reviews) | 
| **Brand Monitoring** | Not enough data | Not enough data | 8.7 (218 reviews) | 
| **Keyword Tracking** | Not enough data | Not enough data | 8.7 (212 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 8.5 (216 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 8.3 (205 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (52 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.2 (53 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (52 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.0 (52 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.1 (52 reviews) | 

#### Data Management & Analysis

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Sentiment Analysis** | 7.8 (12 reviews) | Not enough data | 7.1 (391 reviews) | 
| **Social Reporting** | 9.4 (12 reviews) | Not enough data | 8.2 (377 reviews) | 
| **Alerts and Notifications** | Not enough data | Not enough data | 8.0 (184 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.2 (199 reviews) | 

### Protective Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | 7.6/10 | 5 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |

#### Threat Identification

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Proactive Listening** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **External Data Mining** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **POI Profiles** | Not enough data | Feature Not Available | Not enough data | 
| **Threat Reporting** | Not enough data | Feature Not Available | Not enough data | 

#### Threat Assessment

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Graphical and Link Analysis** | Not enough data | 7.0 (5 reviews) | Not enough data | 
| **Threat Scoring** | Not enough data | 6.7 (5 reviews) | Not enough data | 

#### Threat Monitoring

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Threat Alerts** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Continuous Monitoring** | Not enough data | 7.3 (5 reviews) | Not enough data | 
| **Investigation Management** | Not enough data | 7.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 
| **Connections and Integrations** | Not enough data | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |

#### Brand Signals

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Comparison** | Not enough data | Not enough data | 8.1 (90 reviews) | 
| **AI** | Not enough data | Not enough data | 7.1 (92 reviews) | 
| **Brand Health** | Not enough data | Not enough data | 8.3 (91 reviews) | 

#### Brand Analytics

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Trend Analysis** | Not enough data | Not enough data | 8.3 (102 reviews) | 
| **Tracking** | Not enough data | Not enough data | 8.2 (98 reviews) | 

### Critical Event Management (CEM) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | N/A | N/A |

#### Emergency Planning

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Scenario Planning** | Not enough data | Not enough data | Not enough data | 
| **Automated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Auditing & Compliance** | Not enough data | Not enough data | Not enough data | 

#### Emergency Management

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Mass Alerts and Notifications** | Not enough data | Not enough data | Not enough data | 
| **Threat Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | Not enough data | 
| **Integrated Response** | Not enough data | Not enough data | Not enough data | 
| **Crisis Communication** | Not enough data | Not enough data | Not enough data | 
| **Post-Event Analysis** | Not enough data | Not enough data | Not enough data | 

### Risk Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | N/A | N/A |

#### Data Sources - Risk Intelligence 

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Dark Web Monitoring,** | Not enough data | Not enough data | Not enough data | 
| **Industry-Specific Data** | Not enough data | Not enough data | Not enough data | 
| **Data Timeliness** | Not enough data | Not enough data | Not enough data | 
| **Government and Public Records** | Not enough data | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Analysis & Reporting - Risk Intelligence

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Risk Scoring** | Not enough data | Not enough data | Not enough data | 
| **Artificial Intelligence** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | N/A | N/A |
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.3 (8 reviews) | 

#### Lead Intelligence

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 8.7 (82 reviews) | 
| **Account-level Insights ** | Not enough data | Not enough data | 8.2 (74 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 8.0 (71 reviews) | 

#### Lead Management

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.4 (73 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 7.6 (62 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 7.8 (63 reviews) | 

#### Marketing Campaigns

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 7.6 (64 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.0 (53 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.5 (60 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 7.6 (58 reviews) | 
| **Customization ** | Not enough data | Not enough data | 8.4 (67 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 8.9 (11 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 9.2 (11 reviews) | 

### Threat Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand Analytics** | N/A | N/A |
| **Dataminr** | 7.8/10 | 11 |
| **Brandwatch Consumer Intelligence** | N/A | N/A |

#### Orchestration

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Asset Management** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Security Workflow Automation** | Not enough data | 7.8 (10 reviews) | Not enough data | 
| **Deployment** | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Sandboxing** | Not enough data | Not enough data | Not enough data | 

#### Information

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Proactive Alerts** | Not enough data | 9.0 (10 reviews) | Not enough data | 
| **Malware Detection** | Not enough data | 6.7 (5 reviews) | Not enough data | 
| **Intelligence Reports** | Not enough data | 7.6 (7 reviews) | Not enough data | 

#### Personalization

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Endpoint Intelligence** | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Security Validation** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Dynamic/Code Analysis** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **Generate Attack Scenarios** | Not enough data | Not enough data | Not enough data | 
| **Generate Threat Detection Rules** | Not enough data | Not enough data | Not enough data | 
| **Generate Threat Summaries** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Threat Intelligence

| Feature | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Brand Analytics (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Dataminr (5):** [Protective Intelligence Platforms](https://www.g2.com/categories/protective-intelligence-platforms), [Risk Intelligence Software](https://www.g2.com/categories/risk-intelligence), [Critical Event Management (CEM) Platforms Software](https://www.g2.com/categories/critical-event-management-cem-platforms), [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence), [Dark Web Monitoring Tools](https://www.g2.com/categories/dark-web-monitoring)

**Unique to Brandwatch Consumer Intelligence (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand Analytics | Dataminr | Brandwatch Consumer Intelligence | 
|---|---|---|---|
| **Small-Business** | 35.7% | 34.8% | 30.1% | 
| **Mid-Market** | 32.1% | 6.5% | 35.1% | 
| **Enterprise** | 32.1% | 58.7% | 34.8% | 

### By Industry

#### Brand Analytics

- **Marketing and Advertising:** 17.9%
- **Telecommunications:** 14.3%
- **Public Relations and Communications:** 10.7%
- **Information Technology and Services:** 7.1%
- **Market Research:** 7.1%
- **Airlines/Aviation:** 3.6%
- **Banking:** 3.6%
- **Civic & Social Organization:** 3.6%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.6%
- **Other:** 25.0%

#### Dataminr

- **Security and Investigations:** 19.6%
- **Retail:** 8.7%
- **Broadcast Media:** 6.5%
- **Information Technology and Services:** 6.5%
- **Airlines/Aviation:** 4.3%
- **Financial Services:** 4.3%
- **Hospital & Health Care:** 4.3%
- **Insurance:** 4.3%
- **Real Estate:** 4.3%
- **Tobacco:** 2.2%
- **Other:** 34.8%

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.7%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.5%
- **Consulting:** 3.0%
- **Pharmaceuticals:** 2.5%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.9%

---
## Alternatives

### Alternatives to Brand Analytics

- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews)
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- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6417 reviews)

### Alternatives to Dataminr

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- [Everbridge 360 (Critical Event Management)](https://www.g2.com/products/everbridge-360-critical-event-management/reviews) — 4.5/5 stars (333 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
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### Alternatives to Brandwatch Consumer Intelligence

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- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7167 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6417 reviews)

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## Top Discussions

### Brand Analytics

No discussions available for this product.

### Dataminr

- Title: [Does Dataminr has any float effect where user can prioritise incidents by flashing colors until incident is click or mouse is placed above it?](https://www.g2.com/discussions/35104-does-dataminr-has-any-float-effect-where-user-can-prioritise-incidents-by-flashing-colors-until-incident-is-click-or-mouse-is-placed-above-it) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Thank you for your question Marko.  Dataminr does provide the ability for users to prioritize incidents by severity, as well as filter incidents according to..."

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand-analytics-vs-dataminr-vs-brandwatch-consumer-intelligence)