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Compare Brand Analytics and Brandwatch Consumer Intelligence 
At a Glance
Market Segments
Small-Business (35.7% of reviews)
Enterprise (35.2% of reviews)
Entry-Level Pricing
25 000 rub/mo
No pricing available
Brand Analytics
Star Rating
(28)4.9 out of 5
Market Segments
Small-Business (35.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
25 000 rub/mo
Browse all 9 pricing plansBrandwatch Consumer Intelligence
Star Rating
(710)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in user experience, with many praising its intuitive interface and the ability to easily surface and analyze online conversations. Users appreciate how the platform pulls relevant content together, making exploration feel seamless.
- Users say that Brand Analytics offers a user-friendly and well-organized interface, which is beneficial for various teams and departments. The platform's modern-looking diagrams and ability to monitor both offline and social media in one place are highlighted as significant advantages.
- According to verified reviews, Brandwatch Consumer Intelligence has a higher overall satisfaction score, indicating that users feel more positively about their experience compared to Brand Analytics. This is reflected in the feedback about its comprehensive database and innovative interface for displaying results.
- Reviewers mention that while Brand Analytics is easy to set up, with support from account managers, Brandwatch Consumer Intelligence is noted for its quick implementation process and user-friendly features, which help users get started without extensive training.
- Users highlight that Brandwatch Consumer Intelligence provides better tools for data refinement, such as easy-to-use Boolean operators for creating queries, which enhances the overall data analysis experience compared to Brand Analytics.
- G2 reviewers indicate that Brand Analytics has a strong focus on speed and efficiency, allowing users to switch between monitoring topics quickly. However, Brandwatch Consumer Intelligence's higher number of recent reviews suggests a more active user base, which may lead to more frequent updates and improvements.
Pricing
Entry-Level Pricing
Brand Analytics
Startup
25 000 rub/mo
- 5000 new messages per month
- 3 topics
- 20 tags per topic
- Monitoring of social media and online mass-media
- Monitoring by message text, recognized image text, video decriptions, check-ins, stories
- Retrospective data collection - per 1 month
- Integrations - Telegram
- Event Wall – dashboard for events
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Brand Analytics
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
9.4
24
8.4
580
Ease of Use
9.5
20
8.2
583
Ease of Setup
9.9
12
8.0
383
Ease of Admin
9.4
13
8.3
338
Quality of Support
9.8
21
8.6
547
Has the product been a good partner in doing business?
9.6
13
8.8
337
Product Direction (% positive)
8.9
21
9.1
553
Features by Category
Social Analytics
9.5(won by 1.1)
11
8.4
247
9.1(won by 1.5)
11
7.6
234
9.4(won by 1.7)
9
7.7
242
Feature Not Available
6.7(won by default)
159
Feature Not Available
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Reports & Dashboards
9.5(won by 1.4)
10
8.1
248
9.5(won by 1.5)
11
8.0
250
9.3(won by 1.1)
9
8.2
229
Not enough data
7.1(won by default)
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Media Channels
Not enough data
6.8
107
Not enough data
6.5
105
8.3
8
8.5
134
Geographic Coverage
9.0
5
7.7
119
9.0
5
8.1
124
Not enough data
8.1
117
Reporting
9.3
7
8.6
135
9.3
5
8.4
128
9.4
6
7.9
124
8.9
6
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Not enough data
7.1
54
Not enough data
7.4
56
Audiences
Not enough data
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Data Analysis
Not enough data
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Administration
Not enough data
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
9.1
13
8.5
383
9.2
12
7.5
359
Not enough data
8.6
212
Not enough data
8.7
208
Not enough data
8.5
213
Not enough data
8.3
202
Agentic AI - Social Media Listening Tools
Not enough data
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Data Management & Analysis
7.8
12
7.1
386
9.4
12
8.2
375
Not enough data
8.0
182
Not enough data
8.2
197
Brand Signals
Not enough data
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Brand Analytics
Not enough data
8.3
102
Not enough data
8.2
98
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Brand Analytics and Brandwatch Consumer Intelligence are categorized as Social Media Listening Tools, Social Media Analytics, and Media Monitoring
Unique Categories
Brand Analytics has no unique categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, and Brand Intelligence
Reviews
Reviewers' Company Size
Brand Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.9%
Telecommunications
14.3%
Public Relations and Communications
10.7%
Market Research
7.1%
Information Technology and Services
7.1%
Other
42.9%
Marketing and Advertising
29.2%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Discussions
Brand Analytics has no discussions with answers
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
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