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Compare Branch and Upland Localytics 
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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Upland Localytics excels in Ease of Use with a score of 9.0, making it user-friendly for teams without extensive technical expertise, while Branch, with a score of 8.4, is noted for its slightly steeper learning curve.
- Reviewers mention that Upland Localytics has a strong performance in Custom Event Tracking, scoring 6.7, but Branch shines with a significantly higher score of 8.3, indicating its superior capabilities in tracking user interactions and events.
- G2 users highlight that Upland Localytics offers robust Audience Segmentation features with a score of 7.4, while Branch's score of 7.8 suggests it provides more advanced options for targeting specific user groups effectively.
- Users on G2 report that Upland Localytics has a lower score of 6.6 for Bulk SMS capabilities, indicating limitations in this area, whereas Branch, with a score of 8.5, is praised for its comprehensive SMS marketing features.
- Reviewers mention that Upland Localytics has a score of 7.1 for Fraud Detection, which may raise concerns for businesses focused on security, while Branch's higher score of 8.3 reflects its stronger emphasis on protecting against fraudulent activities.
- Users say that Upland Localytics has a score of 7.9 for Product Direction, suggesting some uncertainty about future updates, while Branch's score of 8.5 indicates a more positive outlook on its ongoing development and feature enhancements.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Upland Localytics
No pricing availableFree Trial
Branch
Free Trial is available
Upland Localytics
No trial information availableRatings
Meets Requirements
8.5
350
8.1
18
Ease of Use
8.4
354
9.0
18
Ease of Setup
7.9
185
Not enough data
Ease of Admin
8.5
171
8.0
5
Quality of Support
8.1
334
8.3
17
Has the product been a good partner in doing business?
8.5
170
7.7
5
Product Direction (% positive)
8.5
332
7.9
17
Features by Category
User Identification
7.4
117
6.7
6
7.8
149
8.3
8
7.8
115
7.3
5
Tracking & Reporting
8.2
163
6.7
6
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
7.3
5
7.4
149
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Feature Not Available
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
Not enough data
Platform
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Categories
Categories
Shared Categories
Branch and Upland Localytics are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
Branch has no unique categories
Upland Localytics is categorized as Push Notification
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
Upland Localytics has no discussions with answers
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