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Compare Branch and Sensor Tower 
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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in Custom Event Tracking with a score of 8.3, while Sensor Tower falls short with a score of 5.9, indicating that Branch provides a more robust solution for tracking specific user interactions.
- Reviewers mention that Branch's Attribution capabilities are highly rated at 8.8, compared to Sensor Tower's 6.7, suggesting that Branch offers more accurate and reliable attribution models for marketing campaigns.
- G2 users highlight that Branch's Real-Time Insights feature is rated at 8.1, significantly better than Sensor Tower's 6.9, which allows users to make quicker data-driven decisions based on live data.
- Users on G2 report that Branch's Ad Creatives feature is rated at 8.8, showcasing its effectiveness in managing and optimizing ad content, while Sensor Tower's performance in this area is less impressive.
- Reviewers say that Branch's Dashboard is user-friendly with a score of 8.1, whereas Sensor Tower's dashboard received a score of 8.3, indicating that while both are effective, users find Branch's interface more intuitive.
- Users mention that Branch's Category Ranking feature is outstanding with a score of 9.6, which is crucial for app visibility, while Sensor Tower does not provide a comparable feature, making Branch a better choice for app store optimization.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Sensor Tower
No pricing availableFree Trial
Branch
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.5
350
8.2
113
Ease of Use
8.4
354
8.1
118
Ease of Setup
7.9
185
8.1
39
Ease of Admin
8.5
171
8.4
38
Quality of Support
8.1
334
8.6
106
Has the product been a good partner in doing business?
8.5
170
8.4
40
Product Direction (% positive)
8.5
332
8.9
119
Features by Category
User Identification
7.4
117
7.4
65
7.8
149
7.4
60
7.8
115
8.4
62
Tracking & Reporting
8.2
163
6.8
48
8.1
157
7.5
62
8.7
165
7.2
52
8.1
165
8.1
67
7.8
150
7.1
49
7.4
149
7.5
53
Metrics
8.2
139
8.0
49
7.6
127
7.1
38
8.1
132
8.0
46
8.1
130
7.5
38
8.6
147
7.3
41
Optimization
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Reporting & Alerts
Not enough data
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Competition Monitoring
Not enough data
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Platform Additional Functionality
Not enough data
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Platform Content
Not enough data
6.7
31
Platform Reporting
Not enough data
8.0
35
Not enough data
8.2
34
Data collection
Not enough data
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Segment Trending
Not enough data
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Analysis
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Platform
Not enough data
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Analysis
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
Not enough data
Platform
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
8.0
49
7.6
127
7.1
38
8.1
132
8.0
46
8.1
130
7.5
38
8.6
147
7.3
41
Categories
Categories
Shared Categories
Branch and Sensor Tower are categorized as Mobile App Analytics
Unique Categories
Branch is categorized as Mobile Marketing and Mobile Attribution
Sensor Tower is categorized as App Store Optimization, Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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