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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Contact Us
Free
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansOneSignal
Star Rating
(1,099)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in user identification features, particularly with its demographics and user segmentation capabilities, which are crucial for targeted marketing campaigns. In contrast, OneSignal's user identification features are rated lower, indicating a potential gap in this area.
- Reviewers mention that OneSignal shines in push notifications, receiving a high score of 9.4, while Branch's push notification capabilities are rated significantly lower at 7.0. This suggests that OneSignal may provide a more robust solution for businesses focused on push notification strategies.
- G2 users highlight that OneSignal offers a free entry-level price, making it more accessible for small businesses compared to Branch, which requires potential customers to contact for pricing. This could be a deciding factor for budget-conscious buyers.
- Users on G2 report that OneSignal has a superior ease of use rating of 9.2 compared to Branch's 8.4, indicating that OneSignal may provide a more intuitive user experience, which is essential for teams looking to implement marketing solutions quickly.
- Reviewers mention that Branch's automated email responses and email deliverability management are rated at 8.8, showcasing its strengths in email marketing. However, OneSignal's email campaign features are rated lower, suggesting that Branch may be a better choice for businesses prioritizing email marketing.
- Users say that OneSignal's analytics capabilities, particularly in campaign analysis and custom dashboards, are rated higher than Branch's, indicating that OneSignal may offer more comprehensive insights for optimizing marketing strategies.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Branch
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
350
9.1
640
Ease of Use
8.4
354
9.3
922
Ease of Setup
7.9
185
8.9
544
Ease of Admin
8.5
171
9.0
376
Quality of Support
8.1
334
9.0
592
Has the product been a good partner in doing business?
8.5
170
9.1
352
Product Direction (% positive)
8.5
332
9.0
621
Features by Category
Email Marketing
Not enough data
8.6
98
Not enough data
8.9
96
Not enough data
8.8
95
Not enough data
8.5
90
Online Marketing
Not enough data
Feature Not Available
Not enough data
8.7
95
Not enough data
8.6
98
Not enough data
9.1
95
Not enough data
Feature Not Available
Lead Management
Not enough data
Feature Not Available
Not enough data
8.5
90
Not enough data
9.2
96
Not enough data
Feature Not Available
Not enough data
8.7
91
Not enough data
8.5
92
Not enough data
8.7
95
Not enough data
8.4
85
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.6
101
Not enough data
8.5
88
Not enough data
8.0
87
Not enough data
8.1
85
Not enough data
Feature Not Available
Platform
Not enough data
8.6
97
Not enough data
8.5
91
Not enough data
8.3
100
Not enough data
8.1
61
Not enough data
8.2
63
Not enough data
8.9
100
Not enough data
8.0
85
Agentic AI - Marketing Automation
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Integration
Not enough data
8.2
91
Not enough data
8.6
99
Not enough data
8.1
89
User Identification
7.4
117
Not enough data
7.8
149
Not enough data
7.8
115
Not enough data
Tracking & Reporting
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Campaigns
Not enough data
8.9
465
Not enough data
9.1
455
Not enough data
8.6
411
Not enough data
8.7
459
Not enough data
8.8
448
Analytics
Not enough data
8.6
443
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
424
Not enough data
8.8
432
Not enough data
8.7
423
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Text Messaging
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
8.1
32
Not enough data
8.5
33
Not enough data
9.0
35
Not enough data
9.0
31
SMS Platform
Not enough data
8.8
33
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
9.1
34
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
183
8.6
96
8.4
186
|
Verified
8.7
170
|
Verified
Feature Not Available
8.2
142
7.6
148
8.3
151
Campaigns
7.6
135
|
Verified
8.7
147
|
Verified
7.0
121
9.4
193
|
Verified
6.6
105
8.1
79
6.2
98
Feature Not Available
7.2
116
8.4
138
7.4
130
8.8
181
Engagement
6.8
110
8.3
135
Platform
8.2
157
8.9
148
8.4
164
|
Verified
9.0
156
|
Verified
7.0
110
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Categories
Categories
Shared Categories
Branch and OneSignal are categorized as Mobile Marketing
Unique Categories
Branch is categorized as Mobile App Analytics and Mobile Attribution
OneSignal is categorized as Push Notification, Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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