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Compare Branch and Google Analytics 360 
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At a Glance
Market Segments
Small-Business (42.0% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, allowing businesses to monitor user activity as it happens, while Branch's real-time insights score is lower at 8.1, which may hinder immediate decision-making.
- Reviewers mention that Google Analytics 360 offers superior user identification features, particularly in demographics and user segmentation, scoring 9.1 and 9.0 respectively, compared to Branch's scores of 7.4 and 7.8, making it easier for businesses to target specific audiences effectively.
- G2 users highlight that Google Analytics 360's custom event tracking is rated at 8.9, providing robust capabilities for tracking user interactions, whereas Branch's score of 8.3 indicates a less comprehensive approach, which may limit detailed user behavior analysis.
- Users on G2 report that Google Analytics 360 shines in attribution with a score of 8.9, offering detailed insights into user journeys, while Branch's score of 8.8 suggests it is competitive but may lack some advanced features that Google Analytics 360 provides.
- Reviewers mention that Google Analytics 360's custom reports and dashboards feature, rated at 8.7, allows for extensive customization and visualization of data, whereas Branch's lower score of 8.1 indicates a more limited reporting capability, which could affect data presentation.
- Users say that Google Analytics 360's engagement metrics are highly rated at 9.0, providing deep insights into user interactions, while Branch's engagement score of 8.3 suggests it may not capture the same level of detail, potentially impacting user engagement strategies.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Google Analytics 360
No pricing availableFree Trial
Branch
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.5
350
8.8
447
Ease of Use
8.4
354
8.1
450
Ease of Setup
7.9
185
8.0
195
Ease of Admin
8.5
171
8.4
188
Quality of Support
8.1
334
8.0
406
Has the product been a good partner in doing business?
8.5
170
8.4
184
Product Direction (% positive)
8.5
332
8.4
431
Features by Category
Metrics
Not enough data
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Other
Not enough data
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
User Identification
7.4
117
9.1
111
7.8
149
9.0
108
7.8
115
9.0
103
Tracking & Reporting
8.2
163
8.9
99
8.1
157
8.8
109
8.7
165
8.9
102
8.1
165
9.0
108
7.8
150
8.8
103
7.4
149
8.8
101
Metrics
8.2
139
9.0
33
7.6
127
8.6
32
8.1
132
8.6
33
8.1
130
8.5
33
8.6
147
8.6
33
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
Not enough data
Platform
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
9.0
33
7.6
127
8.6
32
8.1
132
8.6
33
8.1
130
8.5
33
8.6
147
8.6
33
Categories
Categories
Shared Categories
Branch and Google Analytics 360 are categorized as Mobile App Analytics
Unique Categories
Branch is categorized as Mobile Marketing and Mobile Attribution
Google Analytics 360 is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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