Introducing G2.ai, the future of software buying.Try now
Compare Branch and CallFire 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
8x8 Contact Center
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
At a Glance
Market Segments
Small-Business (42.0% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
Contact Us
5¢
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansCallFire
Star Rating
(84)4.4 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
5¢
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CallFire excels in its Phone Number Management, particularly with local and toll-free numbers, receiving high ratings of 9.0 and 9.1 respectively. In contrast, Branch does not provide the same level of focus on phone number management, which may be a drawback for businesses heavily reliant on telecommunication.
- Reviewers mention that CallFire's Quality of Support is rated at 8.9, indicating a strong customer service experience. Branch, however, has a lower rating of 8.1, suggesting that users may face challenges in getting timely assistance when needed.
- G2 users highlight CallFire's superior Ease of Setup with a score of 8.7, making it more user-friendly for new customers. Branch's score of 7.9 indicates that users may encounter a steeper learning curve when implementing the software.
- Users on G2 appreciate CallFire's Bulk SMS feature, which is rated at 8.3, allowing for effective mass communication. In comparison, Branch's Bulk SMS feature is rated significantly lower at 6.6, which may limit its effectiveness for marketing campaigns.
- Reviewers mention that CallFire's Campaign Analysis feature is rated at 8.3, providing valuable insights into marketing performance. Branch's similar feature is rated slightly lower at 8.4, but users report that it lacks some of the depth found in CallFire's analytics.
- Users say that CallFire's Dynamic Number Insertion feature is rated exceptionally high at 9.3, enhancing tracking capabilities for marketing campaigns. Branch, while offering similar functionality, does not match this level of performance, which could impact users' ability to accurately measure campaign effectiveness.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
CallFire
PAY AS YOU GO
5¢
5¢ minutes/texts
- Optional Monthly Rentals
- $3.00 phone numbers
- $25 keywords
Free Trial
Branch
Free Trial is available
CallFire
No trial information availableRatings
Meets Requirements
8.5
350
9.0
71
Ease of Use
8.4
354
8.6
72
Ease of Setup
7.9
185
8.7
46
Ease of Admin
8.5
171
9.1
46
Quality of Support
8.1
334
8.9
62
Has the product been a good partner in doing business?
8.5
170
9.3
45
Product Direction (% positive)
8.5
332
7.8
68
Features by Category
User Identification
7.4
117
Not enough data
7.8
149
Not enough data
7.8
115
Not enough data
Tracking & Reporting
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Dialing Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Not enough data
Platform Data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
183
8.1
9
|
Verified
8.4
186
|
Verified
8.3
9
|
Verified
Feature Not Available
Not enough data
7.6
148
Not enough data
Campaigns
7.6
135
|
Verified
7.4
9
7.0
121
7.2
9
6.6
105
8.3
12
6.2
98
7.8
9
|
Verified
7.2
116
Not enough data
7.4
130
Not enough data
Engagement
6.8
110
6.0
7
|
Verified
Platform
8.2
157
8.3
6
|
Verified
8.4
164
|
Verified
8.1
8
7.0
110
8.1
6
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.0
32
Not enough data
9.1
16
Not enough data
8.9
15
Tracking
Not enough data
9.4
18
Not enough data
9.3
12
Not enough data
9.7
10
Analytics
Not enough data
8.9
29
Not enough data
9.3
32
Not enough data
8.5
16
Not enough data
Not enough data
Call Routing
Not enough data
8.9
19
Not enough data
9.0
21
Not enough data
9.4
11
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Not enough data
Categories
Categories
Shared Categories
Branch and CallFire are categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallFire
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Marketing and Advertising
16.3%
Non-Profit Organization Management
8.8%
Real Estate
7.5%
Education Management
6.3%
Insurance
5.0%
Other
56.3%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
CallFire has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
