# Branch vs Gusto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gusto excels in user experience, with many praising its intuitive interface and ease of navigation. Users appreciate features like time tracking options, which contribute to a low-pressure environment for managing payroll.
- **According to verified reviews** , Branch stands out for its automation capabilities, particularly with the BranchUp product that helps users schedule social media posts. This feature allows for a personalized touch while maintaining a consistent posting cadence, which users find beneficial.
- **Users say** that Gusto's implementation process is quick and straightforward, with many highlighting the effective onboarding wizard that simplifies setup. This ease of setup is a significant advantage for small businesses looking to streamline their payroll processes.
- **Reviewers mention** that while Branch offers a unique feature of loading funds directly onto team members' cards, it lacks the extensive support and resources that Gusto provides. Gusto's quality of support is frequently noted as a strong point, with users feeling well-supported throughout their experience.
- **G2 reviewers indicate** that Gusto has a much larger user base, which contributes to its higher overall satisfaction ratings. With thousands of recent reviews, users feel confident in the reliability and performance of Gusto compared to Branch, which has significantly fewer reviews.
- **According to user feedback** , while both platforms have similar scores for meeting requirements, Gusto's additional features and user-friendly design make it a more favorable choice for small businesses. Users appreciate how Gusto has developed into a professional platform that effectively meets their payroll needs.



| | Branch | Gusto | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 63 | 10,222 | 
| **Largest Market Segment** | Mid-Market (58.7% of reviews) | Small-Business (84.0% of reviews) | 
| **Entry Level Price** | $0.00 Per user / Per month | Starting at $49.00 Per Month | 

---
## Top Pros & Cons

### Branch

Pros:
- Ease of Use (3 reviews)
- Payroll Management (3 reviews)

Cons:
- Poor Customer Support (3 reviews)
- Access Limitations (2 reviews)

### Gusto

Pros:
- Ease of Use (5184 reviews)
- Payroll Ease (2721 reviews)

Cons:
- Missing Features (619 reviews)
- Poor Customer Support (548 reviews)

---
## Ratings Comparison
| Rating | Branch | Gusto | 
|---|---|---|
  | **Meets Requirements** | 9.3 (43 reviews) | 9.4 (7330 reviews) | 
  | **Ease of Use** | 9.2 (44 reviews) | 9.5 (7559 reviews) | 
  | **Ease of Setup** | 9.3 (42 reviews) | 9.3 (6142 reviews) | 
  | **Ease of Admin** | 9.2 (42 reviews) | 9.3 (2378 reviews) | 
  | **Quality of Support** | 8.9 (43 reviews) | 9.0 (6094 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (43 reviews) | 9.1 (2375 reviews) | 
  | **Product Direction (% positive)** | 8.6 (42 reviews) | 9.2 (7331 reviews) | 

---
## Pricing

### Branch

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per user / Per month

Description: Employer Payments Platform


[Learn more about Branch](https://www.g2.com/products/branch-branch/reviews)

#### Free Trial

No

### Gusto

#### Entry-Level Pricing

Plan: Simple Plan

Price: Starting at $49.00 Per Month

Description: For small businesses or s-corps needing basic payroll.

Key Features:
- Full-service single-state payroll including W-2s and 1099s
- Basic support
-  Employee profiles and self-service

[Browse all 3 editions](https://www.g2.com/products/gusto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Core HR

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 8.6/10 | 2761 |

#### Core HR

| Feature | Branch | Gusto | 
|---|---|---|
| **Organization Management** | Not enough data | 8.8 (910 reviews) | 
| **Time, Attendance, and PTO** | Not enough data | 9.0 (953 reviews) | 
| **Expense Management** | Not enough data | 8.1 (801 reviews) | 
| **Salary Structures** | Not enough data | 8.6 (849 reviews) | 
| **Compliance** | Not enough data | 8.8 (877 reviews) | 
| **Benefits Administration** | Not enough data | 8.8 (886 reviews) | 

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.2 (473 reviews) | 

#### Platform

| Feature | Branch | Gusto | 
|---|---|---|
| **Customization ** | Not enough data | 8.2 (2266 reviews) | 
| **Integration APIs** | Not enough data | 8.0 (2062 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 8.9 (2310 reviews) | 
| **Performance** | Not enough data | 9.2 (2341 reviews) | 
| **Mobility** | Not enough data | 8.9 (2233 reviews) | 
| **Reporting** | Not enough data | 8.7 (2292 reviews) | 
| **Dashboards** | Not enough data | 9.1 (2285 reviews) | 

### Payroll

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 9.1/10 | 6603 |

#### Employee Self Service

| Feature | Branch | Gusto | 
|---|---|---|
| **Web Portal** | Not enough data | 9.5 (5435 reviews) ✓ Verified | 
| **Benefits Manager** | Not enough data | 8.9 (4802 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 9.0 (4851 reviews) ✓ Verified | 

#### Administration

| Feature | Branch | Gusto | 
|---|---|---|
| **Payroll Entry** | Not enough data | 9.4 (5267 reviews) ✓ Verified | 
| **Time Off Accrual** | Not enough data | 9.1 (4775 reviews) ✓ Verified | 
| **Direct Deposit** | Not enough data | 9.6 (5211 reviews) ✓ Verified | 
| **Expense Reimbursement** | Not enough data | 8.9 (4492 reviews) ✓ Verified | 
| **Pre-tax Deductions** | Not enough data | 9.2 (4703 reviews) ✓ Verified | 
| **Wage Garnishment** | Not enough data | 8.8 (4174 reviews) ✓ Verified | 
| **Approvals** | Not enough data | 9.1 (4388 reviews) ✓ Verified | 
| **Check/W-2 Printing** | Not enough data | 9.2 (4569 reviews) ✓ Verified | 
| **Check/W-2 Delivery** | Not enough data | 9.2 (4560 reviews) ✓ Verified | 

#### Taxes

| Feature | Branch | Gusto | 
|---|---|---|
| **Tax Calculation** | Not enough data | 9.3 (5031 reviews) ✓ Verified | 
| **Tax Filing** | Not enough data | 9.2 (4856 reviews) ✓ Verified | 
| **Automatic Tax Payment** | Not enough data | Feature Not Available | 

#### Integration

| Feature | Branch | Gusto | 
|---|---|---|
| **API / Integration** | Not enough data | 8.6 (4192 reviews) ✓ Verified | 
| **Time Tracking Integration** | Not enough data | 8.8 (4143 reviews) ✓ Verified | 
| **Accounting Integration** | Not enough data | 8.8 (4196 reviews) ✓ Verified | 
| **Core HR Integration** | Not enough data | 8.6 (3906 reviews) ✓ Verified | 

#### Platform

| Feature | Branch | Gusto | 
|---|---|---|
| **Reporting and Dashboards** | Not enough data | 9.0 (4680 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 9.2 (4615 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 9.3 (5126 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 9.2 (4522 reviews) ✓ Verified | 

### Benefits Administration

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 8.7/10 | 2766 |

#### Benefits Administration Platform Features

| Feature | Branch | Gusto | 
|---|---|---|
| **Benefits Record Management** | Not enough data | 9.0 (1365 reviews) | 
| **Enrollment Planning** | Not enough data | 8.9 (1316 reviews) | 
| **Third-Party Carrier Integration** | Not enough data | 8.4 (1222 reviews) | 
| **Document Management** | Not enough data | 9.0 (1341 reviews) | 
| **Total Compensation Statements** | Not enough data | 9.1 (1311 reviews) | 
| **Self-Service Portal** | Not enough data | 9.2 (1356 reviews) | 
| **Regulatory Compliance** | Not enough data | 9.0 (1278 reviews) | 
| **Mobile Benefits Access** | Not enough data | 8.8 (1256 reviews) | 

#### Benefits Administration Platform Features

| Feature | Branch | Gusto | 
|---|---|---|
| **Benefits Record Management** | Not enough data | 9.0 (1365 reviews) | 
| **Enrollment Planning** | Not enough data | 8.9 (1316 reviews) | 
| **Third-Party Carrier Integration** | Not enough data | 8.4 (1222 reviews) | 
| **Document Management** | Not enough data | 9.0 (1341 reviews) | 
| **Total Compensation Statements** | Not enough data | 9.1 (1311 reviews) | 
| **Self-Service Portal** | Not enough data | 9.2 (1356 reviews) | 
| **Regulatory Compliance** | Not enough data | 9.0 (1278 reviews) | 
| **Benefits Dashboards** | Not enough data | 9.1 (932 reviews) | 
| **Mobile Benefits Access** | Not enough data | 8.8 (1256 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (1061 reviews) | 
| **Internationalization** | Not enough data | 8.3 (977 reviews) | 
| **Mobility** | Not enough data | 8.9 (1043 reviews) | 

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (840 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (837 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.1 (832 reviews) | 

#### Platform

| Feature | Branch | Gusto | 
|---|---|---|
| **Customization ** | Not enough data | 8.2 (2266 reviews) | 
| **Integration APIs** | Not enough data | 8.0 (2062 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 8.9 (2310 reviews) | 
| **Performance** | Not enough data | 9.2 (2341 reviews) | 
| **Mobility** | Not enough data | 8.9 (2233 reviews) | 
| **Reporting** | Not enough data | 8.7 (2292 reviews) | 
| **Dashboards** | Not enough data | 9.1 (2285 reviews) | 

### Time & Attendance

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 9.4/10 | 79 |

#### Automation

| Feature | Branch | Gusto | 
|---|---|---|
| **Process Automation** | Not enough data | 8.9 (23 reviews) | 

#### Logistics

| Feature | Branch | Gusto | 
|---|---|---|
| **Dashboards & Reporting** | Not enough data | 9.0 (8 reviews) | 
| **Data Collection** | Not enough data | 8.9 (18 reviews) | 
| **Lanuguage Options** | Not enough data | Not enough data | 

#### Management

| Feature | Branch | Gusto | 
|---|---|---|
| **Schedule Creation Tools** | Not enough data | 7.6 (12 reviews) | 
| **Schedule Management** | Not enough data | 9.2 (24 reviews) | 
| **Employee Leave Management** | Not enough data | 10.0 (7 reviews) | 
| **User Access** | Not enough data | 9.5 (7 reviews) | 
| **User Role Access** | Not enough data | 9.7 (10 reviews) | 
| **Employee Information** | Not enough data | 10.0 (20 reviews) | 
| **Employee Information Automation** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Branch | Gusto | 
|---|---|---|
| **Regulations Enforcement** | Not enough data | 10.0 (6 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (7 reviews) | 
| **Integration** | Not enough data | 10.0 (7 reviews) | 

### Financial Wellness

| Product | Score | Reviews |
|---|---|---|
| **Branch** | 9.5/10 | 11 |
| **Gusto** | N/A | N/A |

#### Platform Content

| Feature | Branch | Gusto | 
|---|---|---|
| **Education Tools** | 9.5 (7 reviews) | Not enough data | 
| **Mobile Tools** | 9.7 (10 reviews) | Not enough data | 
| **Content Library** | 9.4 (6 reviews) | Not enough data | 

#### Platform Basics

| Feature | Branch | Gusto | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Secure** | 9.8 (9 reviews) | Not enough data | 
| **Interoperability** | 10.0 (5 reviews) | Not enough data | 
| **Performance** | 9.8 (9 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Branch | Gusto | 
|---|---|---|
| **Services** | 8.6 (6 reviews) | Not enough data | 
| **Employee Portal** | 9.4 (9 reviews) | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Education** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Branch | Gusto | 
|---|---|---|
| **Dashboard & Reporting** | 9.3 (9 reviews) | Not enough data | 
| **Visualization** | 9.2 (8 reviews) | Not enough data | 
| **Platform Search** | 9.4 (6 reviews) | Not enough data | 
| **Alerts and Notifications** | 9.3 (9 reviews) | Not enough data | 

### Contractor Management

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 8.6/10 | 202 |

#### Platform Basics

| Feature | Branch | Gusto | 
|---|---|---|
| **Interoperability** | Not enough data | 8.5 (186 reviews) | 
| **Performance** | Not enough data | 9.2 (194 reviews) | 
| **Portal** | Not enough data | 8.9 (186 reviews) | 

#### Platform Performance

| Feature | Branch | Gusto | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (192 reviews) | 
| **Application Monitoring** | Not enough data | 8.5 (179 reviews) | 

#### Platform Functionality

| Feature | Branch | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.1 (188 reviews) | 
| **Requalification** | Not enough data | 8.5 (182 reviews) | 
| **Compliance** | Not enough data | 8.8 (180 reviews) | 

#### Platform Additional Functionality

| Feature | Branch | Gusto | 
|---|---|---|
| **Onboarding** | Not enough data | 8.9 (183 reviews) | 
| **Pre-qualifiation** | Not enough data | 8.4 (176 reviews) | 
| **Onsite Monitoring** | Not enough data | 8.1 (173 reviews) | 

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.3 (159 reviews) | 

### Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 10.0/10 | 6 |

#### Performance reviews

| Feature | Branch | Gusto | 
|---|---|---|
| **360 Reviews** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Review Status Tracking** | Not enough data | Not enough data | 

#### Goals

| Feature | Branch | Gusto | 
|---|---|---|
| **Goal-Setting** | Not enough data | 10.0 (5 reviews) | 
| **Company Goals And OKRs** | Not enough data | Not enough data | 

#### Feedback

| Feature | Branch | Gusto | 
|---|---|---|
| **Continuous Feedback** | Not enough data | Not enough data | 
| **Requesting Feedback** | Not enough data | Not enough data | 
| **1-On-1 Meetings** | Not enough data | Not enough data | 
| **Public Praise** | Not enough data | Not enough data | 

#### Data

| Feature | Branch | Gusto | 
|---|---|---|
| **Dashboards And Reports** | Not enough data | Not enough data | 
| **Historical Data** | Not enough data | Not enough data | 

#### Agentic AI - Performance Management

| Feature | Branch | Gusto | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Earned Wage Access

| Product | Score | Reviews |
|---|---|---|
| **Branch** | 9.3/10 | 13 |
| **Gusto** | N/A | N/A |

#### Payments

| Feature | Branch | Gusto | 
|---|---|---|
| **Earned wage access** | 9.5 (11 reviews) | Not enough data | 
| **Tips and mileage reimbursement** | 10.0 (5 reviews) | Not enough data | 
| **Awarding bonuses** | Not enough data | Not enough data | 

#### Financial wellness

| Feature | Branch | Gusto | 
|---|---|---|
| **Financial wellness tools** | 8.5 (10 reviews) | Not enough data | 
| **Automatic savings** | 8.8 (7 reviews) | Not enough data | 
| **Debit card** | 9.5 (10 reviews) | Not enough data | 

#### Administration

| Feature | Branch | Gusto | 
|---|---|---|
| **Reports and dashboards** | 9.0 (12 reviews) | Not enough data | 
| **Compliance** | 9.3 (10 reviews) | Not enough data | 
| **Mobile compatibility** | 9.3 (12 reviews) | Not enough data | 
| **Integrations** | 9.6 (9 reviews) | Not enough data | 

### Tip Distribution

| Product | Score | Reviews |
|---|---|---|
| **Branch** | 8.1/10 | 10 |
| **Gusto** | N/A | N/A |

#### Employee Management

| Feature | Branch | Gusto | 
|---|---|---|
| **Shift Tracking** | 7.3 (10 reviews) | Not enough data | 
| **Employee Profiles** | 7.2 (10 reviews) | Not enough data | 
| **Employee Segmenting** | 7.0 (10 reviews) | Not enough data | 

#### Tip Management

| Feature | Branch | Gusto | 
|---|---|---|
| **Tipout Rules** | 7.3 (10 reviews) | Not enough data | 
| **Payment Tracking** | 9.0 (10 reviews) | Not enough data | 
| **PCI Compliance** | 9.2 (10 reviews) | Not enough data | 
| **Automated Payout** | 8.2 (10 reviews) | Not enough data | 

#### Platform

| Feature | Branch | Gusto | 
|---|---|---|
| **Reporting** | 9.2 (10 reviews) | Not enough data | 
| **POS Integration** | 7.3 (10 reviews) | Not enough data | 
| **Encryption** | 9.0 (10 reviews) | Not enough data | 

### Contractor Payments

| Product | Score | Reviews |
|---|---|---|
| **Branch** | 8.2/10 | 8 |
| **Gusto** | 8.9/10 | 836 |

#### Platform Basics

| Feature | Branch | Gusto | 
|---|---|---|
| **Performance** | 8.9 (6 reviews) | 9.2 (773 reviews) | 
| **Portal** | 7.9 (7 reviews) | 9.2 (778 reviews) | 

#### Platform Administration

| Feature | Branch | Gusto | 
|---|---|---|
| **Integrations** | 7.9 (7 reviews) | 8.6 (711 reviews) | 
| **Compliance** | Not enough data | 9.1 (758 reviews) | 
| **Reporting** | Not enough data | 8.9 (763 reviews) | 

#### Platform Payment Content

| Feature | Branch | Gusto | 
|---|---|---|
| **Document management** | Not enough data | 9.0 (760 reviews) | 
| **Invoicing Tool** | Not enough data | 8.4 (652 reviews) | 
| **Wage access** | Not enough data | 9.1 (737 reviews) | 

### HCM Software

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | N/A | N/A |

#### Generative AI

| Feature | Branch | Gusto | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Branch** | N/A | N/A |
| **Gusto** | 8.6/10 | 2720 |

#### Agentic AI - Onboarding

| Feature | Branch | Gusto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (245 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (245 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (249 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (250 reviews) | 
| **Decision Making** | Not enough data | 8.0 (249 reviews) | 

#### Platform Content

| Feature | Branch | Gusto | 
|---|---|---|
| **Forms Library** | Not enough data | 8.7 (1157 reviews) | 
| **E-Forms** | Not enough data | 9.1 (1185 reviews) | 
| **E-Signature** | Not enough data | 9.3 (1188 reviews) | 
| **Background Checks** | Not enough data | 8.4 (1096 reviews) | 
| **Offer Letter Approvals** | Not enough data | 8.8 (1105 reviews) | 
| **Offer Letter Templates** | Not enough data | 8.6 (1098 reviews) | 

#### Platform Additional Functionality

| Feature | Branch | Gusto | 
|---|---|---|
| **Self-Service Portal** | Not enough data | 9.3 (1163 reviews) | 
| **Automated Team Introductions** | Not enough data | 8.8 (1095 reviews) | 
| **Compliance Training** | Not enough data | 8.5 (1072 reviews) | 
| **Automated Onboarding Workflows** | Not enough data | 8.9 (1118 reviews) | 
| **Onboarding Notifications** | Not enough data | 9.1 (1145 reviews) | 

#### Platform Data

| Feature | Branch | Gusto | 
|---|---|---|
| **Time-to-Productivity Reporting** | Not enough data | 8.4 (1020 reviews) | 
| **Onboarding Process Reporting** | Not enough data | 8.7 (1062 reviews) | 
| **Visualization** | Not enough data | 8.8 (1043 reviews) | 

#### Platform

| Feature | Branch | Gusto | 
|---|---|---|
| **Customization ** | Not enough data | 8.2 (2266 reviews) | 
| **Integration APIs** | Not enough data | 8.0 (2062 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 8.9 (2310 reviews) | 
| **Performance** | Not enough data | 9.2 (2341 reviews) | 
| **Mobility** | Not enough data | 8.9 (2233 reviews) | 
| **Reporting** | Not enough data | 8.7 (2292 reviews) | 
| **Dashboards** | Not enough data | 9.1 (2285 reviews) | 

#### Recruiting and Onboarding

| Feature | Branch | Gusto | 
|---|---|---|
| **Interview Scheduling** | Not enough data | 8.0 (995 reviews) | 
| **Onboarding** | Not enough data | 9.0 (1154 reviews) | 

---
## Categories
**Shared Categories (1):** [ Contractor Payment Software](https://www.g2.com/categories/contractor-payments)

**Unique to Branch (3):** [Earned Wage Access Software](https://www.g2.com/categories/earned-wage-access), [Financial Wellness Software](https://www.g2.com/categories/financial-wellness), [Tip Distribution Software](https://www.g2.com/categories/tip-distribution)

**Unique to Gusto (8):** [Contractor Management Software](https://www.g2.com/categories/contractor-management), [Time & Attendance Software](https://www.g2.com/categories/time-attendance), [Onboarding Software](https://www.g2.com/categories/onboarding-software), [Benefits Administration Software](https://www.g2.com/categories/benefits-administration), [Core HR Software](https://www.g2.com/categories/core-hr), [Payroll Software](https://www.g2.com/categories/payroll), [HCM Software](https://www.g2.com/categories/hcm-software), [Performance Management Software](https://www.g2.com/categories/performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Branch | Gusto | 
|---|---|---|
| **Small-Business** | 22.2% | 84.0% | 
| **Mid-Market** | 58.7% | 15.5% | 
| **Enterprise** | 19.0% | 0.5% | 

### By Industry

#### Branch

- **Restaurants:** 31.7%
- **Food & Beverages:** 12.7%
- **Retail:** 11.1%
- **Consumer Services:** 7.9%
- **Hospital & Health Care:** 7.9%
- **Staffing and Recruiting:** 6.3%
- **Logistics and Supply Chain:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Computer Software:** 1.6%
- **Environmental Services:** 1.6%
- **Other:** 12.7%

#### Gusto

- **Non-Profit Organization Management:** 5.8%
- **Accounting:** 4.9%
- **Computer Software:** 4.9%
- **Health, Wellness and Fitness:** 4.8%
- **Hospital & Health Care:** 4.8%
- **Mental Health Care:** 4.5%
- **Marketing and Advertising:** 4.5%
- **Information Technology and Services:** 3.7%
- **Medical Practice:** 3.6%
- **Construction:** 2.8%
- **Other:** 55.7%

---
## Alternatives

### Alternatives to Branch

- [Payactiv](https://www.g2.com/products/payactiv/reviews) — 4.5/5 stars (83 reviews)
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### Alternatives to Gusto

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- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6362 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5309 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1691 reviews)
- [Namely](https://www.g2.com/products/namely/reviews) — 3.9/5 stars (331 reviews)
- [Dayforce](https://www.g2.com/products/dayforce/reviews) — 4.2/5 stars (956 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4207 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1601 reviews)
- [APS](https://www.g2.com/products/aps-aps/reviews) — 4.6/5 stars (826 reviews)

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## Top Discussions

### Branch

No discussions available for this product.

### Gusto

- Title: [Is there an app for Gusto payroll?](https://www.g2.com/discussions/is-there-an-app-for-gusto-payroll) — 4 comments, 1 upvote
  > **Top comment:** "No, only for employees. You can only run payroll using a browser."
- Title: [Is gusto payroll safe?](https://www.g2.com/discussions/is-gusto-payroll-safe) — 3 comments, 6 upvotes
  > **Top comment:** "Yes, it is secure"
- Title: [What is Gusto used for?](https://www.g2.com/discussions/what-is-gusto-used-for) — 2 comments
  > **Top comment:** "payroll"
- Title: [What is gusto payroll?](https://www.g2.com/discussions/what-is-gusto-payroll) — 2 comments
  > **Top comment:** "Gusto payroll is a web client platform where you can perform payment for an employees or contractor for your owned business. Simply it is your accounting..."
- Title: [Why doesn't Gusto take responsibility and rectify the pay problems that they have caused?](https://www.g2.com/discussions/25111-why-doesn-t-gusto-take-responsibility-and-rectify-the-pay-problems-that-they-have-caused) — 2 comments, 3 upvotes *(includes official response)*
  > **Top comment:** "Hi there, we see you've been in touch with several customer support advocates and managers to help go through the situation as well as provide options for..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/branch-branch-vs-gusto)