Compare Branch and Gusto 
Featured Products
At a Glance
Market Segments
Mid-Market (58.7% of reviews)
Small-Business (84.0% of reviews)
Entry-Level Pricing
$0.00 Per user / Per month
Starting at $49.00 Per Month
Branch
Star Rating
(63)4.7 out of 5
Market Segments
Mid-Market (58.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per user / Per month
Learn more about BranchGusto
Star Rating
(9,051)4.6 out of 5
Market Segments
Small-Business (84.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Gusto excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how Gusto simplifies payroll, onboarding, and benefits management, making it a go-to choice for small businesses looking for a comprehensive HR solution.
- According to verified reviews, Branch offers a unique advantage with its automated payment features, allowing team members to have their funds loaded directly onto their cards. This functionality is particularly beneficial for businesses that need to manage tips and daily payments seamlessly.
- Users say that Gusto's implementation process is quick and straightforward, with many highlighting the intuitive onboarding wizard that helps new users get started without hassle. In contrast, Branch has fewer recent reviews, which may indicate less user feedback on its setup process.
- Reviewers mention that Gusto provides excellent support, with a quality rating that reflects its commitment to customer service. Users have noted the responsiveness of Gusto's support team, which is crucial for businesses that rely on timely assistance for payroll and compliance issues.
- G2 reviewers highlight that while Branch has a slightly higher star rating, Gusto's overall satisfaction metrics are significantly better, indicating a more consistent positive experience among its larger user base. This is particularly important for small businesses that value reliability in their HR software.
- Users report that Gusto's pricing structure is reasonable for the features offered, making it an attractive option for small businesses. In contrast, while Branch has a $0 entry-level price, the limited number of reviews may suggest that it lacks the comprehensive features that Gusto provides, which could be a consideration for businesses looking for a robust solution.
Pricing
Entry-Level Pricing
Gusto
Simple Plan
Starting at $49.00
Per Month
For small businesses or s-corps needing basic payroll.
- Full-service single-state payroll including W-2s and 1099s
- Basic support
- Employee profiles and self-service
Free Trial
Branch
No trial information availableGusto
Free Trial is available
Ratings
Meets Requirements
9.3
43
9.4
6,711
Ease of Use
9.2
44
9.5
6,926
Ease of Setup
9.3
42
9.3
5,548
Ease of Admin
9.2
42
9.3
2,347
Quality of Support
8.9
43
9.0
5,583
Has the product been a good partner in doing business?
9.6
43
9.1
2,343
Product Direction (% positive)
8.6
42
9.2
6,785
Features by Category
Core HR
Not enough data
8.8
906
Not enough data
9.0
936
Not enough data
8.1
796
Not enough data
8.6
846
Not enough data
8.8
869
Not enough data
8.7
876
Generative AI
Not enough data
7.2
473
Platform
Not enough data
8.2
2246
Not enough data
8.0
2048
Not enough data
Feature Not Available
Not enough data
8.9
2284
Not enough data
9.2
2287
Not enough data
8.9
2191
Not enough data
8.8
2251
Not enough data
9.1
2270
Employee Self Service
Not enough data
9.5
5246
|
Verified
Not enough data
8.9
4722
|
Verified
Not enough data
9.0
4762
|
Verified
Administration
Not enough data
9.4
5099
|
Verified
Not enough data
9.1
4654
|
Verified
Not enough data
9.6
5116
|
Verified
Not enough data
8.9
4464
|
Verified
Not enough data
9.2
4675
|
Verified
Not enough data
8.8
4166
|
Verified
Not enough data
9.1
4376
|
Verified
Not enough data
9.2
4552
|
Verified
Not enough data
9.2
4550
|
Verified
Taxes
Not enough data
9.3
4916
|
Verified
Not enough data
9.2
4772
|
Verified
Not enough data
Feature Not Available
Integration
Not enough data
8.6
4122
|
Verified
Not enough data
8.8
4123
|
Verified
Not enough data
8.8
4177
|
Verified
Not enough data
8.6
3903
|
Verified
Platform
Not enough data
9.0
4630
|
Verified
Not enough data
9.2
4593
|
Verified
Not enough data
9.3
4916
|
Verified
Not enough data
9.2
4483
|
Verified
Benefits Administration Platform Features
Not enough data
9.0
1361
Not enough data
8.9
1314
Not enough data
8.4
1219
Not enough data
9.0
1334
Not enough data
9.1
1308
Not enough data
9.2
1347
Not enough data
9.0
1277
Not enough data
8.8
1253
Benefits Administration Platform Features
Not enough data
9.0
1361
Not enough data
8.9
1314
Not enough data
8.4
1219
Not enough data
9.0
1334
Not enough data
9.1
1308
Not enough data
9.2
1347
Not enough data
9.0
1277
Not enough data
9.1
930
Not enough data
8.8
1253
Not enough data
8.5
1059
Not enough data
8.3
976
Not enough data
8.9
1042
Generative AI
Not enough data
7.2
839
Not enough data
7.2
836
Not enough data
7.1
831
Platform
Not enough data
8.2
2246
Not enough data
8.0
2048
Not enough data
Feature Not Available
Not enough data
8.9
2284
Not enough data
9.2
2287
Not enough data
8.9
2191
Not enough data
8.8
2251
Not enough data
9.1
2270
Automation
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
7
Not enough data
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
9.5
7
Not enough data
9.7
10
Not enough data
9.4
6
Not enough data
Platform Basics
Not enough data
Not enough data
9.8
9
Not enough data
10.0
5
Not enough data
9.8
9
Not enough data
Platform Additional Functionality
8.6
6
Not enough data
9.4
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
9.3
9
Not enough data
9.2
8
Not enough data
9.4
6
Not enough data
9.3
9
Not enough data
Platform Basics
Not enough data
8.5
183
Not enough data
9.2
192
Not enough data
8.9
183
Platform Performance
Not enough data
8.8
190
Not enough data
8.5
177
Platform Functionality
Not enough data
9.0
185
Not enough data
8.5
180
Not enough data
8.8
177
Platform Additional Functionality
Not enough data
8.8
180
Not enough data
8.4
174
Not enough data
8.1
171
Generative AI
Not enough data
7.3
157
Performance reviews
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Goals
Not enough data
Not enough data
Not enough data
Not enough data
Feedback
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Payments
9.5
11
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Financial wellness
8.5
10
Not enough data
8.8
7
Not enough data
9.5
10
Not enough data
Administration
9.0
12
Not enough data
9.3
10
Not enough data
9.3
12
Not enough data
9.6
9
Not enough data
Employee Management
7.3
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
Tip Management
7.3
10
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
8.2
10
Not enough data
Platform
9.2
10
Not enough data
7.3
10
Not enough data
9.0
10
Not enough data
Platform Basics
8.9
6
9.2
772
7.9
7
9.2
777
Platform Administration
7.9
7
8.6
710
Not enough data
9.1
756
Not enough data
9.0
762
Platform Payment Content
Not enough data
9.0
759
Not enough data
8.4
651
Not enough data
9.1
736
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Onboarding
Not enough data
7.7
242
Not enough data
7.9
242
Not enough data
7.8
244
Not enough data
7.9
245
Not enough data
8.0
246
Platform Content
Not enough data
8.7
1152
Not enough data
9.1
1176
Not enough data
9.2
1177
Not enough data
8.4
1088
Not enough data
8.8
1101
Not enough data
8.6
1094
Platform Additional Functionality
Not enough data
9.2
1155
Not enough data
8.7
1092
Not enough data
8.5
1066
Not enough data
8.9
1112
Not enough data
9.1
1136
Platform Data
Not enough data
8.4
1018
Not enough data
8.7
1058
Not enough data
8.8
1041
Platform
Not enough data
8.2
2246
Not enough data
8.0
2048
Not enough data
Feature Not Available
Not enough data
8.9
2284
Not enough data
9.2
2287
Not enough data
8.9
2191
Not enough data
8.8
2251
Not enough data
9.1
2270
Recruiting and Onboarding
Not enough data
8.0
992
Not enough data
9.0
1106
Categories
Categories
Shared Categories
Branch and Gusto are categorized as Contractor Payments
Unique Categories
Gusto is categorized as Contractor Management, Time & Attendance, Onboarding, Benefits Administration, Core HR, Payroll, HCM Software, and Performance Management
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gusto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Restaurants
31.7%
Food & Beverages
12.7%
Retail
11.1%
Consumer Services
7.9%
Hospital & Health Care
7.9%
Other
28.6%
Non-Profit Organization Management
5.6%
Computer Software
5.1%
Accounting
5.1%
Health, Wellness and Fitness
4.7%
Hospital & Health Care
4.6%
Other
74.9%
Discussions
Branch has no discussions with answers
Is there an app for Gusto payroll?
4 Comments
DL
Yes there is just look for GUSTO app to download to your phone doesnt matter if you have OS or Android its available for bothRead more
Why doesn't Gusto take responsibility and rectify the pay problems that they have caused?
2 Comments
Official Response from Gusto
Hi there, we see you've been in touch with several customer support advocates and managers to help go through the situation as well as provide options for...Read more
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