# BoomTown vs Follow Up Boss Comparison

---
## Frequently Asked Questions

### What is the difference between BoomTown vs Follow Up Boss?

BoomTown and Follow Up Boss differ most clearly in reviewer-cited strengths, with BoomTown leading in lead generation and Follow Up Boss in integrations and automation.

| [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) |
| --- | --- |
| 4.7/5 (588 reviews) | 4.6/5 (117 reviews) |
| Small-Business | Small-Business |
| 8.9 | 9.0 |
| 9.1 | 9.1 |
| Lead Generation | Integrations |



### How do the pricing models of BoomTown and Follow Up Boss compare?

Reviewers rate BoomTown and Follow Up Boss at parity for value, with both products scoring equally on price satisfaction.

- **BoomTown:** In recent reviews, several reviewers mention BoomTown as expensive but valuable for lead generation and organization.
- **Follow Up Boss:** Reviewers describe Follow Up Boss as premium-priced but worth the investment for its features and integrations.
- **Switching reasons:** Recent reviewers cite switching from BoomTown to Follow Up Boss for better integrations and automation capabilities.



### What are the best alternatives to BoomTown and Follow Up Boss?

The top three alternatives to BoomTown and Follow Up Boss are BoldTrail, Lofty, and IXACT Contact Real Estate CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Expensive but valuable for lead generation | Lead Generation |
| [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5 (117 reviews) | Small-Business | Premium-priced, strong integrations | Integrations |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | Automation |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | — | Lead Management |
| [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) | 4.5/5 (268 reviews) | Small-Business | — | Contact Management |



### Which Real Estate CRM features should I prioritize when comparing BoomTown and Follow Up Boss?

Buyers comparing BoomTown and Follow Up Boss should prioritize lead generation, integrations, automation, contact management, and ease of use.

- **Lead Generation:** BoomTown (4 all-time mentions), Follow Up Boss (1 all-time mention).
- **Integrations:** BoomTown (no recent reviewer-cited integrations), Follow Up Boss (5 all-time mentions).
- **Automation:** BoomTown (2 all-time mentions), Follow Up Boss (3 all-time mentions).
- **Contact Management:** BoomTown (3 all-time mentions), Follow Up Boss (1 all-time mention).
- **Ease of Use:** BoomTown (7 all-time mentions, 9.1 score), Follow Up Boss (6 all-time mentions, 9.0 score).



### What are the pros and cons of BoomTown vs Follow Up Boss?

BoomTown's headline strength is lead generation, while Follow Up Boss stands out for integrations and automation.

- **BoomTown strengths:** Lead Generation (4 all-time mentions), Ease of Use (7 all-time mentions), Contact Management (3 all-time mentions), Automation (2 all-time mentions), Organization (2 all-time mentions).
- **BoomTown trade-offs:** Update Issues (3 all-time mentions), Email Issues (2 all-time mentions), Poor Lead Quality (2 all-time mentions), Attachment Issues (temporal-qualitative).
- **Follow Up Boss strengths:** Integrations (5 all-time mentions), Automation (3 all-time mentions), Customer Support (5 all-time mentions), Easy Setup (3 all-time mentions), Drip Campaigns (2 all-time mentions), Text Messaging (2 all-time mentions).
- **Follow Up Boss trade-offs:** Learning Difficulty (temporal-qualitative).



### Is BoomTown or Follow Up Boss better for small businesses?

Both BoomTown and Follow Up Boss are primarily used by small businesses, but Follow Up Boss receives stronger small-business sentiment for ease of setup and integrations.

- **BoomTown:** Largest segment is Small-Business; reviewers highlight ease of use and lead generation but note higher cost and update issues.
- **Follow Up Boss:** Largest segment is Small-Business; reviewers consistently praise easy setup, integrations, and automation as valuable for small teams.



### Which Real Estate CRM platform has better integrations?

Follow Up Boss is favored by reviewers for integrations, with more frequent and recent mentions than BoomTown.

- **BoomTown:** Reviewers mention a lack of integration options and express a desire for improved integrations.
- **Follow Up Boss:** Integrations with Zapier (3 all-time mentions), BoldTrail, and Zillow are cited, with 5 all-time mentions for integrations overall.



### How do BoomTown and Follow Up Boss compare on customer support?

BoomTown and Follow Up Boss are rated at parity for Quality of Support, both scoring 9.1, with reviewers citing strong support experiences for each.

- **BoomTown:** Reviewers mention helpful customer support and a supportive network, though some note issues with contract management and responsiveness during outages.
- **Follow Up Boss:** Reviewers consistently praise responsive and knowledgeable support, onboarding assistance, and ongoing check-ins, with 5 all-time mentions for customer support.



### Which is easier to implement, BoomTown or Follow Up Boss?

BoomTown and Follow Up Boss are rated at parity for Ease of Setup, both scoring 8.9 or higher, with reviewers describing straightforward implementation for each.

- **BoomTown:** Reviewers describe setup as easy to moderate, with scores of 6-7 out of 7 in recent reviews and positive feedback on onboarding resources.
- **Follow Up Boss:** Reviewers consistently rate setup as easy, with multiple 7 out of 7 scores and praise for onboarding support and training.



### Which product has better Transaction Management?

BoomTown and Follow Up Boss both support transaction management, but reviewers cite BoomTown more frequently for transaction-related features.

- **BoomTown:** Reviewers mention transaction management in recent reviews, with positive feedback on tracking customer activity, setting to-do tasks, and guiding users through transactions.
- **Follow Up Boss:** Reviewers note that transaction management is not built-in and often requires additional tools or integrations, though some mention using it to track deal progress and communications.



| | BoomTown | Follow Up Boss | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 588 | 118 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (80.2% of reviews) | 
| **Entry Level Price** | Contact us to learn more! | 49 Per User / Per Month | 

---
## Top Pros & Cons

### BoomTown

Pros:
- Ease of Use (7 reviews)
- Lead Generation (4 reviews)

Cons:
- Update Issues (3 reviews)
- Email Issues (2 reviews)

### Follow Up Boss

Pros:
- Ease of Use (6 reviews)
- Customer Support (5 reviews)

Cons:
- Learning Difficulty (1 reviews)
- Search Functionality (1 reviews)

---
## Ratings Comparison
| Rating | BoomTown | Follow Up Boss | 
|---|---|---|
  | **Meets Requirements** | 9.0 (404 reviews) | 9.0 (93 reviews) | 
  | **Ease of Use** | 9.1 (408 reviews) | 9.0 (96 reviews) | 
  | **Ease of Setup** | 8.9 (147 reviews) | 9.0 (52 reviews) | 
  | **Ease of Admin** | 9.2 (133 reviews) | 9.1 (49 reviews) | 
  | **Quality of Support** | 9.1 (380 reviews) | 9.1 (92 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (136 reviews) | 9.2 (48 reviews) | 
  | **Product Direction (% positive)** | 8.5 (370 reviews) | 9.0 (90 reviews) | 

---
## Pricing

### BoomTown

#### Entry-Level Pricing

Plan: GROW

Price: Contact us to learn more!

Description: A powerful system with more advanced tools like a "sharing library" of proven drip campaigns, automated lead matching by property attributes, and integrations with best-of-breed industry point solutions. Get 10 users on the system, add more when you need to, and set everyone up with the solution that's built to drive conversions, and keep your team connected, productive, and accountable. 


[Browse all 4 editions](https://www.g2.com/products/boomtown/pricing)

#### Free Trial

No

### Follow Up Boss

#### Entry-Level Pricing

Plan: Start

Price: 49 Per User / Per Month

Description: All the essentials to track and organize your leads and clients in one central spot

Key Features:
-  Two Way Email Sync
-  iPhone + Android App
- Automated Drip Emails

[Browse all 4 editions](https://www.g2.com/products/follow-up-boss/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.5/10 | 188 |
| **Follow Up Boss** | N/A | N/A |

#### Administrative

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **E-Signature Capabilities** | 7.9 (86 reviews) | Not enough data | 
| **Document Management** | 7.7 (81 reviews) | Not enough data | 
| **Contact Management** | 9.3 (160 reviews) | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Agent Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Operational

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Contract Management** | 7.8 (86 reviews) | Not enough data | 
| **Communication Tools** | 9.2 (167 reviews) | Not enough data | 
| **Transaction Management** | 7.7 (96 reviews) | Not enough data | 
| **Mobile App** | 8.6 (171 reviews) | Not enough data | 
| **Opportunity Tracking** | 9.2 (160 reviews) | Not enough data | 
| **Agent Monitoring** | 9.2 (138 reviews) | Not enough data | 
| **Property Management** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **For Real Estate Agencies** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.4/10 | 168 |
| **Follow Up Boss** | N/A | N/A |

#### Relationship Management

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Lead Generation** | 9.2 (153 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 9.2 (143 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Website Builder** | 8.6 (119 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 9.0 (74 reviews) | Not enough data | 
| **SEO Strategization** | 8.6 (60 reviews) | Not enough data | 
| **IDX Website** | 9.1 (121 reviews) ✓ Verified | Not enough data | 

#### Platform Branding

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Operability** | 8.4 (26 reviews) | Not enough data | 
| **Brand Management** | 8.4 (23 reviews) | Not enough data | 

#### Platform Content

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Social Media Management** | 7.4 (17 reviews) | Not enough data | 
| **Communication Management** | 8.4 (22 reviews) | Not enough data | 
| **Website Management** | 7.9 (21 reviews) | Not enough data | 
| **Campaign Building** | 7.9 (19 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Reporting** | 8.1 (22 reviews) | Not enough data | 

#### Platform Integrations

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Integration with Real Estate CRM** | 8.3 (21 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 7.8 (17 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 7.5 (19 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **BoomTown** | 8.7/10 | 308 |
| **Follow Up Boss** | 8.6/10 | 82 |

#### Client Management

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Lead Scoring** | 8.7 (212 reviews) | 9.0 (40 reviews) | 
| **Contact Management** | 9.1 (229 reviews) | 9.4 (44 reviews) | 
| **Lead Generation** | 8.8 (228 reviews) | 8.5 (42 reviews) | 

#### Task Management

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Marketing Automation** | 8.8 (212 reviews) | 8.9 (42 reviews) | 
| **Document Management** | 8.1 (131 reviews) | 8.6 (41 reviews) | 
| **Third-Party Integration** | 8.5 (164 reviews) | 8.9 (43 reviews) | 

#### Platform Features

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Contact & Account Management** | 9.0 (267 reviews) | 8.8 (77 reviews) | 
| **Opportunity & Pipeline Management** | 9.1 (265 reviews) | 8.8 (75 reviews) | 
| **Task / Activity Management** | 9.0 (278 reviews) | 8.8 (75 reviews) | 
| **Listing Management** | 8.2 (204 reviews) | 7.9 (62 reviews) | 
| **Email Marketing** | 9.0 (265 reviews) | 8.7 (72 reviews) | 
| **Transaction Management** | 8.2 (184 reviews) | 7.6 (65 reviews) | 
| **Lead Management** | 9.2 (286 reviews) | 9.2 (78 reviews) | 
| **CMA Management** | 8.5 (203 reviews) | 8.2 (59 reviews) | 
| **Forecasting & Reporting** | 8.4 (204 reviews) | 7.8 (63 reviews) | 
| **Dashboards** | 8.9 (270 reviews) | 8.7 (71 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 

#### Agentic AI - Real Estate CRM

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | BoomTown | Follow Up Boss | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Property Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **For Real Estate** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to BoomTown (2):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)



---
## Reviewer Demographics

### By Company Size

| Segment | BoomTown | Follow Up Boss | 
|---|---|---|
| **Small-Business** | 78.8% | 80.2% | 
| **Mid-Market** | 18.5% | 15.3% | 
| **Enterprise** | 2.7% | 4.5% | 

### By Industry

#### BoomTown

- **Real Estate:** 97.2%
- **Marketing and Advertising:** 0.5%
- **Commercial Real Estate:** 0.5%
- **Financial Services:** 0.4%
- **Telecommunications:** 0.2%
- **Public Relations and Communications:** 0.2%
- **Nanotechnology:** 0.2%
- **Media Production:** 0.2%
- **Information Technology and Services:** 0.2%
- **Human Resources:** 0.2%
- **Other:** 0.4%

#### Follow Up Boss

- **Real Estate:** 89.1%
- **Non-Profit Organization Management:** 1.8%
- **Marketing and Advertising:** 1.8%
- **Commercial Real Estate:** 1.8%
- **Consulting:** 0.9%
- **Wholesale:** 0.9%
- **Insurance:** 0.9%
- **Information Technology and Services:** 0.9%
- **Computer Software:** 0.9%
- **Airlines/Aviation:** 0.9%

---
## Alternatives

### Alternatives to BoomTown

- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (406 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)

### Alternatives to Follow Up Boss

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (406 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [ReferralMaker](https://www.g2.com/products/referralmaker/reviews) — 4.7/5 stars (35 reviews)
- [Realvolve](https://www.g2.com/products/realvolve/reviews) — 3.6/5 stars (19 reviews)

---
## Top Discussions

### BoomTown

No discussions available for this product.

### Follow Up Boss

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/boomtown-vs-follow-up-boss)