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Compare Boomi and Funnel 
Featured Products
At a Glance
Market Segments
Enterprise (46.7% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $400.00
Boomi
Star Rating
(465)4.4 out of 5
Market Segments
Enterprise (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BoomiFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansBoomi vs Funnel
When assessing the two solutions, reviewers found Boomi easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Boomi.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Boomi over Funnel.
Pricing
Entry-Level Pricing
Boomi
No pricing availableFunnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Boomi
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.5
285
8.8
140
Ease of Use
8.6
353
8.5
143
Ease of Setup
8.6
257
8.8
102
Ease of Admin
8.6
180
8.9
95
Quality of Support
8.4
274
9.1
137
Has the product been a good partner in doing business?
8.8
175
9.1
94
Product Direction (% positive)
9.0
267
8.7
141
Features by Category
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Functionality
8.2
35
Not enough data
8.8
36
Not enough data
8.6
36
Not enough data
8.8
35
Not enough data
8.8
36
Not enough data
9.0
36
Not enough data
8.0
36
Not enough data
8.0
37
Not enough data
Development
8.9
27
Not enough data
9.0
27
Not enough data
8.7
27
Not enough data
8.8
27
Not enough data
Collaboration
8.7
26
Not enough data
8.6
26
Not enough data
8.5
27
Not enough data
Functionality
8.9
17
|
Verified
Not enough data
8.9
17
|
Verified
Not enough data
Management
8.2
16
|
Verified
Not enough data
7.8
12
Not enough data
7.9
16
|
Verified
Not enough data
Integrations
8.4
17
|
Verified
Not enough data
7.5
16
|
Verified
Not enough data
Security
8.5
17
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Support
8.6
16
|
Verified
Not enough data
Development
8.7
130
Not enough data
8.8
24
|
Verified
Not enough data
8.9
24
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
9.5
22
Not enough data
8.9
21
Not enough data
Management
8.8
25
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.4
26
|
Verified
Not enough data
9.3
26
|
Verified
Not enough data
8.8
20
Not enough data
Security
8.2
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
Integration Options
8.8
23
|
Verified
Not enough data
9.1
24
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
Deployment
9.1
21
Not enough data
9.3
22
Not enough data
Management
8.7
19
Not enough data
8.6
20
Not enough data
8.8
19
Not enough data
9.0
18
Not enough data
Functionality
8.8
18
Not enough data
8.7
19
Not enough data
8.6
20
Not enough data
8.7
20
Not enough data
Security
8.8
20
Not enough data
8.6
20
Not enough data
Data
8.3
12
Not enough data
Development
9.0
12
Not enough data
8.6
12
Not enough data
Security
9.2
12
Not enough data
9.4
11
Not enough data
Management
8.0
11
Not enough data
8.2
11
Not enough data
8.9
11
Not enough data
8.3
10
Not enough data
8.7
10
Not enough data
8.3
10
Not enough data
Application Integration
8.0
10
Not enough data
8.5
10
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Development - API Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - API Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Management - API Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autodesk Construction Cloud Integration PartnersHide 3 FeaturesShow 3 Features
Not enough data
Not enough data
Agentic AI - Autodesk Construction Cloud Integration Partners
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
API Construction
8.7
58
Not enough data
8.6
58
Not enough data
8.8
55
Not enough data
8.8
61
Not enough data
API Management
Feature Not Available
Not enough data
8.2
59
Not enough data
8.7
60
Not enough data
Feature Not Available
Not enough data
8.4
52
Not enough data
Data Integration
8.9
60
Not enough data
9.0
59
Not enough data
8.9
30
Not enough data
Categories
Categories
Shared Categories
Boomi and Funnel share no categories
Unique Categories
Reviews
Reviewers' Company Size
Boomi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.1%
Computer Software
14.2%
Retail
3.2%
Oil & Energy
2.9%
Telecommunications
2.7%
Other
57.9%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
What is Boomi used for?
1 Comment
SG
Boomi is a cloud-based integration platform as a service (iPaaS). Boomi is designed to facilitate the integration of various applications, data sources, and...Read more
What is Boomi Integration Platform as a Service (iPaaS) used for?
1 Comment
AS
Boomi Integration Platform as a Service (iPaaS) is used for connecting applications, data, and systems across cloud-based and on-premises environments. Its...Read more
Boomi has no more discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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