# Boomi Data Integration vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in its integration with Google Sheets, making it a favorite among users who appreciate the ability to easily pull and manipulate data without the hassle of logging into multiple platforms. This feature is particularly beneficial for those managing numerous KPIs across various clients.
- **Users say** that Boomi Data Integration stands out for its extensive range of connectors, allowing seamless integration with various marketing platforms. This capability has been highlighted as a significant advantage for companies looking to centralize their data reporting and streamline ETL processes.
- **According to verified reviews** , Supermetrics offers a straightforward user interface that simplifies the setup process. Users appreciate how intuitive it is to change data sources, which helps them focus on more critical aspects of their work rather than getting bogged down in technical details.
- **Reviewers mention** that Boomi Data Integration provides exceptional customer support, with many users praising the responsiveness and effectiveness of their customer success team. This level of support is crucial for businesses that rely on timely assistance to resolve integration challenges.
- **G2 reviewers highlight** that while Supermetrics has a strong presence in the small business segment, it may not meet the complex needs of larger organizations as effectively as Boomi Data Integration, which is favored by mid-market companies for its robust features and scalability.
- **Users report** that both platforms have their strengths in automation and reporting, but Boomi Data Integration's structured layout and advanced automation capabilities are often seen as more comprehensive, allowing for more sophisticated data management and analysis workflows.



| | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 121 | 823 | 
| **Largest Market Segment** | Mid-Market (41.2% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | $0.75 1 Credit | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Boomi Data Integration

Pros:
- Ease of Use (5 reviews)
- Customer Support (4 reviews)

Cons:
- Data Limitations (1 reviews)
- Information Deficiency (1 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Boomi Data Integration | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 9.3 (107 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 9.5 (109 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 9.2 (55 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 9.1 (43 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.4 (94 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (41 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.3 (104 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Boomi Data Integration

#### Entry-Level Pricing

Plan: Starter

Price: $0.75 1 Credit

Description: For small data and BI teams who need to build data pipelines and manage workflow orchestration.

Key Features:
- One Environment
- Two Users
- Unlimited Data Sources & Destinations

[Browse all 3 editions](https://www.g2.com/products/boomi-data-integration/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | 9.2/10 | 52 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 9.3 (50 reviews) | Not enough data | 
| **Data Structuring** | 9.5 (50 reviews) | Not enough data | 
| **Consolidation** | 9.2 (48 reviews) | Not enough data | 
| **Data Cleaning** | 8.8 (45 reviews) | Not enough data | 
| **Cloud Extraction** | 9.5 (48 reviews) | Not enough data | 
| **Visualization** | 8.7 (45 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Diverse Extraction Points** | 9.3 (50 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | 9.2/10 | 75 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Reporting** | 8.6 (67 reviews) | 8.6 (67 reviews) | 
| **Auditing** | 8.8 (59 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Extraction** | 9.6 (71 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 9.1 (69 reviews) | 8.2 (62 reviews) | 
| **Loading** | 9.5 (73 reviews) | 8.2 (61 reviews) | 
| **Automation** | 9.5 (72 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 9.3 (67 reviews) | Feature Not Available | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | 9.1/10 | 28 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Data Migration** | 9.4 (27 reviews) | Not enough data | 
| **Data Variety** | 9.0 (24 reviews) | Not enough data | 
| **Alerts and Logging** | 9.0 (24 reviews) | Not enough data | 
| **Data Replication** | 8.8 (21 reviews) | Not enough data | 

#### Management

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Backup and Recovery** | 9.0 (21 reviews) | Not enough data | 
| **Integration Variety** | 9.3 (23 reviews) | Not enough data | 
| **Access and Security** | 8.9 (22 reviews) | Not enough data | 
| **Real time Monitoring** | 8.8 (25 reviews) | Not enough data | 

#### Security

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Data Protection** | 9.4 (25 reviews) | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Management

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Solution Integration** | Not enough data | Not enough data | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 

#### Solution Provision

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **System Failover** | Not enough data | Not enough data | 
| **Pay by Usage** | Not enough data | Not enough data | 
| **Service Provision** | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | 9.0/10 | 8 |
| **Supermetrics** | N/A | N/A |

#### Data Management 

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Data Modeling** | 9.6 (8 reviews) | Not enough data | 
| **Auditing** | 8.8 (7 reviews) | Not enough data | 
| **Observability** | 9.2 (8 reviews) | Not enough data | 
| **Data mapping** | 9.0 (8 reviews) | Not enough data | 
| **Reporting** | 9.0 (8 reviews) | Not enough data | 

#### Functionality

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Debugging** | 8.1 (7 reviews) | Not enough data | 
| **Workflow Automations** | 9.3 (7 reviews) | Not enough data | 
| **Notifications** | 8.6 (6 reviews) | Not enough data | 
| **API Integrations** | 9.0 (8 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 9.2 (8 reviews) | Not enough data | 
| **Incremental data sync** | 9.2 (8 reviews) | Not enough data | 
| **Data audit** | 9.0 (7 reviews) | Not enough data | 

#### Security

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Security Compliance** | 9.0 (7 reviews) | Not enough data | 
| **Data Encryption** | 9.3 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Management

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Boomi Data Integration** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Boomi Data Integration (4):** [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [Data Replication Software](https://www.g2.com/categories/data-replication)

**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Boomi Data Integration | Supermetrics | 
|---|---|---|
| **Small-Business** | 36.1% | 55.5% | 
| **Mid-Market** | 41.2% | 35.1% | 
| **Enterprise** | 22.7% | 9.4% | 

### By Industry

#### Boomi Data Integration

- **Information Technology and Services:** 21.0%
- **Computer Software:** 12.6%
- **Marketing and Advertising:** 11.8%
- **Financial Services:** 10.9%
- **Consulting:** 5.0%
- **Leisure, Travel & Tourism:** 5.0%
- **Banking:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Broadcast Media:** 1.7%
- **Consumer Goods:** 1.7%
- **Other:** 25.2%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Boomi Data Integration

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (480 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (782 reviews)
- [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)

---
## Top Discussions

### Boomi Data Integration

- Title: [What is the use of Rivery?](https://www.g2.com/discussions/what-is-the-use-of-rivery) — 2 comments
  > **Top comment:** "The main uses are:

1. API connector - With more than 100 API's connections out of the box, it will save you a lot of time connecting to them by yourself...."
- Title: [How much does Rivery cost?](https://www.g2.com/discussions/how-much-does-rivery-cost) — 1 comment
  > **Top comment:** "Rivery's pricing is based on usage alone. All the details are listed here: https://rivery.io/pricing/ "
- Title: [What does Rivery do?](https://www.g2.com/discussions/what-does-rivery-do) — 1 comment
  > **Top comment:** "Rivery helps data engineers and data analysts to easily integrate all of their data in the cloud. This includes built in connectors for all data sources..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/boomi-data-integration-vs-supermetrics)