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Compare Boomi Data Integration and Supermetrics 
At a Glance
Market Segments
Mid-Market (41.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$0.75 1 Credit
Starting at €29.00 1 user Per Month
Boomi Data Integration
Star Rating
(120)4.7 out of 5
Market Segments
Mid-Market (41.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.75 1 Credit
Browse all 3 pricing plansSupermetrics
Star Rating
(815)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite among users who appreciate the ability to easily pull and manipulate data without the hassle of logging into multiple platforms. This feature is particularly beneficial for those managing numerous KPIs across various clients.
- Users say that Boomi Data Integration stands out for its extensive range of connectors, allowing seamless integration with various marketing platforms. This capability has been highlighted as a significant advantage for companies looking to centralize their data reporting and streamline ETL processes.
- According to verified reviews, Supermetrics offers a straightforward user interface that simplifies the setup process. Users appreciate how intuitive it is to change data sources, which helps them focus on more critical aspects of their work rather than getting bogged down in technical details.
- Reviewers mention that Boomi Data Integration provides exceptional customer support, with many users praising the responsiveness and effectiveness of their customer success team. This level of support is crucial for businesses that rely on timely assistance to resolve integration challenges.
- G2 reviewers highlight that while Supermetrics has a strong presence in the small business segment, it may not meet the complex needs of larger organizations as effectively as Boomi Data Integration, which is favored by mid-market companies for its robust features and scalability.
- Users report that both platforms have their strengths in automation and reporting, but Boomi Data Integration's structured layout and advanced automation capabilities are often seen as more comprehensive, allowing for more sophisticated data management and analysis workflows.
Pricing
Entry-Level Pricing
Boomi Data Integration
Starter
$0.75
1 Credit
For small data and BI teams who need to build data pipelines and manage workflow orchestration.
- One Environment
- Two Users
- Unlimited Data Sources & Destinations
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Boomi Data Integration
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.3
106
8.5
617
Ease of Use
9.5
108
8.2
625
Ease of Setup
9.2
54
8.2
412
Ease of Admin
9.1
43
8.0
378
Quality of Support
9.4
93
7.8
559
Has the product been a good partner in doing business?
9.6
41
8.2
373
Product Direction (% positive)
9.3
103
7.9
576
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
9.3
49
Not enough data
9.5
49
Not enough data
9.2
48
Not enough data
8.8
44
Not enough data
9.5
47
Not enough data
8.7
45
Not enough data
Diverse Extraction Points
9.3
49
Not enough data
Management
8.6
66
8.6
67
8.8
59
8.1
57
Functionality
9.6
71
8.7
58
9.0
68
8.2
62
9.5
72
8.2
61
9.5
72
8.5
64
9.3
67
Feature Not Available
Functionality
9.4
26
Not enough data
9.0
24
Not enough data
9.0
23
Not enough data
8.8
21
Not enough data
Management
9.0
21
Not enough data
9.3
23
Not enough data
8.9
22
Not enough data
8.8
25
Not enough data
Security
9.4
25
Not enough data
Agentic AI - Cloud Migration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Solution Provision
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
9.6
8
Not enough data
8.8
7
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
Functionality
8.1
7
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.0
7
Not enough data
Security
9.0
7
Not enough data
9.3
7
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
311
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
280
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
347
|
Verified
Not enough data
8.9
381
|
Verified
Not enough data
8.0
272
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.8
272
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Boomi Data Integration and Supermetrics are categorized as ETL Tools
Unique Categories
Boomi Data Integration is categorized as Reverse ETL, Data Extraction, Cloud Migration, and Data Replication
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Boomi Data Integration
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.2%
Computer Software
12.7%
Marketing and Advertising
11.9%
Financial Services
11.0%
Consulting
5.1%
Other
38.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Discussions
What is the use of Rivery?
2 Comments
ON
The main uses are:
1. API connector - With more than 100 API's connections out of the box, it will save you a lot of time connecting to them by yourself....Read more
What does Rivery do?
1 Comment
AP
Rivery helps data engineers and data analysts to easily integrate all of their data in the cloud. This includes built in connectors for all data sources...Read more
How much does Rivery cost?
1 Comment
AP
Rivery's pricing is based on usage alone. All the details are listed here: https://rivery.io/pricing/ Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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