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Compare Boomerang for Gmail and MassMailer 
Featured Products
At a Glance
Market Segments
Small-Business (61.2% of reviews)
Mid-Market (52.4% of reviews)
Entry-Level Pricing
Free Per Month
Starting at $219.00 1 users, email volume Per Month
Boomerang for Gmail
Star Rating
(419)4.6 out of 5
Market Segments
Small-Business (61.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 5 pricing plansMassMailer
Star Rating
(23)4.4 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $219.00 1 users, email volume Per Month
Browse all 3 pricing plansBoomerang for Gmail vs MassMailer
When assessing the two solutions, reviewers found Boomerang for Gmail easier to use, set up, and administer. Reviewers also preferred doing business with Boomerang for Gmail overall.
- Reviewers felt that MassMailer meets the needs of their business better than Boomerang for Gmail.
- When comparing quality of ongoing product support, reviewers felt that MassMailer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MassMailer over Boomerang for Gmail.
Pricing
Entry-Level Pricing
Boomerang for Gmail
Basic (our free plan)
Free
Per Month
Free Trial
- Message Credits - 10 per month
- Supported Accounts - Gmail/G Suite (Google Apps)
- Send Later
MassMailer
Basic
Starting at $219.00
1 users, email volume Per Month
Basic plan includes a dedicated IP address
- 10K, 25K email plans available
Free Trial
Boomerang for Gmail
Free Trial is available
MassMailer
Free Trial is available
Ratings
Meets Requirements
9.1
340
9.2
20
Ease of Use
9.1
344
8.9
20
Ease of Setup
9.1
59
7.4
18
Ease of Admin
9.1
54
8.5
16
Quality of Support
8.8
171
8.9
19
Has the product been a good partner in doing business?
9.3
48
9.1
16
Product Direction (% positive)
8.7
336
8.8
19
Features by Category
Email Marketing
Not enough data
8.8
10
Not enough data
8.9
9
Not enough data
9.7
11
Not enough data
9.2
10
Not enough data
9.8
11
Not enough data
8.8
11
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.1
8
Not enough data
8.6
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Notifications
8.9
92
Not enough data
Feature Not Available
Not enough data
9.0
90
Not enough data
Settings
Feature Not Available
Not enough data
8.9
93
Not enough data
8.9
90
Not enough data
Personalization
Feature Not Available
Not enough data
8.5
73
Not enough data
Integrations
8.7
76
Not enough data
7.5
52
Not enough data
Feature Not Available
Not enough data
7.2
52
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
44
Not enough data
6.5
43
Not enough data
6.2
43
Not enough data
6.1
43
Not enough data
6.0
43
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sorting & Filtering
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
Feature Not Available
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
Time Management
Feature Not Available
Not enough data
8.8
52
Not enough data
8.5
54
Not enough data
Generative AI
6.1
28
Not enough data
5.7
28
Not enough data
6.4
28
Not enough data
Agentic AI - Email Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Google Workspace Office Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Feature Not Available
9.5
7
8.2
110
9.5
7
Feature Not Available
9.4
8
Customizations
Feature Not Available
9.2
8
9.5
192
9.3
7
8.7
167
9.2
8
Feature Not Available
9.0
8
Feature Not Available
8.8
8
Generative AI
4.6
20
Feature Not Available
Features
9.1
53
Not enough data
9.0
40
Not enough data
Feature Not Available
Not enough data
9.2
49
Not enough data
Feature Not Available
Not enough data
9.4
47
Not enough data
Categories
Categories
Shared Categories
Boomerang for Gmail and MassMailer are categorized as Email Tracking
Unique Categories
Boomerang for Gmail is categorized as Appointment Reminder, Google Workspace Office Tools, Online Appointment Scheduling, and Email Management
MassMailer is categorized as Salesforce AppExchange Apps and Email Marketing
Reviews
Reviewers' Company Size
Boomerang for Gmail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MassMailer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.7%
Computer Software
7.8%
Education Management
6.3%
Information Technology and Services
5.1%
Non-Profit Organization Management
4.9%
Other
64.1%
Financial Services
19.0%
Internet
9.5%
Higher Education
9.5%
Telecommunications
4.8%
Staffing and Recruiting
4.8%
Other
52.4%
Alternatives
Discussions
Is it Possible to use in Other Mailing Platform
5 Comments
Official Response from Boomerang for Gmail
All of the features in Boomerang for Gmail are available in Boomerang for Outlook and there is both an iOS and Android app.Read more
How to automate different replies regarding the sender or type of answer?
1 Comment
GI
1. Open an existing thread. Or write and send a new email to someone, then open that new message in your Sent Mail folder.
2. Open a reply to the...Read more
What is Boomerang for Gmail used for?
1 Comment
AM
I love the features that let me schedule meetings directly from email. It cuts down on the back and forth so much! If you schedule a lot of interviews for...Read more
Can I get all the statistics(open click etc) in Massmailer
1 Comment
Official Response from MassMailer
Yes, if you are using massmailer wizard all the statistics are created in Mass Email wizard statistics tab. For campaign all statistics are shown in new...Read more
Unsubscribe in Massmailer
1 Comment
Official Response from MassMailer
MassMailer support unsubscribe. If a recipient click on unsubscribe button Email opt out field will get checked for that lead/contact in salesforce and...Read more
Server used to send emails
1 Comment
Official Response from MassMailer
All the mails are send from Sendgrid serversRead more
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