# Boomerang for Gmail vs GMass Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GMass excels in overall user satisfaction, reflected in its higher G2 Score compared to Boomerang for Gmail. Users appreciate GMass's ability to ensure emails land in the regular inbox rather than promotions or spam, which is crucial for effective outreach.
- **Users say** that Boomerang for Gmail offers unique features like the ability to return emails to the inbox if the recipient doesn't reply. This functionality is particularly valued by account managers who need to track email engagement effectively.
- **Reviewers mention** that GMass provides a comprehensive log of sent emails, including statuses like opened and clicked. This feature is highlighted as intuitive and essential for users looking to automate their outreach campaigns.
- **According to verified reviews** , both products are praised for their ease of use, but GMass slightly edges out with a more favorable user experience. Users find GMass's API flexibility particularly beneficial for creating custom campaigns, enhancing its usability for B2B businesses.
- **Users highlight** that Boomerang's calendar syncing feature is brilliant, allowing for easy scheduling of emails with customizable titles. This capability is a standout for users who need to manage their time effectively while ensuring their emails are sent at optimal times.
- **G2 reviewers note** that while Boomerang for Gmail has a solid reputation, it has fewer recent reviews compared to GMass, which may indicate a decline in user engagement or satisfaction. GMass's higher volume of recent feedback suggests it is currently more aligned with user needs and expectations.



| | Boomerang for Gmail | GMass | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 423 | 1,294 | 
| **Largest Market Segment** | Small-Business (61.6% of reviews) | Small-Business (86.2% of reviews) | 
| **Entry Level Price** | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Boomerang for Gmail

Pros:
- Easy Scheduling (3 reviews)
- Reminders (3 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Time-Consuming (2 reviews)

### GMass

Pros:
- Ease of Use (223 reviews)
- Email Tracking (106 reviews)

Cons:
- Email Management (57 reviews)
- Expensive (48 reviews)

---
## Ratings Comparison
| Rating | Boomerang for Gmail | GMass | 
|---|---|---|
  | **Meets Requirements** | 9.1 (342 reviews) | 9.5 (907 reviews) | 
  | **Ease of Use** | 9.1 (346 reviews) | 9.3 (936 reviews) | 
  | **Ease of Setup** | 9.1 (60 reviews) | 9.3 (447 reviews) | 
  | **Ease of Admin** | 9.1 (55 reviews) | 9.2 (272 reviews) | 
  | **Quality of Support** | 8.8 (173 reviews) | 9.2 (777 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (49 reviews) | 9.4 (256 reviews) | 
  | **Product Direction (% positive)** | 8.7 (338 reviews) | 9.2 (843 reviews) | 

---
## Pricing

### Boomerang for Gmail

#### Entry-Level Pricing

Plan: Basic (our free plan)

Price: Free Per Month

Description: Free Trial

Key Features:
- Message Credits - 10 per month
- Supported Accounts - Gmail/G Suite (Google Apps)
- Send Later	

[Browse all 5 editions](https://www.g2.com/products/boomerang-for-gmail/pricing)

#### Free Trial

Yes

### GMass

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Boomerang for Gmail** | 7.6/10 | 104 |
| **GMass** | N/A | N/A |

#### Notifications

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Confirmations & Reminders** | 8.9 (92 reviews) | Not enough data | 
| **Appointment Follow-Up** | Feature Not Available | Not enough data | 
| **Scheduling Notifications** | 9.0 (90 reviews) | Not enough data | 

#### Settings

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Time Zone Detection** | Feature Not Available | Not enough data | 
| **Availability Settings** | 8.9 (93 reviews) | Not enough data | 
| **Blocked Time Settings** | 8.9 (90 reviews) | Not enough data | 

#### Personalization

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Branding** | Feature Not Available | Not enough data | 
| **Links** | 8.5 (73 reviews) | Not enough data | 

#### Integrations

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Multi- Calendar Integration** | 8.7 (76 reviews) | Not enough data | 
| **Website Integration** | 7.5 (52 reviews) | Not enough data | 
| **Payment Acceptance** | Feature Not Available | Not enough data | 
| **Video Conferencing** | 7.2 (52 reviews) | Not enough data | 
| **Communication** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **AI Text Generation** | 6.3 (44 reviews) | Not enough data | 
| **AI Text Summarization** | 6.5 (43 reviews) | Not enough data | 
| **AI Text-to-Image** | 6.2 (43 reviews) | Not enough data | 
| **AI Text-to-Speech** | 6.1 (43 reviews) | Not enough data | 
| **AI Image-to-Text** | 6.0 (43 reviews) | Not enough data | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Email Management

| Product | Score | Reviews |
|---|---|---|
| **Boomerang for Gmail** | 7.5/10 | 67 |
| **GMass** | N/A | N/A |

#### Sorting & Filtering

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Attachment Search** | Feature Not Available | Not enough data | 
| **Tags** | Feature Not Available | Not enough data | 
| **AI Sorting** | Feature Not Available | Not enough data | 
| **Predefined Rules** | Feature Not Available | Not enough data | 

#### Integrations

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Microsoft Outlook Integration** | Feature Not Available | Not enough data | 
| **Gmail Integration** | 9.6 (64 reviews) | Not enough data | 
| **Apple Calendar Integration** | Feature Not Available | Not enough data | 

#### Time Management

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Unified Inbox** | Feature Not Available | Not enough data | 
| **Email Automation** | 8.8 (52 reviews) | Not enough data | 
| **Snooze** | 8.5 (54 reviews) | Not enough data | 

#### Generative AI

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **AI Text Generation** | 6.1 (28 reviews) | Not enough data | 
| **AI Text-to-Speech** | 5.7 (28 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (28 reviews) | Not enough data | 

#### Agentic AI - Email Management

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Google Workspace Office Tools

| Product | Score | Reviews |
|---|---|---|
| **Boomerang for Gmail** | N/A | N/A |
| **GMass** | N/A | N/A |

#### Agentic AI - Google Workspace Office Tools

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Boomerang for Gmail** | 7.8/10 | 205 |
| **GMass** | 8.4/10 | 428 |

#### Agentic AI - Email Tracking

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (35 reviews) | 
| **Multi-step Planning** | Not enough data | 8.2 (37 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (33 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (34 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (34 reviews) | 
| **Decision Making** | Not enough data | 8.3 (34 reviews) | 

#### Analytics

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Open Rates** | Feature Not Available | 8.8 (367 reviews) | 
| **Link Activity** | 8.2 (110 reviews) | 8.8 (341 reviews) | 
| **Attachment Activity** | Feature Not Available | 8.7 (300 reviews) | 

#### Customizations

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Email Platform Integration** | Feature Not Available | 9.1 (328 reviews) | 
| **Email Scheduling** | 9.5 (194 reviews) | 9.2 (350 reviews) | 
| **Notifications** | 8.8 (169 reviews) | 9.0 (329 reviews) | 
| **Email Categorization** | Feature Not Available | 8.9 (307 reviews) | 
| **Templates** | Feature Not Available | 8.6 (292 reviews) | 

#### Generative AI

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **AI Text Generation** | 4.6 (20 reviews) | 6.9 (72 reviews) | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **Boomerang for Gmail** | 9.2/10 | 58 |
| **GMass** | N/A | N/A |

#### Features

| Feature | Boomerang for Gmail | GMass | 
|---|---|---|
| **Standalone Booking** | 9.1 (53 reviews) | Not enough data | 
| **Integrated App** | 9.0 (40 reviews) | Not enough data | 
| **SMS** | Feature Not Available | Not enough data | 
| **Email** | 9.2 (49 reviews) | Not enough data | 
| **Voice** | Feature Not Available | Not enough data | 
| **Confirmation and Cancellation** | 9.4 (47 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Boomerang for Gmail (4):** [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder), [Google Workspace Office Tools ](https://www.g2.com/categories/google-workspace-office-tools), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Email Management Software](https://www.g2.com/categories/email-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Boomerang for Gmail | GMass | 
|---|---|---|
| **Small-Business** | 61.6% | 86.2% | 
| **Mid-Market** | 28.3% | 11.3% | 
| **Enterprise** | 10.1% | 2.5% | 

### By Industry

#### Boomerang for Gmail

- **Marketing and Advertising:** 11.7%
- **Computer Software:** 7.8%
- **Education Management:** 6.3%
- **Information Technology and Services:** 5.1%
- **Non-Profit Organization Management:** 4.9%
- **Higher Education:** 4.6%
- **Internet:** 3.2%
- **Public Relations and Communications:** 2.9%
- **Financial Services:** 2.9%
- **Management Consulting:** 2.7%
- **Other:** 48.1%

#### GMass

- **Marketing and Advertising:** 18.2%
- **Information Technology and Services:** 5.6%
- **Real Estate:** 4.3%
- **Computer Software:** 3.9%
- **Education Management:** 3.6%
- **Financial Services:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Music:** 2.7%
- **Staffing and Recruiting:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 50.2%

---
## Alternatives

### Alternatives to Boomerang for Gmail

- [Vendasta Yesware](https://www.g2.com/products/vendasta-yesware/reviews) — 4.4/5 stars (821 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Gmelius](https://www.g2.com/products/gmelius/reviews) — 4.4/5 stars (776 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [GReminders](https://www.g2.com/products/greminders/reviews) — 4.6/5 stars (655 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Cirrus Insight](https://www.g2.com/products/cirrus-insight/reviews) — 4.2/5 stars (1510 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [YouCanBookMe](https://www.g2.com/products/youcanbookme/reviews) — 4.7/5 stars (1934 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)

### Alternatives to GMass

- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Woodpecker.co](https://www.g2.com/products/woodpecker-co-woodpecker-co/reviews) — 4.5/5 stars (105 reviews)
- [Vendasta Yesware](https://www.g2.com/products/vendasta-yesware/reviews) — 4.4/5 stars (821 reviews)
- [Mailsuite](https://www.g2.com/products/mailsuite/reviews) — 4.6/5 stars (134 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4091 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)

---
## Top Discussions

### Boomerang for Gmail

- Title: [Is it Possible to use in Other Mailing Platform](https://www.g2.com/discussions/is-it-possible-to-use-in-other-mailing-platform) — 5 comments, 1 upvote
  > **Top comment:** "Boomerang is available on the desktop through the www. Android devices, iOS devices version 10 and up,  Hope that helps"
- Title: [What is Boomerang for Gmail used for?](https://www.g2.com/discussions/what-is-boomerang-for-gmail-used-for) — 1 comment
  > **Top comment:** "I love the features that let me schedule meetings directly from email. It cuts down on the back and forth so much! If you schedule a lot of interviews for..."
- Title: [How to automate different replies regarding the sender or type of answer?](https://www.g2.com/discussions/15597-how-to-automate-different-replies-regarding-the-sender-or-type-of-answer) — 1 comment, 1 upvote
  > **Top comment:** "1. Open an existing thread. Or write and send a new email to someone, then open that new message in your Sent Mail folder.

2. Open a reply to the..."

### GMass

- Title: [Is GMass a Google product?](https://www.g2.com/discussions/is-gmass-a-google-product) — 3 comments
  > **Top comment:** "yes"
- Title: [Is there a way to learn how to use GMass?](https://www.g2.com/discussions/33387-is-there-a-way-to-learn-how-to-use-gmass) — 2 comments, 1 upvote
  > **Top comment:** "Yes, the GMASS Blog is very useful"
- Title: [How do you use GMass?](https://www.g2.com/discussions/how-do-you-use-gmass) — 1 comment
  > **Top comment:** "Sell information products and membership through email "
- Title: [which gmass subscription should i buy?](https://www.g2.com/discussions/31404-which-gmass-subscription-should-i-buy) — 1 comment, 1 upvote
  > **Top comment:** "I started with the lowest level and upgrade if I need the added features."
- Title: [My reporting seems accurate but as soon as I send an email blast, I receive a slew of non-deliverables. Yet my reports show delivered, unsubscribed and my click throughs.  Any feedback on that?](https://www.g2.com/discussions/29624-my-reporting-seems-accurate-but-as-soon-as-i-send-an-email-blast-i-receive-a-slew-of-non-deliverables-yet-my-reports-show-delivered-unsubscribed-and-my-click-throughs-any-feedback-on-that) — 1 comment
  > **Top comment:** "Email that goes to gmail accounts can be tricky because gmail server first open emails before sending to individuals so even its not delivered it will show..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/boomerang-for-gmail-vs-gmass)