# Bombora Company Surge® vs Versium REACH Comparison | | Bombora Company Surge® | Versium REACH | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | | **Total Reviews** | 157 | 38 | | **Largest Market Segment** | Mid-Market (58.6% of reviews) | Small-Business (60.5% of reviews) | | **Entry Level Price** | No pricing available | Free Trial | --- ## Top Pros & Cons ### Bombora Company Surge® **Not enough data** ### Versium REACH Pros: - Accuracy (1 reviews) - Accurate Data (1 reviews) --- ## Ratings Comparison | Rating | Bombora Company Surge® | Versium REACH | |---|---|---| | **Meets Requirements** | 8.6 (102 reviews) | 9.5 (34 reviews) | | **Ease of Use** | 8.7 (102 reviews) | 9.5 (34 reviews) | | **Ease of Setup** | 8.7 (54 reviews) | 9.5 (17 reviews) | | **Ease of Admin** | 8.9 (53 reviews) | 9.6 (13 reviews) | | **Quality of Support** | 9.0 (97 reviews) | 9.6 (35 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 10.0 (13 reviews) | | **Product Direction (% positive)** | 9.0 (92 reviews) | 9.6 (32 reviews) | --- ## Pricing ### Bombora Company Surge® #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Versium REACH #### Entry-Level Pricing Plan: Free Trial Price: Free Trial Description: 5 Free Downloads Key Features: - Unlimited data visualizations - Access to both B2B and B2C data tools - Limited record downloads [Browse all 5 editions](https://www.g2.com/products/versium-reach/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | N/A | N/A | #### Reports | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Feature Not Available | | **Dashboards** | Not enough data | Not enough data | #### Self Service | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | N/A | N/A | #### Reports | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Feature Not Available | | **Dashboards** | Not enough data | Not enough data | #### Reports | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Share Reports** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | #### Generative AI | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | #### Visualization | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Feature Not Available | | **Dashboards** | Not enough data | Not enough data | | **Formats** | Not enough data | Not enough data | #### Data Updates | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | #### Collaboration | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Sharing** | Not enough data | Not enough data | | **Co-Editing** | Not enough data | Not enough data | | **Devices** | Not enough data | Feature Not Available | #### Data Updates | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | | **Email Reports** | Not enough data | Not enough data | ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.7/10 | 54 | | **Versium REACH** | N/A | N/A | #### Data Availability | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Contact Data Availability** | 6.9 (26 reviews) | Not enough data | | **Company Data Availability** | 8.1 (36 reviews) | Not enough data | | **Industry Research Availability** | Feature Not Available | Not enough data | | **Technographic Data Availability** | Not enough data | Not enough data | #### Data Accuracy | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Contact Data Accuracy** | 8.0 (23 reviews) | Not enough data | | **Company Data Accuracy** | 8.4 (36 reviews) | Not enough data | | **Technographic Data Accuracy** | Not enough data | Not enough data | #### Agentic AI - Sales Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Platform | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Internationalization** | 8.0 (14 reviews) | Not enough data | | **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.8 (25 reviews) | Not enough data | | **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Not enough data | | **APIs** | 8.3 (17 reviews) | Not enough data | #### Features | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Lead Builder** | 7.1 (20 reviews) | Not enough data | | **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | Not enough data | | **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | Not enough data | | **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | Not enough data | | **Search** | 8.0 (27 reviews) ✓ Verified | Not enough data | | **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | Not enough data | | **Connections** | 6.8 (14 reviews) ✓ Verified | Not enough data | | **Reporting** | 7.8 (31 reviews) ✓ Verified | Not enough data | | **Messaging** | 7.2 (12 reviews) ✓ Verified | Not enough data | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | 9.5/10 | 8 | #### Data Integration | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **1st-Party Data Integration** | Not enough data | 9.4 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 9.5 (7 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.2 (6 reviews) | | **Offline Data Integration** | Not enough data | 9.5 (7 reviews) | | **Mobile Data Integration** | Not enough data | Feature Not Available | | **Data Export Tools** | Not enough data | 9.8 (7 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Audience Segmentation** | Not enough data | 9.5 (7 reviews) | | **Recommendations** | Not enough data | Feature Not Available | | **Standard Dashboards** | Not enough data | 9.5 (7 reviews) | | **Custom Reports** | Not enough data | Feature Not Available | #### Platform | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Data Permissions** | Not enough data | 9.2 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.4 (6 reviews) | | **Performance and Reliability** | Not enough data | 9.8 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.2 (6 reviews) | | **Internationalization** | Not enough data | Feature Not Available | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | N/A | N/A | #### Lead Generation | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 8.1/10 | 62 | | **Versium REACH** | N/A | N/A | #### Data Availability | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Contact Data Availability** | 7.2 (37 reviews) | Not enough data | | **Account Data Availability** | 8.1 (45 reviews) | Not enough data | | **Offline Data** | 7.7 (13 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Integrations** | 8.4 (47 reviews) | Not enough data | | **Topic Customization** | 8.5 (24 reviews) | Not enough data | | **Natural Language Processing (NLP)** | 8.0 (15 reviews) | Not enough data | | **Alerts** | 8.7 (20 reviews) | Not enough data | | **Real-time Intent** | 8.1 (24 reviews) | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | 8.8/10 | 5 | #### Data collection | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | Feature Not Available | | **Data Sources** | Not enough data | 8.7 (5 reviews) | | **Custom Research Sources** | Not enough data | Feature Not Available | | **Lead Enrichment** | Not enough data | Not enough data | | **Advanced Data Collection** | Not enough data | Not enough data | #### Segment Trending | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Web** | Not enough data | Feature Not Available | | **Social** | Not enough data | Feature Not Available | | **Benchmarks** | Not enough data | Feature Not Available | | **Finance ** | Not enough data | Feature Not Available | #### Analysis | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Custom Dashboards** | Not enough data | Feature Not Available | | **Reports** | Not enough data | 9.0 (5 reviews) | | **Integrations** | Not enough data | Not enough data | #### Platform | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Search** | Not enough data | Not enough data | | **User, Role, And Access Management** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Feature Not Available | | **Alerts** | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | | **Compliance** | Not enough data | 8.7 (5 reviews) | #### Agentic AI - Market Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | N/A | N/A | | **Versium REACH** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.9/10 | 54 | | **Versium REACH** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Market Insights ** | 7.9 (43 reviews) | Feature Not Available | | **Account-level Insights ** | 8.3 (44 reviews) | Feature Not Available | | **Lead Analysis ** | 7.3 (40 reviews) | Feature Not Available | #### Lead Management | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Segmentation ** | 8.0 (40 reviews) | Not enough data | | **Predictive Scoring ** | 8.0 (37 reviews) | Not enough data | | **Account Identification ** | 8.5 (44 reviews) | Not enough data | #### Marketing Campaigns | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Omni-Channel Tracking ** | 7.6 (27 reviews) | Feature Not Available | | **Media Attribution ** | 7.6 (29 reviews) | Feature Not Available | | **Customization ** | Feature Not Available | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Technographic Data Availability** | Not enough data | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | Bombora Company Surge® | Versium REACH | |---|---|---| | **Technographic Data Accuracy** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Unique to Bombora Company Surge® (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to Versium REACH (4):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Bombora Company Surge® | Versium REACH | |---|---|---| | **Small-Business** | 22.1% | 60.5% | | **Mid-Market** | 58.6% | 36.8% | | **Enterprise** | 19.3% | 2.6% | ### By Industry #### Bombora Company Surge® - **Computer Software:** 33.1% - **Information Technology and Services:** 26.9% - **Marketing and Advertising:** 9.7% - **Telecommunications:** 4.8% - **Human Resources:** 2.8% - **Computer & Network Security:** 2.8% - **Financial Services:** 2.8% - **Logistics and Supply Chain:** 2.1% - **Translation and Localization:** 1.4% - **Banking:** 1.4% - **Other:** 12.4% #### Versium REACH - **Real Estate:** 29.7% - **Information Technology and Services:** 18.9% - **Marketing and Advertising:** 13.5% - **Computer Software:** 8.1% - **Hospitality:** 5.4% - **Higher Education:** 5.4% - **Financial Services:** 5.4% - **Consulting:** 2.7% - **Public Relations and Communications:** 2.7% - **Public Policy:** 2.7% - **Other:** 5.4% --- ## Alternatives ### Alternatives to Bombora Company Surge® - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1476 reviews) - [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (453 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (275 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews) - [HG Insights](https://www.g2.com/products/hg-insights/reviews) — 4.3/5 stars (429 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1046 reviews) ### Alternatives to Versium REACH - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) — 4.1/5 stars (782 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1476 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews) --- ## Top Discussions ### Bombora Company Surge® - Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..." ### Versium REACH - Title: [What is your cancellation policy?](https://www.g2.com/discussions/what-is-your-cancellation-policy) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "You may cancel your subscription at any time. Note that cancellation terms vary by agreement. Versium reserves the right to charge and collect an outstanding..." - Title: [Can I pay month-to-month?](https://www.g2.com/discussions/can-i-pay-month-to-month) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes! You can pay month-to-month. Speak to a sales rep for pricing." - Title: [What do I get with the free trial?](https://www.g2.com/discussions/what-do-i-get-with-the-free-trial) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "You can try out the Versium REACH Basic plan completely free for 14 days. During that time, you have full access to create as many audiences and see list..." - Title: [How are the audiences different from audiences I can build in Facebook and other platforms?](https://www.g2.com/discussions/how-are-the-audiences-different-from-audiences-i-can-build-in-facebook-and-other-platforms) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "- You own the audiences you create in Versium REACH, so you can use the same audience across many advertising platforms. Audiences created within platforms..." - Title: [How are the audiences different from purchased lists?](https://www.g2.com/discussions/how-are-the-audiences-different-from-purchased-lists) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Purchased lists tend to be broad and generally segmented, based on large, basic categories, so you may get a lot of names, but a low likelihood that those..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-versium-reach)