# Bombora Company Surge® vs Metadata.io Comparison

| | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 157 | 300 | 
| **Largest Market Segment** | Mid-Market (58.6% of reviews) | Mid-Market (67.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Bombora Company Surge®

**Not enough data**

### Metadata.io

Pros:
- Automation (12 reviews)
- Efficiency (12 reviews)

Cons:
- Campaign Management (3 reviews)
- Complexity (3 reviews)

---
## Ratings Comparison
| Rating | Bombora Company Surge® | Metadata.io | 
|---|---|---|
  | **Meets Requirements** | 8.6 (102 reviews) | 8.9 (213 reviews) | 
  | **Ease of Use** | 8.7 (102 reviews) | 8.6 (215 reviews) | 
  | **Ease of Setup** | 8.7 (54 reviews) | 8.5 (111 reviews) | 
  | **Ease of Admin** | 8.9 (53 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 9.0 (97 reviews) | 9.5 (214 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 9.4 (110 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 9.7 (196 reviews) | 

---
## Pricing

### Bombora Company Surge®

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Metadata.io

#### Entry-Level Pricing

Plan: Metadata Campaigns

Price: Contact Us

Description: From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.

At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.

The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.

Lead enrichment is included in some packages.

Key Features:
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents

[Learn more about Metadata.io](https://www.g2.com/products/metadata-io/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.7/10 | 54 |
| **Metadata.io** | N/A | N/A |

#### Data Availability

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 6.9 (26 reviews) | Not enough data | 
| **Company Data Availability** | 8.1 (36 reviews) | Not enough data | 
| **Industry Research Availability** | Feature Not Available | Not enough data | 
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Contact Data Accuracy** | 8.0 (23 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.4 (36 reviews) | Not enough data | 
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Internationalization** | 8.0 (14 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (25 reviews) | Not enough data | 
| **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Not enough data | 
| **APIs** | 8.3 (17 reviews) | Not enough data | 

#### Features

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Lead Builder** | 7.1 (20 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.0 (27 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | Not enough data | 
| **Connections** | 6.8 (14 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.2 (12 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | 8.5/10 | 27 |

#### Lead Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.8 (18 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (21 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (22 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | 9.1 (22 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (14 reviews) | 
| **Account Identification ** | Not enough data | 8.9 (19 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 9.4 (20 reviews) | 
| **Revenue Planning ** | Not enough data | 9.2 (16 reviews) | 
| **Media Attribution ** | Not enough data | 8.9 (19 reviews) | 
| **Opportunity Timeline ** | Not enough data | 9.3 (18 reviews) | 
| **Customization ** | Not enough data | 9.0 (20 reviews) | 

#### Campaign Execution

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.9 (13 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.9 (19 reviews) | 
| **Trending Accounts ** | Not enough data | 8.8 (16 reviews) | 
| **Email Campaigns ** | Not enough data | 6.0 (7 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Lead Generation

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 8.1/10 | 62 |
| **Metadata.io** | N/A | N/A |

#### Data Availability

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 7.2 (37 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (45 reviews) | Not enough data | 
| **Offline Data** | 7.7 (13 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Integrations** | 8.4 (47 reviews) | Not enough data | 
| **Topic Customization** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (15 reviews) | Not enough data | 
| **Alerts** | 8.7 (20 reviews) | Not enough data | 
| **Real-time Intent** | 8.1 (24 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | 9.0/10 | 35 |

#### Platform Basics

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Centralization** | Not enough data | 9.4 (30 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.9 (31 reviews) | 
| **Lead-to-Account Matching** | Not enough data | Feature Not Available | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Measurement** | Not enough data | 8.9 (31 reviews) | 
| **Revenue Analytics** | Not enough data | 9.0 (28 reviews) | 

#### Platform Additional Functionality 

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (33 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | 8.8/10 | 99 |

#### Platform Basics

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Retargeting** | Not enough data | 8.8 (72 reviews) | 

#### Platform Data

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.8 (95 reviews) | 
| **Attribution** | Not enough data | 8.6 (86 reviews) | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 9.1 (86 reviews) | 
| **Integrations** | Not enough data | 8.8 (90 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | 8.7/10 | 36 |

#### Lead Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.7 (33 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.9 (33 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.7 (32 reviews) ✓ Verified | 
| **Browser Extension** | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.9/10 | 54 |
| **Metadata.io** | 8.7/10 | 67 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Market Insights ** | 7.9 (43 reviews) | Feature Not Available | 
| **Account-level Insights ** | 8.3 (44 reviews) | 8.8 (54 reviews) | 
| **Lead Analysis ** | 7.3 (40 reviews) | 8.9 (57 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.0 (40 reviews) | 8.9 (59 reviews) | 
| **Predictive Scoring ** | 8.0 (37 reviews) | 8.4 (44 reviews) | 
| **Account Identification ** | 8.5 (44 reviews) | 8.7 (54 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (27 reviews) | 8.8 (53 reviews) | 
| **Media Attribution ** | 7.6 (29 reviews) | 9.0 (53 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 8.6 (48 reviews) | 
| **Customization ** | Feature Not Available | 8.6 (53 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | 8.8/10 | 60 |

#### Agentic AI - Account-Based Analytics

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.5 (38 reviews) | 
| **Account-level Insights ** | Not enough data | 8.9 (46 reviews) | 
| **Lead Analysis ** | Not enough data | 9.0 (45 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.8 (52 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.4 (37 reviews) | 
| **Account Identification ** | Not enough data | 8.7 (41 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 9.1 (44 reviews) | 
| **Revenue Planning ** | Not enough data | 8.9 (32 reviews) | 
| **Media Attribution ** | Not enough data | 9.2 (46 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.9 (39 reviews) | 
| **Customization ** | Not enough data | 8.6 (44 reviews) | 
| **Journey Analytics** | Not enough data | 9.0 (33 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Marketing Distribution

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to Bombora Company Surge® (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Metadata.io (5):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Bombora Company Surge® | Metadata.io | 
|---|---|---|
| **Small-Business** | 22.1% | 18.8% | 
| **Mid-Market** | 58.6% | 67.1% | 
| **Enterprise** | 19.3% | 14.0% | 

### By Industry

#### Bombora Company Surge®

- **Computer Software:** 33.1%
- **Information Technology and Services:** 26.9%
- **Marketing and Advertising:** 9.7%
- **Telecommunications:** 4.8%
- **Human Resources:** 2.8%
- **Computer & Network Security:** 2.8%
- **Financial Services:** 2.8%
- **Logistics and Supply Chain:** 2.1%
- **Translation and Localization:** 1.4%
- **Banking:** 1.4%
- **Other:** 12.4%

#### Metadata.io

- **Computer Software:** 45.0%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 13.7%
- **Financial Services:** 3.4%
- **Computer & Network Security:** 3.1%
- **Telecommunications:** 2.7%
- **Logistics and Supply Chain:** 1.7%
- **E-Learning:** 1.7%
- **Staffing and Recruiting:** 1.4%
- **Management Consulting:** 1.0%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to Bombora Company Surge®

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### Alternatives to Metadata.io

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- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews)
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---
## Top Discussions

### Bombora Company Surge®

- Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment
  > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..."

### Metadata.io

- Title: [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) — 2 comments, 2 upvotes
  > **Top comment:** "Comment deleted by user."
- Title: [How does Metadata adjust paid campaigns based on B2B buyer journey stage?](https://www.g2.com/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata reads CRM stage data and dynamically adjusts which campaigns and creative reach which accounts based on where they are in the buyer journey,..."
- Title: [How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta?](https://www.g2.com/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata coordinates paid campaigns across LinkedIn, Google, Meta, and programmatic by managing audience targeting, budget allocation, creative testing,..."
- Title: [How does Metadata enable multi-channel paid media execution for B2B teams?](https://www.g2.com/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata enables practical multi-channel paid media execution by managing LinkedIn, Google, Meta, and programmatic from a single platform, eliminating the..."
- Title: [How does Metadata help marketing teams prove ROI to finance and the CFO?](https://www.g2.com/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata is built to translate marketing performance into the financial language that CFOs and finance teams require to evaluate marketing investment. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-metadata-io)