# Bombora Company Surge® vs LinkedIn Sales Navigator Comparison --- ## AI Generated Summary - **G2 reviewers report** that LinkedIn Sales Navigator excels in lead generation, with users highlighting its ability to find decision-makers and build targeted lead funnels through advanced filtering options. This feature is particularly praised for enhancing prospecting activities. - **Users say** Bombora Company Surge® provides valuable insights into customer journeys, making it a strong choice for those focused on intent data. Reviewers appreciate its wide range of topics and the accuracy derived from its publisher network, which aids in analyzing marketing data effectively. - **According to verified reviews** , LinkedIn Sales Navigator boasts a significantly higher overall satisfaction score, reflecting its strong market presence and user approval. Users frequently mention their satisfaction with the intuitive onboarding process, which facilitates quick implementation. - **Reviewers mention** that while Bombora Company Surge® has a solid offering in intent data, it faces challenges in user experience compared to LinkedIn Sales Navigator. Users have noted that the interface can be less intuitive, which may impact day-to-day usability. - **G2 reviewers highlight** the quality of support for Bombora Company Surge®, which is rated higher than LinkedIn Sales Navigator. Users appreciate the responsiveness and helpfulness of the support team, which can be crucial for resolving issues quickly. - **Users report** that LinkedIn Sales Navigator's integration capabilities are a strong point, allowing seamless connections with CRM and marketing automation tools. This integration is essential for users looking to streamline their sales processes and enhance productivity. | | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 157 | 2,210 | | **Largest Market Segment** | Mid-Market (58.6% of reviews) | Mid-Market (48.3% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | --- ## Top Pros & Cons ### Bombora Company Surge® **Not enough data** ### LinkedIn Sales Navigator Pros: - Lead Generation (110 reviews) - Ease of Use (96 reviews) Cons: - Expensive (53 reviews) - Missing Features (40 reviews) --- ## Ratings Comparison | Rating | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Meets Requirements** | 8.6 (102 reviews) | 8.7 (1812 reviews) | | **Ease of Use** | 8.7 (102 reviews) | 8.6 (1838 reviews) | | **Ease of Setup** | 8.7 (54 reviews) | 9.0 (540 reviews) | | **Ease of Admin** | 8.9 (53 reviews) | 8.7 (283 reviews) | | **Quality of Support** | 9.0 (97 reviews) | 8.1 (1477 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 8.2 (280 reviews) | | **Product Direction (% positive)** | 9.0 (92 reviews) | 7.9 (1758 reviews) | --- ## Pricing ### Bombora Company Surge® #### Entry-Level Pricing No pricing available #### Free Trial Yes ### LinkedIn Sales Navigator #### Entry-Level Pricing Plan: Core Price: Contact Us Key Features: - Advanced lead & company search - Alerts on your saved leads and accounts - Create Custom Lists [Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.7/10 | 54 | | **LinkedIn Sales Navigator** | 8.2/10 | 1534 | #### Additional Functionality | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Calendar Sync** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Conversation Intelligence** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Strategic Planning** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Data Cleansing** | Not enough data | Not enough data | | **Prospecting Tools** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | #### Data Availability | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Availability** | 6.9 (26 reviews) | 7.9 (1390 reviews) | | **Company Data Availability** | 8.1 (36 reviews) | 8.5 (1394 reviews) | | **Industry Research Availability** | Feature Not Available | 8.2 (1325 reviews) ✓ Verified | | **Technographic Data Availability** | Not enough data | 7.8 (161 reviews) | #### Data Accuracy | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Accuracy** | 8.0 (23 reviews) | 8.1 (1386 reviews) | | **Company Data Accuracy** | 8.4 (36 reviews) | 8.4 (1372 reviews) | | **Technographic Data Accuracy** | Not enough data | 7.8 (158 reviews) | #### Agentic AI - Sales Intelligence | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (64 reviews) | | **Cross-system Integration** | Not enough data | 7.9 (62 reviews) | | **Adaptive Learning** | Not enough data | 8.1 (62 reviews) | | **Natural Language Interaction** | Not enough data | 8.3 (61 reviews) | | **Proactive Assistance** | Not enough data | 7.9 (63 reviews) | | **Decision Making** | Not enough data | 8.2 (63 reviews) | | **AI/Machine Learning** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Calendar/Reminder System** | Not enough data | Not enough data | #### Platform | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Internationalization** | 8.0 (14 reviews) | 8.5 (401 reviews) | | **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | 8.5 (427 reviews) ✓ Verified | | **Performance and Reliability** | 8.8 (25 reviews) | 8.7 (464 reviews) | | **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | 7.8 (424 reviews) ✓ Verified | | **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | 8.1 (406 reviews) ✓ Verified | | **APIs** | 8.3 (17 reviews) | Feature Not Available | | **Deal Management** | Not enough data | Not enough data | | **Sales Pipeline Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Territory Management** | Not enough data | Not enough data | | **Sales Activity Management** | Not enough data | Not enough data | #### Features | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Lead Builder** | 7.1 (20 reviews) | 8.5 (1342 reviews) | | **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | 7.7 (1090 reviews) | | **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | 7.9 (451 reviews) | | **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | 8.2 (1286 reviews) ✓ Verified | | **Search** | 8.0 (27 reviews) ✓ Verified | 8.7 (1439 reviews) ✓ Verified | | **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | 8.5 (1337 reviews) ✓ Verified | | **Connections** | 6.8 (14 reviews) ✓ Verified | 8.9 (1373 reviews) ✓ Verified | | **Reporting** | 7.8 (31 reviews) ✓ Verified | 7.7 (1070 reviews) ✓ Verified | | **Messaging** | 7.2 (12 reviews) ✓ Verified | 8.2 (1354 reviews) ✓ Verified | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | | **Sales Automation** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 8.1/10 | 62 | | **LinkedIn Sales Navigator** | 8.4/10 | 127 | #### Data Availability | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Availability** | 7.2 (37 reviews) | 8.4 (123 reviews) | | **Account Data Availability** | 8.1 (45 reviews) | 8.7 (123 reviews) | | **Offline Data** | 7.7 (13 reviews) | 7.4 (113 reviews) | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Third-Party Integrations** | 8.4 (47 reviews) | 8.5 (124 reviews) | | **Topic Customization** | 8.5 (24 reviews) | 8.3 (119 reviews) | | **Natural Language Processing (NLP)** | 8.0 (15 reviews) | 8.3 (110 reviews) | | **Alerts** | 8.7 (20 reviews) | 8.6 (118 reviews) | | **Real-time Intent** | 8.1 (24 reviews) | 8.5 (118 reviews) | #### Additional Functionality | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Event Triggered Actions** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Lead Notifications** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Database Support** | Not enough data | Not enough data | | **Summary Reports** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **B2B Lead Generation** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Web Traffic Reporting** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Competitive Analysis** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Sales Management** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Built-In Database** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **Bombora Company Surge®** | 7.9/10 | 54 | | **LinkedIn Sales Navigator** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | #### Lead Intelligence | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Market Insights ** | 7.9 (43 reviews) | Not enough data | | **Account-level Insights ** | 8.3 (44 reviews) | Not enough data | | **Lead Analysis ** | 7.3 (40 reviews) | Not enough data | #### Lead Management | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Segmentation ** | 8.0 (40 reviews) | Not enough data | | **Predictive Scoring ** | 8.0 (37 reviews) | Not enough data | | **Account Identification ** | 8.5 (44 reviews) | Not enough data | #### Marketing Campaigns | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Omni-Channel Tracking ** | 7.6 (27 reviews) | Not enough data | | **Revenue Planning ** | Feature Not Available | Not enough data | | **Media Attribution ** | 7.6 (29 reviews) | Not enough data | | **Opportunity Timeline ** | Feature Not Available | Not enough data | | **Customization ** | Feature Not Available | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Technographic Data Availability** | Not enough data | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Technographic Data Accuracy** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to Bombora Company Surge® (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Bombora Company Surge® | LinkedIn Sales Navigator | |---|---|---| | **Small-Business** | 22.1% | 32.8% | | **Mid-Market** | 58.6% | 48.3% | | **Enterprise** | 19.3% | 19.0% | ### By Industry #### Bombora Company Surge® - **Computer Software:** 33.1% - **Information Technology and Services:** 26.9% - **Marketing and Advertising:** 9.7% - **Telecommunications:** 4.8% - **Human Resources:** 2.8% - **Computer & Network Security:** 2.8% - **Financial Services:** 2.8% - **Logistics and Supply Chain:** 2.1% - **Translation and Localization:** 1.4% - **Banking:** 1.4% - **Other:** 12.4% #### LinkedIn Sales Navigator - **Computer Software:** 26.3% - **Information Technology and Services:** 20.2% - **Marketing and Advertising:** 8.1% - **Internet:** 5.8% - **Financial Services:** 3.5% - **Staffing and Recruiting:** 2.4% - **Market Research:** 1.6% - **Telecommunications:** 1.5% - **Information Services:** 1.5% - **Computer & Network Security:** 1.4% - **Other:** 27.8% --- ## Alternatives ### Alternatives to Bombora Company Surge® - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews) - [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (453 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (275 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1355 reviews) - [HG Insights](https://www.g2.com/products/hg-insights/reviews) — 4.3/5 stars (429 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1048 reviews) ### Alternatives to LinkedIn Sales Navigator - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9702 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1665 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (358 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1375 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1355 reviews) --- ## Top Discussions ### Bombora Company Surge® - Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..." ### LinkedIn Sales Navigator - Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments > **Top comment:** "To target the right set of accounts and generate leads" - Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..." - Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote > **Top comment:** "when upgrading you get a full list..." - Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on..." - Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote > **Top comment:** "Mapping the right prospects and building meaningful connections !" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-linkedin-sales-navigator)