# Bombora Company Surge® vs HG Insights Comparison

| | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 157 | 429 | 
| **Largest Market Segment** | Mid-Market (58.6% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Bombora Company Surge®

**Not enough data**

### HG Insights

Pros:
- Ease of Use (3 reviews)
- Data Accuracy (2 reviews)

Cons:
- Expensive (2 reviews)
- Outdated Data (2 reviews)

---
## Ratings Comparison
| Rating | Bombora Company Surge® | HG Insights | 
|---|---|---|
  | **Meets Requirements** | 8.6 (102 reviews) | 8.2 (389 reviews) | 
  | **Ease of Use** | 8.7 (102 reviews) | 9.1 (393 reviews) | 
  | **Ease of Setup** | 8.7 (54 reviews) | 9.1 (114 reviews) | 
  | **Ease of Admin** | 8.9 (53 reviews) | 8.9 (94 reviews) | 
  | **Quality of Support** | 9.0 (97 reviews) | 8.6 (301 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 8.9 (91 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### Bombora Company Surge®

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### HG Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.7/10 | 54 |
| **HG Insights** | 8.0/10 | 330 |

#### Data Availability

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 6.9 (26 reviews) | Feature Not Available | 
| **Company Data Availability** | 8.1 (36 reviews) | 8.1 (297 reviews) | 
| **Industry Research Availability** | Feature Not Available | 8.2 (84 reviews) | 
| **Technographic Data Availability** | Not enough data | 8.2 (28 reviews) | 

#### Data Accuracy

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Contact Data Accuracy** | 8.0 (23 reviews) | Feature Not Available | 
| **Company Data Accuracy** | 8.4 (36 reviews) | 7.9 (304 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.7 (27 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Internationalization** | 8.0 (14 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | 8.1 (81 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (25 reviews) | 8.6 (100 reviews) | 
| **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | 7.9 (59 reviews) | 
| **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.3 (17 reviews) | 7.6 (65 reviews) | 

#### Features

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Lead Builder** | 7.1 (20 reviews) | Feature Not Available | 
| **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | 7.8 (191 reviews) | 
| **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | 7.8 (185 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | 8.1 (205 reviews) ✓ Verified | 
| **Search** | 8.0 (27 reviews) ✓ Verified | 8.3 (231 reviews) ✓ Verified | 
| **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | Feature Not Available | 
| **Connections** | 6.8 (14 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 7.8 (31 reviews) ✓ Verified | 7.8 (66 reviews) | 
| **Messaging** | 7.2 (12 reviews) ✓ Verified | Feature Not Available | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 8.1/10 | 62 |
| **HG Insights** | N/A | N/A |

#### Data Availability

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Contact Data Availability** | 7.2 (37 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (45 reviews) | Not enough data | 
| **Offline Data** | 7.7 (13 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Integrations** | 8.4 (47 reviews) | Not enough data | 
| **Topic Customization** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (15 reviews) | Not enough data | 
| **Alerts** | 8.7 (20 reviews) | Not enough data | 
| **Real-time Intent** | 8.1 (24 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.9/10 | 54 |
| **HG Insights** | 8.1/10 | 58 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Market Insights ** | 7.9 (43 reviews) | 8.6 (52 reviews) | 
| **Account-level Insights ** | 8.3 (44 reviews) | 9.0 (55 reviews) | 
| **Lead Analysis ** | 7.3 (40 reviews) | 7.8 (43 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Segmentation ** | 8.0 (40 reviews) | 8.3 (50 reviews) | 
| **Predictive Scoring ** | 8.0 (37 reviews) | 7.8 (45 reviews) | 
| **Account Identification ** | 8.5 (44 reviews) | 8.7 (51 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (27 reviews) | Feature Not Available | 
| **Revenue Planning ** | Feature Not Available | 7.9 (42 reviews) | 
| **Media Attribution ** | 7.6 (29 reviews) | Feature Not Available | 
| **Customization ** | Feature Not Available | 7.5 (37 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.8 (20 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.7 (20 reviews) | 

---
## Categories
**Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Bombora Company Surge® (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)



---
## Reviewer Demographics

### By Company Size

| Segment | Bombora Company Surge® | HG Insights | 
|---|---|---|
| **Small-Business** | 22.1% | 12.7% | 
| **Mid-Market** | 58.6% | 47.4% | 
| **Enterprise** | 19.3% | 39.9% | 

### By Industry

#### Bombora Company Surge®

- **Computer Software:** 33.1%
- **Information Technology and Services:** 26.9%
- **Marketing and Advertising:** 9.7%
- **Telecommunications:** 4.8%
- **Human Resources:** 2.8%
- **Computer & Network Security:** 2.8%
- **Financial Services:** 2.8%
- **Logistics and Supply Chain:** 2.1%
- **Translation and Localization:** 1.4%
- **Banking:** 1.4%
- **Other:** 12.4%

#### HG Insights

- **Computer Software:** 47.8%
- **Information Technology and Services:** 29.2%
- **Internet:** 3.8%
- **Telecommunications:** 3.3%
- **Marketing and Advertising:** 2.8%
- **Computer & Network Security:** 1.9%
- **Computer Networking:** 1.6%
- **Financial Services:** 1.4%
- **Staffing and Recruiting:** 0.9%
- **Human Resources:** 0.9%
- **Other:** 6.4%

---
## Alternatives

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---
## Top Discussions

### Bombora Company Surge®

- Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment
  > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..."

### HG Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-hg-insights)