# Bombora Company Surge® vs Foundry ABM Comparison

| | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 157 | 206 | 
| **Largest Market Segment** | Mid-Market (58.6% of reviews) | Mid-Market (65.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Bombora Company Surge®

**Not enough data**

### Foundry ABM

Pros:
- Ease of Use (3 reviews)
- Integrations (3 reviews)

Cons:
- Complex Features (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
  | **Meets Requirements** | 8.6 (102 reviews) | 8.3 (170 reviews) | 
  | **Ease of Use** | 8.7 (102 reviews) | 8.0 (169 reviews) | 
  | **Ease of Setup** | 8.7 (54 reviews) | 7.8 (98 reviews) | 
  | **Ease of Admin** | 8.9 (53 reviews) | 8.1 (89 reviews) | 
  | **Quality of Support** | 9.0 (97 reviews) | 8.9 (163 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 8.9 (90 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 8.5 (158 reviews) | 

---
## Pricing

### Bombora Company Surge®

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Foundry ABM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.7/10 | 54 |
| **Foundry ABM** | 7.3/10 | 29 |

#### Data Availability

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Contact Data Availability** | 6.9 (26 reviews) | 7.5 (18 reviews) | 
| **Company Data Availability** | 8.1 (36 reviews) | 7.7 (19 reviews) | 
| **Industry Research Availability** | Feature Not Available | 7.0 (19 reviews) | 
| **Technographic Data Availability** | Not enough data | 6.9 (6 reviews) | 

#### Data Accuracy

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Contact Data Accuracy** | 8.0 (23 reviews) | 6.6 (17 reviews) | 
| **Company Data Accuracy** | 8.4 (36 reviews) | 7.6 (17 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 6.9 (6 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Internationalization** | 8.0 (14 reviews) | 8.2 (11 reviews) | 
| **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.8 (25 reviews) | 7.8 (20 reviews) | 
| **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | 7.9 (21 reviews) | 
| **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.3 (17 reviews) | 7.9 (15 reviews) | 

#### Features

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Lead Builder** | 7.1 (20 reviews) | 7.1 (13 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | 8.2 (20 reviews) | 
| **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | 7.3 (10 reviews) | 
| **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | 7.1 (14 reviews) | 
| **Search** | 8.0 (27 reviews) ✓ Verified | 7.1 (12 reviews) | 
| **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | 7.1 (12 reviews) | 
| **Connections** | 6.8 (14 reviews) ✓ Verified | 6.5 (10 reviews) | 
| **Reporting** | 7.8 (31 reviews) ✓ Verified | 7.0 (21 reviews) | 
| **Messaging** | 7.2 (12 reviews) ✓ Verified | Feature Not Available | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | N/A | N/A |

#### Content Creation

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 8.4/10 | 54 |

#### Lead Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (43 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.6 (46 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (43 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (44 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.9 (38 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (47 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (14 reviews) | 
| **Revenue Planning ** | Not enough data | 8.0 (14 reviews) | 
| **Media Attribution ** | Not enough data | 8.2 (14 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.9 (13 reviews) | 
| **Customization ** | Not enough data | 8.6 (45 reviews) | 

#### Campaign Execution

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Website Personalization ** | Not enough data | 9.0 (45 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (47 reviews) | 
| **Trending Accounts ** | Not enough data | 8.6 (42 reviews) | 
| **Email Campaigns ** | Not enough data | 8.6 (16 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 8.1/10 | 62 |
| **Foundry ABM** | 7.1/10 | 22 |

#### Data Availability

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Contact Data Availability** | 7.2 (37 reviews) | 6.8 (19 reviews) | 
| **Account Data Availability** | 8.1 (45 reviews) | 7.7 (20 reviews) | 
| **Offline Data** | 7.7 (13 reviews) | 6.5 (8 reviews) | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Integrations** | 8.4 (47 reviews) | 7.4 (20 reviews) | 
| **Topic Customization** | 8.5 (24 reviews) | 7.2 (17 reviews) | 
| **Natural Language Processing (NLP)** | 8.0 (15 reviews) | 7.5 (8 reviews) | 
| **Alerts** | 8.7 (20 reviews) | 7.2 (17 reviews) | 
| **Real-time Intent** | 8.1 (24 reviews) | 7.9 (21 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 8.6/10 | 33 |

#### Platform Basics

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Centralization** | Not enough data | 8.6 (27 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.8 (30 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.8 (20 reviews) | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (27 reviews) | 
| **Revenue Analytics** | Not enough data | 8.3 (23 reviews) | 

#### Platform Additional Functionality 

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (31 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 8.8/10 | 26 |

#### Platform Basics

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Website Personalization** | Not enough data | 9.2 (22 reviews) | 
| **Content Creation and Distribution** | Not enough data | 9.1 (18 reviews) | 

#### Platform Reporting

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (21 reviews) | 
| **Dashboards** | Not enough data | 8.2 (23 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 7.9/10 | 52 |

#### Platform Basics

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Retargeting** | Not enough data | 8.4 (34 reviews) | 

#### Platform Data

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 7.9 (49 reviews) | 
| **Attribution** | Not enough data | 7.4 (48 reviews) | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Multivariate Testing** | Not enough data | 7.7 (33 reviews) | 
| **Integrations** | Not enough data | 8.0 (49 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 9.0/10 | 11 |

#### Content Creation

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Content Management** | Not enough data | 9.1 (9 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Optimization

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **ROI Reporting** | Not enough data | 8.8 (10 reviews) ✓ Verified | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.9/10 | 54 |
| **Foundry ABM** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Market Insights ** | 7.9 (43 reviews) | Not enough data | 
| **Account-level Insights ** | 8.3 (44 reviews) | Not enough data | 
| **Lead Analysis ** | 7.3 (40 reviews) | Not enough data | 

#### Lead Management

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Segmentation ** | 8.0 (40 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (37 reviews) | Not enough data | 
| **Account Identification ** | 8.5 (44 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (27 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 7.6 (29 reviews) | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | Feature Not Available | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | 8.0/10 | 59 |

#### Agentic AI - Account-Based Analytics

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (43 reviews) | 
| **Account-level Insights ** | Not enough data | 8.7 (52 reviews) | 
| **Lead Analysis ** | Not enough data | 8.2 (48 reviews) | 

#### Lead Management

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.2 (46 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.9 (43 reviews) | 
| **Account Identification ** | Not enough data | 8.1 (52 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.7 (36 reviews) | 
| **Revenue Planning ** | Not enough data | 7.9 (33 reviews) | 
| **Media Attribution ** | Not enough data | 8.1 (38 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.1 (38 reviews) | 
| **Customization ** | Not enough data | 7.9 (43 reviews) | 
| **Journey Analytics** | Not enough data | 7.8 (30 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Foundry ABM** | N/A | N/A |

#### Marketing Distribution

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Bombora Company Surge® (1):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)

**Unique to Foundry ABM (6):** [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Bombora Company Surge® | Foundry ABM | 
|---|---|---|
| **Small-Business** | 22.1% | 17.4% | 
| **Mid-Market** | 58.6% | 65.2% | 
| **Enterprise** | 19.3% | 17.4% | 

### By Industry

#### Bombora Company Surge®

- **Computer Software:** 33.1%
- **Information Technology and Services:** 26.9%
- **Marketing and Advertising:** 9.7%
- **Telecommunications:** 4.8%
- **Human Resources:** 2.8%
- **Computer & Network Security:** 2.8%
- **Financial Services:** 2.8%
- **Logistics and Supply Chain:** 2.1%
- **Translation and Localization:** 1.4%
- **Banking:** 1.4%
- **Other:** 12.4%

#### Foundry ABM

- **Computer Software:** 30.8%
- **Information Technology and Services:** 20.9%
- **Marketing and Advertising:** 8.0%
- **Accounting:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Financial Services:** 2.5%
- **Outsourcing/Offshoring:** 2.0%
- **Education Management:** 2.0%
- **Retail:** 1.5%
- **Other:** 24.9%

---
## Alternatives

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---
## Top Discussions

### Bombora Company Surge®

- Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment
  > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..."

### Foundry ABM

- Title: [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-foundry-abm)