# Bombora Company Surge® vs Klarity by DemandScience Comparison

| | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 157 | 172 | 
| **Largest Market Segment** | Mid-Market (58.6% of reviews) | Small-Business (57.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 


---
## Ratings Comparison
| Rating | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
  | **Meets Requirements** | 8.6 (102 reviews) | 8.4 (143 reviews) | 
  | **Ease of Use** | 8.7 (102 reviews) | 8.9 (144 reviews) | 
  | **Ease of Setup** | 8.7 (54 reviews) | 9.3 (69 reviews) | 
  | **Ease of Admin** | 8.9 (53 reviews) | 9.1 (68 reviews) | 
  | **Quality of Support** | 9.0 (97 reviews) | 8.9 (137 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (53 reviews) | 9.0 (69 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 7.8 (140 reviews) | 

---
## Pricing

### Bombora Company Surge®

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Klarity by DemandScience

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.7/10 | 54 |
| **Klarity by DemandScience** | 8.3/10 | 103 |

#### 

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

#### Data Availability

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Availability** | 6.9 (26 reviews) | 8.2 (91 reviews) | 
| **Company Data Availability** | 8.1 (36 reviews) | 8.0 (85 reviews) | 
| **Industry Research Availability** | Feature Not Available | 8.3 (16 reviews) | 
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Accuracy** | 8.0 (23 reviews) | 7.3 (91 reviews) | 
| **Company Data Accuracy** | 8.4 (36 reviews) | 7.5 (85 reviews) | 
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Calendar/Reminder System** | Not enough data | Not enough data | 

#### Platform

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Internationalization** | 8.0 (14 reviews) | 8.6 (25 reviews) | 
| **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | 9.0 (30 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (25 reviews) | 8.9 (34 reviews) | 
| **Reporting/Dashboards** | 7.0 (21 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Mobile User Support** | 6.3 (10 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.3 (17 reviews) | 8.9 (20 reviews) | 
| **Deal Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Territory Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 

#### Features

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Lead Builder** | 7.1 (20 reviews) | 8.3 (71 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.9 (36 reviews) | 7.7 (46 reviews) | 
| **Data Cleaning/Enrichment** | 7.1 (19 reviews) ✓ Verified | 8.3 (27 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.2 (28 reviews) ✓ Verified | 8.5 (77 reviews) ✓ Verified | 
| **Search** | 8.0 (27 reviews) ✓ Verified | 8.6 (84 reviews) ✓ Verified | 
| **News/People Alerts** | 7.1 (15 reviews) ✓ Verified | Feature Not Available | 
| **Connections** | 6.8 (14 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 7.8 (31 reviews) ✓ Verified | 8.3 (18 reviews) | 
| **Messaging** | 7.2 (12 reviews) ✓ Verified | Feature Not Available | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Klarity by DemandScience** | N/A | N/A |

#### Lead Generation

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 8.1/10 | 62 |
| **Klarity by DemandScience** | N/A | N/A |

#### Data Availability

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Contact Data Availability** | 7.2 (37 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (45 reviews) | Not enough data | 
| **Offline Data** | 7.7 (13 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Integrations** | 8.4 (47 reviews) | Not enough data | 
| **Topic Customization** | 8.5 (24 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (15 reviews) | Not enough data | 
| **Alerts** | 8.7 (20 reviews) | Not enough data | 
| **Real-time Intent** | 8.1 (24 reviews) | Not enough data | 

#### 

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **B2B Lead Generation** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Sales Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Built-In Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Klarity by DemandScience** | 8.6/10 | 16 |

#### Lead Intelligence

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Lead Validation** | Not enough data | Feature Not Available | 
| **Lead Enrichment** | Not enough data | 7.9 (13 reviews) | 
| **Lead Quality** | Not enough data | 8.5 (14 reviews) | 
| **Lead Analysis** | Not enough data | 8.6 (14 reviews) | 
| **Browser Extension** | Not enough data | 9.4 (8 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | N/A | N/A |
| **Klarity by DemandScience** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bombora Company Surge®** | 7.9/10 | 54 |
| **Klarity by DemandScience** | 8.4/10 | 83 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Market Insights ** | 7.9 (43 reviews) | Feature Not Available | 
| **Account-level Insights ** | 8.3 (44 reviews) | 8.3 (54 reviews) | 
| **Lead Analysis ** | 7.3 (40 reviews) | Feature Not Available | 

#### Lead Management

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Segmentation ** | 8.0 (40 reviews) | 8.6 (68 reviews) | 
| **Predictive Scoring ** | 8.0 (37 reviews) | Feature Not Available | 
| **Account Identification ** | 8.5 (44 reviews) | 8.4 (60 reviews) | 

#### Marketing Campaigns

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (27 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.6 (29 reviews) | Feature Not Available | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Bombora Company Surge® (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)

**Unique to Klarity by DemandScience (2):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining)


---
## Reviewer Demographics

### By Company Size

| Segment | Bombora Company Surge® | Klarity by DemandScience | 
|---|---|---|
| **Small-Business** | 22.1% | 57.0% | 
| **Mid-Market** | 58.6% | 35.8% | 
| **Enterprise** | 19.3% | 7.3% | 

### By Industry

#### Bombora Company Surge®

- **Computer Software:** 33.1%
- **Information Technology and Services:** 26.9%
- **Marketing and Advertising:** 9.7%
- **Telecommunications:** 4.8%
- **Human Resources:** 2.8%
- **Computer & Network Security:** 2.8%
- **Financial Services:** 2.8%
- **Logistics and Supply Chain:** 2.1%
- **Translation and Localization:** 1.4%
- **Banking:** 1.4%
- **Other:** 12.4%

#### Klarity by DemandScience

- **Marketing and Advertising:** 22.4%
- **Information Technology and Services:** 18.2%
- **Computer Software:** 15.2%
- **Internet:** 4.2%
- **Management Consulting:** 3.0%
- **Computer & Network Security:** 3.0%
- **Professional Training & Coaching:** 3.0%
- **Education Management:** 1.8%
- **Outsourcing/Offshoring:** 1.8%
- **Human Resources:** 1.8%
- **Other:** 25.5%

---
## Alternatives

### Alternatives to Bombora Company Surge®

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9103 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews)
- [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) — 4.3/5 stars (453 reviews)
- [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (275 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews)
- [HG Insights](https://www.g2.com/products/hg-insights/reviews) — 4.3/5 stars (429 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1047 reviews)

### Alternatives to Klarity by DemandScience

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9103 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9699 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1665 reviews)
- [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (357 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews)

---
## Top Discussions

### Bombora Company Surge®

- Title: [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) — 1 comment
  > **Top comment:** "Company surge is the integration or report that identifies companies that are currently surging based on the ICP and other filters you have set up to narrow..."

### Klarity by DemandScience

- Title: [Do I need a credit card to sign up?](https://www.g2.com/discussions/sign-up-618830a5-34b6-407c-ad67-f257b99a572e) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you need a credit card for all plans apart from the enterprise plan which can be paid via invoice."
- Title: [Can I pay for just one month rather than a monthly subscription?](https://www.g2.com/discussions/payment-plan) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "All Leadiro plans are monthly recurring plans. If you need Leadiro for just one month, simply sign up for a plan and cancel before your next billing date."
- Title: [Can I upgrade my plan at any time?](https://www.g2.com/discussions/upgrades-94e9e6e3-7bfc-4805-b0e7-ab53cb97df09) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Upgrading is easy! Just log into your account and message the support team in intercom and we will take care of the rest."
- Title: [Do unused contacts roll over to the next month?](https://www.g2.com/discussions/unused-quota) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, your unused contacts will continue to roll up each month, and will be available to use for as long as you subscribe to Leadiro."
- Title: [Am I locked into a 12 month contract?](https://www.g2.com/discussions/contract-5df4e869-4dd0-47a0-afa1-8a05f427a9c2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No, with all of our monthly plans you can cancel or upgrade at anytime."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bombora-company-surge-vs-demandscience-klarity-by-demandscience)