# Bold BI, Microsoft Power BI Embedded vs Looker Comparison

| | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 91 | 109 | 1,643 | 
| **Largest Market Segment** | Small-Business (52.3% of reviews) | Mid-Market (40.6% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | Free | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Bold BI

Pros:
- Customer Support (17 reviews)
- Ease of Use (16 reviews)

Cons:
- Bugs (8 reviews)
- Learning Curve (7 reviews)

### Microsoft Power BI Embedded

Pros:
- Ease of Use (2 reviews)
- Business Improvement (1 reviews)

Cons:
- Learning Curve (2 reviews)
- Learning Difficulty (2 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.4 (77 reviews) | 8.9 (85 reviews) | 8.7 (1128 reviews) | 
  | **Ease of Use** | 8.6 (80 reviews) | 8.2 (86 reviews) | 8.3 (1134 reviews) | 
  | **Ease of Setup** | 8.5 (67 reviews) | 8.0 (31 reviews) | 8.3 (610 reviews) | 
  | **Ease of Admin** | 8.7 (56 reviews) | 8.1 (25 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 9.0 (74 reviews) | 8.5 (76 reviews) | 8.6 (963 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (57 reviews) | 8.2 (25 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 8.9 (77 reviews) | 8.4 (85 reviews) | 8.7 (1056 reviews) | 

---
## Pricing

### Bold BI

#### Entry-Level Pricing

Plan: Bold BI Embedded Analytics Community License

Price: Free

Description: Bold BI offers a free Community License designed for individual developers and small teams, providing full access to core features without cost for as long as the Individuals or Companies meet the eligibility requirements.

Key Features:
- Unlimited clusters for one application
- Unlimited dashboards

[Browse all 3 editions](https://www.g2.com/products/bold-bi/pricing)

#### Free Trial

Yes

### Microsoft Power BI Embedded

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.4/10 | 61 |
| **Microsoft Power BI Embedded** | 8.8/10 | 68 |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 9.1 (68 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 9.4 (63 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.8 (59 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 9.3 (64 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.9 (63 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.8 (64 reviews) ✓ Verified | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.7 (62 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.4 (53 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (62 reviews) ✓ Verified | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.4 (40 reviews) | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.6 (53 reviews) ✓ Verified | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | 8.3 (43 reviews) ✓ Verified | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Building Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.8 (44 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.6 (47 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.4 (41 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.5 (42 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Microsoft Power BI Embedded** | N/A | N/A |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 9.1 (68 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 9.4 (63 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.8 (59 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 9.3 (64 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.1/10 | 63 |
| **Microsoft Power BI Embedded** | N/A | N/A |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 9.1 (68 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 9.4 (63 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.8 (59 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 9.3 (64 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Connectors** | 8.7 (29 reviews) ✓ Verified | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.5 (26 reviews) ✓ Verified | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Querying** | 8.3 (30 reviews) ✓ Verified | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.2 (30 reviews) ✓ Verified | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.1 (29 reviews) ✓ Verified | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **AI Text Generation** | 6.8 (19 reviews) | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | 6.7 (19 reviews) | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 9.3 (7 reviews) | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | 8.6 (7 reviews) | Not enough data | 7.7 (39 reviews) | 

#### Self Service 

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.9 (63 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.8 (64 reviews) ✓ Verified | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.7 (62 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.4 (53 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (62 reviews) ✓ Verified | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.3 (8 reviews) | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | 7.9 (8 reviews) | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | 7.9 (8 reviews) | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | 7.9 (7 reviews) | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.4 (40 reviews) | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.6 (53 reviews) ✓ Verified | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | 8.3 (43 reviews) ✓ Verified | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | 8.8 (7 reviews) | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | 8.6 (7 reviews) | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | 8.3 (7 reviews) | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Feature Not Available | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.1 (7 reviews) | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.6 (7 reviews) | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | 7.9 (7 reviews) | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.1 (7 reviews) | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Feature Not Available | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Feature Not Available | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Feature Not Available | Not enough data | 7.3 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | 8.3 (7 reviews) | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.8 (44 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.6 (47 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.4 (41 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.5 (42 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.4/10 | 61 |
| **Microsoft Power BI Embedded** | 8.7/10 | 68 |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 9.1 (68 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.4 (61 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 9.4 (63 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.8 (59 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 9.3 (64 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.9 (63 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.8 (64 reviews) ✓ Verified | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.7 (62 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.4 (53 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (62 reviews) ✓ Verified | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 

#### Building Reports

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.8 (44 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.6 (47 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.4 (41 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.5 (42 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Microsoft Power BI Embedded** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Microsoft Power BI Embedded** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Microsoft Power BI Embedded** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (241 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (228 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)

**Unique to Bold BI (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)


**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Bold BI | Microsoft Power BI Embedded | Looker | 
|---|---|---|---|
| **Small-Business** | 52.3% | 23.6% | 19.3% | 
| **Mid-Market** | 33.7% | 40.6% | 60.6% | 
| **Enterprise** | 14.0% | 35.8% | 20.1% | 

### By Industry

#### Bold BI

- **Computer Software:** 22.1%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 9.3%
- **Telecommunications:** 3.5%
- **Retail:** 3.5%
- **Hospital & Health Care:** 3.5%
- **Marketing and Advertising:** 3.5%
- **Real Estate:** 2.3%
- **Computer & Network Security:** 2.3%
- **Education Management:** 2.3%
- **Other:** 30.2%

#### Microsoft Power BI Embedded

- **Information Technology and Services:** 17.9%
- **Computer Software:** 6.6%
- **Education Management:** 5.7%
- **Hospital & Health Care:** 4.7%
- **Banking:** 3.8%
- **Marketing and Advertising:** 2.8%
- **Insurance:** 2.8%
- **Oil & Energy:** 2.8%
- **Higher Education:** 2.8%
- **Financial Services:** 2.8%
- **Other:** 47.2%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Bold BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1630 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) — 4.4/5 stars (422 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Microsoft Power BI Embedded

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) — 4.4/5 stars (422 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### Bold BI

No discussions available for this product.

### Microsoft Power BI Embedded

- Title: [What is the difference between Power BI and Power BI embedded?](https://www.g2.com/discussions/what-is-the-difference-between-power-bi-and-power-bi-embedded) — 1 comment
  > **Top comment:** "Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization...."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bold-bi-vs-microsoft-power-bi-embedded-vs-looker)