# Bold BI vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in providing an intuitive reports interface, making it easy for users to create both standard and self-service reports. Users appreciate the ability to use formulas based on existing data elements to generate new fields and values, enhancing their data visualization capabilities.
- **Users say** Bold BI offers a clean and simple interface that is easy to set up, making it accessible for both technical and non-technical users. Reviewers highlight its powerful dashboard designer, which allows for meaningful visualizations without a steep learning curve.
- **According to verified reviews** , Looker has a significantly higher overall satisfaction score, reflecting its strong market presence and user loyalty. Users have noted that it supports a wide range of analytics needs, including marketing funnel analytics and tech stack integration, which are crucial for mid-market businesses.
- **Reviewers mention** that while Bold BI is praised for its flexibility and affordability, it has fewer recent reviews, which may indicate a smaller user base or less frequent updates. This could impact the reliability of user experiences compared to Looker, which has a robust number of recent reviews.
- **G2 reviewers highlight** that Looker’s data governance and querying capabilities are well-regarded, with users noting its effectiveness in handling complex data sets. This is particularly beneficial for organizations that require detailed analytics and reporting.
- **Users report** that Bold BI's ability to connect to various data sources is a strong point, allowing for seamless integration across different platforms. However, some users feel that it may not match the depth of analytics features offered by Looker, particularly in areas like predictive analytics and advanced data modeling.



| | Bold BI | Looker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 91 | 1,644 | 
| **Largest Market Segment** | Small-Business (52.3% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Bold BI

Pros:
- Customer Support (17 reviews)
- Ease of Use (16 reviews)

Cons:
- Bugs (8 reviews)
- Learning Curve (7 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Bold BI | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.4 (77 reviews) | 8.7 (1129 reviews) | 
  | **Ease of Use** | 8.6 (80 reviews) | 8.3 (1135 reviews) | 
  | **Ease of Setup** | 8.5 (67 reviews) | 8.3 (611 reviews) | 
  | **Ease of Admin** | 8.7 (56 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 9.0 (74 reviews) | 8.6 (964 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (57 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 8.9 (77 reviews) | 8.7 (1057 reviews) | 

---
## Pricing

### Bold BI

#### Entry-Level Pricing

Plan: Bold BI Embedded Analytics Community License

Price: Free

Description: Bold BI offers a free Community License designed for individual developers and small teams, providing full access to core features without cost for as long as the Individuals or Companies meet the eligibility requirements.

Key Features:
- Unlimited clusters for one application
- Unlimited dashboards

[Browse all 3 editions](https://www.g2.com/products/bold-bi/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.4/10 | 61 |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Bold BI | Looker | 
|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.4 (40 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.6 (53 reviews) ✓ Verified | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | 8.3 (43 reviews) ✓ Verified | 8.0 (518 reviews) ✓ Verified | 

#### Building Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Bold BI | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Bold BI | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Bold BI | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | Not enough data | 8.7 (116 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Bold BI | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Bold BI | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Bold BI | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.1/10 | 63 |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Bold BI | Looker | 
|---|---|---|
| **Connectors** | 8.7 (29 reviews) ✓ Verified | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.5 (26 reviews) ✓ Verified | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Querying** | 8.3 (30 reviews) ✓ Verified | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.2 (30 reviews) ✓ Verified | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.1 (29 reviews) ✓ Verified | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Bold BI | Looker | 
|---|---|---|
| **AI Text Generation** | 6.8 (19 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | 6.7 (19 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | 7.2 (40 reviews) | 
| **Multi-step Planning** | Feature Not Available | 7.4 (39 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.3 (40 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 9.3 (7 reviews) | 7.3 (40 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.4 (39 reviews) | 
| **Decision Making** | 8.6 (7 reviews) | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Bold BI | Looker | 
|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | 8.3 (8 reviews) | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | 7.9 (8 reviews) | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | 7.9 (8 reviews) | 7.7 (35 reviews) | 
| **Data Source Connectivity** | 7.9 (7 reviews) | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Predictive Analytics** | 7.4 (40 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 8.6 (53 reviews) ✓ Verified | 8.4 (646 reviews) ✓ Verified | 
| **Big Data Services** | 8.3 (43 reviews) ✓ Verified | 8.0 (518 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | 8.8 (7 reviews) | 7.1 (56 reviews) | 
| **Concurrent User Support** | 8.6 (7 reviews) | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Modeling and Governance** | 8.3 (7 reviews) | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Feature Not Available | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.1 (7 reviews) | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.6 (7 reviews) | 7.1 (34 reviews) | 
| **Natural Language Queries** | 7.9 (7 reviews) | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.1 (7 reviews) | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Feature Not Available | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Bold BI | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Feature Not Available | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Feature Not Available | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | 8.3 (7 reviews) | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | 8.4/10 | 61 |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Reports Interface** | 8.4 (55 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (54 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.5 (56 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (53 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (57 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Bold BI | Looker | 
|---|---|---|
| **Calculated Fields** | 8.3 (55 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.3 (57 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (52 reviews) ✓ Verified | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.8 (29 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.8 (47 reviews) ✓ Verified | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.7 (24 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Transformation** | 8.0 (20 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.5 (20 reviews) | 8.3 (404 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.4 (39 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.4 (34 reviews) ✓ Verified | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Bold BI | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Bold BI | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Bold BI | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Bold BI | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Bold BI | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bold BI** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Bold BI | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Bold BI | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Bold BI | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (2):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)


**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Bold BI | Looker | 
|---|---|---|
| **Small-Business** | 52.3% | 19.3% | 
| **Mid-Market** | 33.7% | 60.6% | 
| **Enterprise** | 14.0% | 20.1% | 

### By Industry

#### Bold BI

- **Computer Software:** 22.1%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 9.3%
- **Telecommunications:** 3.5%
- **Retail:** 3.5%
- **Hospital & Health Care:** 3.5%
- **Marketing and Advertising:** 3.5%
- **Real Estate:** 2.3%
- **Computer & Network Security:** 2.3%
- **Education Management:** 2.3%
- **Other:** 30.2%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Bold BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1635 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (607 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) — 4.4/5 stars (422 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (275 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3658 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Bold BI

No discussions available for this product.

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bold-bi-vs-looker)