Compare Bold BI and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (52.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Bold BI
Star Rating
(91)4.4 out of 5
Market Segments
Small-Business (52.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a visually appealing user interface and overall design, making it easier for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real GA4 data, showcasing clear KPIs and engaging visualizations.
- Users say that Bold BI offers a clean and simple interface that is easy to set up, making it accessible for both technical and non-technical users. Reviewers appreciate its intuitive dashboard designer, which allows for the creation of powerful reports without extensive technical knowledge.
- According to verified reviews, Looker has a significant advantage in terms of overall user satisfaction, reflected in its higher G2 Score. Users frequently mention the flexibility and customization options available, which enhance their analytics experience across various integrations.
- Reviewers mention that Bold BI shines in its ability to connect to a wide range of data sources, making it a versatile choice for businesses with diverse data needs. Users have noted that this capability allows them to build meaningful visualizations effortlessly.
- G2 reviewers highlight that while Looker has a robust feature set, some users find it challenging to match their specific workflow needs, indicating potential configuration hurdles. In contrast, Bold BI users appreciate its straightforward setup process, which minimizes these challenges.
- Users report that both platforms provide strong support, but Bold BI stands out with higher ratings for quality of support. Reviewers have expressed satisfaction with the assistance they receive, which contributes to a smoother user experience overall.
Pricing
Entry-Level Pricing
Bold BI
Bold BI Cloud Edition
Contact Us
Run Bold BI in a fully managed cloud environment with no infrastructure to maintain. Deploy fast and adapt easily without IT effort.
- Minimal startup cost.
- Instant setup with no servers to manage.
- Automatic scaling as your usage grows.
Looker
No pricing availableFree Trial
Bold BI
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.4
77
8.7
1,106
Ease of Use
8.6
80
8.3
1,111
Ease of Setup
8.5
67
8.2
589
Ease of Admin
8.7
56
8.3
432
Quality of Support
9.0
74
8.6
944
Has the product been a good partner in doing business?
8.9
57
8.9
410
Product Direction (% positive)
8.9
77
8.7
1,037
Features by Category
Reports
8.4
55
|
Verified
8.6
666
|
Verified
7.9
54
|
Verified
8.2
618
|
Verified
8.5
56
|
Verified
8.2
662
|
Verified
8.2
53
|
Verified
8.3
530
|
Verified
8.8
57
|
Verified
8.7
666
|
Verified
Self Service
8.3
55
|
Verified
8.4
624
|
Verified
8.3
57
|
Verified
8.6
639
|
Verified
8.2
52
|
Verified
8.4
613
|
Verified
8.8
29
8.1
616
|
Verified
7.8
47
|
Verified
8.3
590
|
Verified
7.7
24
7.7
501
|
Verified
Advanced Analytics
7.4
40
7.6
430
|
Verified
8.6
53
|
Verified
8.4
633
|
Verified
8.3
43
|
Verified
8.0
514
|
Verified
Building Reports
8.0
20
8.3
386
|
Verified
7.5
20
8.4
399
|
Verified
8.4
39
|
Verified
8.1
356
|
Verified
8.4
34
|
Verified
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.4
55
|
Verified
8.6
666
|
Verified
7.9
54
|
Verified
8.2
618
|
Verified
8.5
56
|
Verified
8.2
662
|
Verified
8.2
53
|
Verified
8.3
530
|
Verified
8.8
57
|
Verified
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.4
55
|
Verified
8.6
666
|
Verified
7.9
54
|
Verified
8.2
618
|
Verified
8.5
56
|
Verified
8.2
662
|
Verified
8.2
53
|
Verified
8.3
530
|
Verified
8.8
57
|
Verified
8.7
666
|
Verified
Data Preparation
8.7
29
|
Verified
8.3
286
|
Verified
8.5
26
|
Verified
8.3
264
|
Verified
Data Modeling and Blending
8.3
30
|
Verified
8.5
312
|
Verified
8.2
30
|
Verified
8.7
330
|
Verified
8.1
29
|
Verified
8.3
312
|
Verified
Generative AI
6.8
19
7.1
89
6.7
19
7.1
87
Agentic AI - Analytics Platforms
7.6
7
7.3
41
Feature Not Available
7.4
40
Feature Not Available
7.4
40
Feature Not Available
7.1
40
9.3
7
7.4
41
Feature Not Available
7.5
40
8.6
7
7.7
39
Self Service
8.3
55
|
Verified
8.4
624
|
Verified
8.3
57
|
Verified
8.6
639
|
Verified
8.2
52
|
Verified
8.4
613
|
Verified
8.8
29
8.1
616
|
Verified
7.8
47
|
Verified
8.3
590
|
Verified
7.7
24
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
8.3
8
8.1
39
7.9
8
8.2
38
7.9
8
7.7
35
7.9
7
8.3
44
Advanced Analytics
7.4
40
7.6
430
|
Verified
8.6
53
|
Verified
8.4
633
|
Verified
8.3
43
|
Verified
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
8.8
7
7.7
46
8.6
7
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
8.3
7
8.2
41
Feature Not Available
7.2
35
8.1
7
7.4
36
Agentic AI Capabilities - Analytics Platforms
7.6
7
7.2
35
7.9
7
7.5
36
8.1
7
7.7
35
Feature Not Available
7.4
35
Personalized Intelligence - Analytics Platforms
Feature Not Available
7.6
35
Feature Not Available
7.3
36
8.3
7
7.6
35
Building Reports
8.0
20
8.3
386
|
Verified
7.5
20
8.4
399
|
Verified
8.4
39
|
Verified
8.1
356
|
Verified
8.4
34
|
Verified
8.1
329
|
Verified
Reports
8.4
55
|
Verified
8.6
666
|
Verified
7.9
54
|
Verified
8.2
618
|
Verified
8.5
56
|
Verified
8.2
662
|
Verified
8.2
53
|
Verified
8.3
530
|
Verified
8.8
57
|
Verified
8.7
666
|
Verified
Self Service
8.3
55
|
Verified
8.4
624
|
Verified
8.3
57
|
Verified
8.6
639
|
Verified
8.2
52
|
Verified
8.4
613
|
Verified
8.8
29
8.1
616
|
Verified
7.8
47
|
Verified
8.3
590
|
Verified
7.7
24
7.7
501
|
Verified
Building Reports
8.0
20
8.3
386
|
Verified
7.5
20
8.4
399
|
Verified
8.4
39
|
Verified
8.1
356
|
Verified
8.4
34
|
Verified
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Bold BI and Looker are categorized as Analytics Platforms and Embedded Business Intelligence
Unique Categories
Bold BI has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Bold BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.1%
Information Technology and Services
17.4%
Financial Services
9.3%
Telecommunications
3.5%
Retail
3.5%
Other
44.2%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
Bold BI has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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