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At a Glance
Market Segments
Mid-Market (39.8% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Board
Star Rating
(323)4.4 out of 5
Market Segments
Mid-Market (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BoardLooker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Board excels in user experience, with many praising its intuitive interface that simplifies dashboard creation without the need for extensive coding. Users appreciate the platform's ability to integrate data from multiple sources, which enhances reporting clarity.
- Users say Looker shines in its customizability and ease of creating interactive reports. Reviewers highlight its ability to generate visually appealing dashboards with various charts and graphs, making it a favorite for those needing to present data effectively to clients and management.
- According to verified reviews, Board's implementation process is noted for its speed, with users mentioning a pre-built marketplace solution that reduces the time spent on template creation. This feature is particularly beneficial for teams looking to deploy quickly.
- Reviewers mention that Looker offers a robust set of integrations and functionalities, which users find valuable for tracking key performance metrics. One user noted its effectiveness in monitoring sales performance and customer trends, making it a strong choice for e-commerce applications.
- G2 reviewers highlight that both products receive high marks for support quality, but Board stands out with a slightly higher score. Users appreciate the responsive assistance they receive, which enhances their overall experience with the platform.
- Users report that while Board has a slight edge in ease of use, Looker is not far behind. Reviewers note that both platforms facilitate data discovery and visualization, but Board's user-friendly design is often cited as a key factor in its favor.
Pricing
Entry-Level Pricing
Board
No pricing availableLooker
No pricing availableFree Trial
Board
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.8
276
8.7
1,086
Ease of Use
8.5
275
8.2
1,091
Ease of Setup
7.9
130
8.2
570
Ease of Admin
8.1
120
8.3
432
Quality of Support
8.6
269
8.6
924
Has the product been a good partner in doing business?
8.8
120
8.9
410
Product Direction (% positive)
9.3
272
8.8
1,018
Features by Category
Reports
8.7
211
|
Verified
8.6
658
|
Verified
8.4
203
|
Verified
8.2
615
|
Verified
8.6
211
|
Verified
8.2
654
|
Verified
8.4
199
|
Verified
8.3
527
|
Verified
8.7
208
|
Verified
8.7
657
|
Verified
Self Service
8.5
207
|
Verified
8.4
620
|
Verified
8.5
208
|
Verified
8.6
636
|
Verified
8.6
201
|
Verified
8.4
610
|
Verified
8.5
204
|
Verified
8.1
615
|
Verified
8.5
196
|
Verified
8.3
588
|
Verified
8.4
184
|
Verified
7.7
500
|
Verified
Advanced Analytics
8.5
168
7.6
429
|
Verified
8.7
197
|
Verified
8.4
629
|
Verified
8.5
173
|
Verified
8.0
510
|
Verified
Building Reports
8.2
94
|
Verified
8.3
385
|
Verified
8.6
97
|
Verified
8.3
394
|
Verified
8.1
77
|
Verified
8.0
354
|
Verified
8.2
70
|
Verified
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
211
|
Verified
8.6
658
|
Verified
8.4
203
|
Verified
8.2
615
|
Verified
8.6
211
|
Verified
8.2
654
|
Verified
8.4
199
|
Verified
8.3
527
|
Verified
8.7
208
|
Verified
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Reports
8.7
211
|
Verified
8.6
658
|
Verified
8.4
203
|
Verified
8.2
615
|
Verified
8.6
211
|
Verified
8.2
654
|
Verified
8.4
199
|
Verified
8.3
527
|
Verified
8.7
208
|
Verified
8.7
657
|
Verified
Data Preparation
8.6
60
|
Verified
8.4
282
|
Verified
8.3
56
|
Verified
8.3
260
|
Verified
Data Modeling and Blending
8.3
59
|
Verified
8.4
309
|
Verified
8.3
61
|
Verified
8.7
327
|
Verified
8.2
57
|
Verified
8.4
310
|
Verified
Generative AI
6.7
13
7.1
88
7.1
12
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
8.5
207
|
Verified
8.4
620
|
Verified
8.5
208
|
Verified
8.6
636
|
Verified
8.6
201
|
Verified
8.4
610
|
Verified
8.5
204
|
Verified
8.1
615
|
Verified
8.5
196
|
Verified
8.3
588
|
Verified
8.4
184
|
Verified
7.7
500
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
8.5
168
7.6
429
|
Verified
8.7
197
|
Verified
8.4
629
|
Verified
8.5
173
|
Verified
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
36
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
8.2
94
|
Verified
8.3
385
|
Verified
8.6
97
|
Verified
8.3
394
|
Verified
8.1
77
|
Verified
8.0
354
|
Verified
8.2
70
|
Verified
8.1
329
|
Verified
Reports
8.7
211
|
Verified
8.6
658
|
Verified
8.4
203
|
Verified
8.2
615
|
Verified
8.6
211
|
Verified
8.2
654
|
Verified
8.4
199
|
Verified
8.3
527
|
Verified
8.7
208
|
Verified
8.7
657
|
Verified
Self Service
8.5
207
|
Verified
8.4
620
|
Verified
8.5
208
|
Verified
8.6
636
|
Verified
8.6
201
|
Verified
8.4
610
|
Verified
8.5
204
|
Verified
8.1
615
|
Verified
8.5
196
|
Verified
8.3
588
|
Verified
8.4
184
|
Verified
7.7
500
|
Verified
Building Reports
8.2
94
|
Verified
8.3
385
|
Verified
8.6
97
|
Verified
8.3
394
|
Verified
8.1
77
|
Verified
8.0
354
|
Verified
8.2
70
|
Verified
8.1
329
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Merchandise
Not enough data
Not enough data
Reporting and Analytics
8.6
39
Not enough data
8.2
39
Not enough data
8.6
39
Not enough data
9.1
38
Not enough data
8.9
39
Not enough data
Assortment Planning and Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.7
9
Not enough data
Feature Not Available
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
Warehouse Management
8.9
9
Not enough data
9.3
9
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Collaborate
8.6
19
Not enough data
8.5
18
Not enough data
Logistics
7.9
17
Not enough data
8.5
17
Not enough data
8.6
18
Not enough data
Budget Creation
8.5
49
Not enough data
8.3
49
Not enough data
8.3
48
Not enough data
8.0
48
Not enough data
7.9
45
Not enough data
8.5
50
Not enough data
Budget Management
8.2
49
Not enough data
8.4
48
Not enough data
8.3
49
Not enough data
Forecasting
8.3
51
Not enough data
8.4
46
Not enough data
8.0
44
Not enough data
8.2
47
Not enough data
5.6
35
Not enough data
Analytics
8.1
48
Not enough data
8.0
47
Not enough data
7.8
45
Not enough data
Agentic AI - Budgeting and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reconciliation
8.2
25
Not enough data
8.3
25
Not enough data
7.5
26
Not enough data
Reporting
8.0
27
Not enough data
7.4
27
Not enough data
8.5
27
Not enough data
Closing Process
7.2
25
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
AI - Financial Close
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Financial Planning
8.7
52
|
Verified
Not enough data
8.6
57
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
Agentic AI - FP&A (Financial Planning & Analysis)
8.8
7
Not enough data
8.6
7
Not enough data
Financial Insight
8.7
138
|
Verified
Not enough data
8.6
136
|
Verified
Not enough data
8.7
138
|
Verified
Not enough data
Data
8.5
138
|
Verified
Not enough data
8.5
138
|
Verified
Not enough data
8.5
139
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
Status Communication
8.6
117
|
Verified
Not enough data
8.6
132
|
Verified
Not enough data
8.6
116
|
Verified
Not enough data
8.5
124
|
Verified
Not enough data
Visibility
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Network Management
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Performance Features - Sales Planning
8.3
13
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
8.3
13
Not enough data
9.3
14
Not enough data
8.5
13
Not enough data
8.8
14
Not enough data
Territory Management - Sales Planning
8.2
13
Not enough data
8.1
13
Not enough data
Quota & Capacity Management - Sales Planning
7.9
12
Not enough data
8.3
13
Not enough data
8.5
12
Not enough data
Agentic AI - Sales Planning
Not enough data
Not enough data
9.0
5
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
7.7
15
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Personalization
7.3
16
Not enough data
8.8
14
Not enough data
7.9
15
Not enough data
8.7
13
Not enough data
Administrative
8.2
16
Not enough data
8.2
15
Not enough data
7.4
14
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Statistical Tool
8.5
114
Not enough data
8.6
115
Not enough data
8.6
115
Not enough data
Data Analysis
8.9
119
Not enough data
8.7
121
Not enough data
Decision Making
8.7
119
Not enough data
8.7
122
Not enough data
8.8
123
Not enough data
8.7
118
Not enough data
Generative AI
6.1
6
Not enough data
6.7
6
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Board and Looker are categorized as Analytics Platforms
Unique Categories
Board is categorized as Supply Chain Visibility, Budgeting and Forecasting, FP&A (Financial Planning & Analysis), Financial Close, Predictive Analytics, Demand Planning, Sales & Ops Planning, Supply Chain Planning, Retail Analytics, Retail Assortment Planning, Retail Intelligence, Sales Performance Management, and Sales Planning
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Board
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
8.9%
Computer Software
7.6%
Retail
4.9%
Financial Services
4.3%
Chemicals
4.3%
Other
70.1%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.1%
Discussions
Board has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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