# BNTouch Mortgage CRM, Firepoint vs BoldTrail Comparison

| | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 3.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 67 | 14 | 1,538 | 
| **Largest Market Segment** | Small-Business (74.6% of reviews) | Small-Business (83.3% of reviews) | Small-Business (54.4% of reviews) | 
| **Entry Level Price** | $165.00 Per Month | $499/mo Up to 5 user seats | No pricing available | 

---
## Top Pros & Cons

### BNTouch Mortgage CRM

**Not enough data**

### Firepoint

**Not enough data**

### BoldTrail

Pros:
- Centralization (18 reviews)
- Features (15 reviews)

Cons:
- Difficult Usability (10 reviews)
- Learning Curve (9 reviews)

---
## Ratings Comparison
| Rating | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (57 reviews) | 7.0 (11 reviews) | 8.9 (1061 reviews) | 
  | **Ease of Use** | 8.4 (58 reviews) | 7.9 (11 reviews) | 8.2 (1080 reviews) | 
  | **Ease of Setup** | 8.6 (40 reviews) | 8.6 (7 reviews) | 7.7 (243 reviews) | 
  | **Ease of Admin** | 8.4 (15 reviews) | 8.8 (7 reviews) | 7.9 (184 reviews) | 
  | **Quality of Support** | 9.2 (55 reviews) | 8.8 (10 reviews) | 8.7 (1025 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (15 reviews) | 8.3 (7 reviews) | 8.1 (183 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 5.8 (11 reviews) | 8.8 (975 reviews) | 

---
## Pricing

### BNTouch Mortgage CRM

#### Entry-Level Pricing

Plan: Individual

Price: $165.00 Per Month

Description: Record Capacity: 2500 records*Up to 2,500 contacts can be uploaded, managed and marketed to from your CRM at any time.
 
Unlimited Emails & Campaigns
 
Unlimited Video Marketing
 
Text and Voice Marketing***
Lead Conversion Marketing Platform
 
Digital Loan Platform
 
Post-Funded Follow Up Platform
 
Refinance Opportunities and Birthday Alerts

Key Features:
- Record Capacity: 2500 records*Up to 2,500 contacts can be uploaded, managed and marketed to from your CRM at any time.   Unlimited Emails & Campaigns   Unlimited Video Marketing   Text and Voice Marketing*** Lead Conversion Marketing Platform   Digital Loan Platform   Post-Funded Follow Up Platform   Refinance Opportunities and Birthday Alerts

[Browse all 3 editions](https://www.g2.com/products/bntouch-mortgage-crm/pricing)

#### Free Trial

No

### Firepoint

#### Entry-Level Pricing

Plan: Teams

Price: $499/mo Up to 5 user seats

Description: The best new hire you'll make for $499/mo

Key Features:
-  COMMUNICATIONS SUITE (TEXTING, EMAILING, CALLING + RECORDING)
- IDX SITE WITH MLS INTEGRATION
- TEAM ACCOUNTABILITY AND REPORTING DASHBOARDS

[Learn more about Firepoint](https://www.g2.com/products/firepoint/reviews)

#### Free Trial

No

### BoldTrail

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | N/A | N/A |
| **Firepoint** | N/A | N/A |
| **BoldTrail** | 8.1/10 | 356 |

#### Administrative

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **E-Signature Capabilities** | Not enough data | Not enough data | 7.8 (190 reviews) | 
| **Document Management** | Not enough data | Not enough data | 7.6 (199 reviews) | 
| **Contact Management** | Not enough data | Not enough data | 9.0 (309 reviews) | 

#### Operational

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Contract Management** | Not enough data | Not enough data | 7.8 (195 reviews) | 
| **Communication Tools** | Not enough data | Not enough data | 8.7 (294 reviews) | 
| **Transaction Management** | Not enough data | Not enough data | 7.8 (196 reviews) | 
| **Mobile App** | Not enough data | Not enough data | 7.8 (300 reviews) | 
| **Opportunity Tracking** | Not enough data | Not enough data | 8.4 (249 reviews) | 
| **Agent Monitoring** | Not enough data | Not enough data | 8.2 (228 reviews) | 

### Mortgage CRM

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | 8.8/10 | 50 |
| **Firepoint** | N/A | N/A |
| **BoldTrail** | N/A | N/A |

#### Loan Services

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **LOS Integration - Mortage CRM** | 8.7 (44 reviews) | Not enough data | Not enough data | 
| **Alerts - Mortgage CRM** | 9.0 (45 reviews) | Not enough data | Not enough data | 
| **Lender Relationship - Mortgage CRM** | 8.6 (44 reviews) | Not enough data | Not enough data | 
| **Compliance - Mortgage CRM** | 9.0 (42 reviews) | Not enough data | Not enough data | 

#### Client Management

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Contact Management - Mortgage CRM** | 9.1 (47 reviews) | Not enough data | Not enough data | 
| **Real Estate CRM - Mortgage CRM** | 8.9 (39 reviews) | Not enough data | Not enough data | 
| **Email Marketing Automation - Mortgage CRM** | 8.9 (47 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Mortgage CRM

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Brokerage Management

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | N/A | N/A |
| **Firepoint** | N/A | N/A |
| **BoldTrail** | 7.1/10 | 79 |

#### Agent Effectiveness

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Market Intelligence** | Not enough data | Not enough data | 7.6 (67 reviews) | 
| **Pipeline Management** | Not enough data | Not enough data | 8.0 (70 reviews) | 
| **Real-Estate Specific RM** | Not enough data | Not enough data | 8.2 (62 reviews) | 

#### Operations

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Transaction Management** | Not enough data | Not enough data | 6.5 (55 reviews) | 
| **Financial Management** | Not enough data | Not enough data | 6.1 (50 reviews) | 
| **Real Estate Software Integration** | Not enough data | Not enough data | 7.9 (56 reviews) | 
| **Back Office Automation** | Not enough data | Not enough data | 7.1 (54 reviews) | 
| **Commissions Management** | Not enough data | Not enough data | 6.3 (47 reviews) | 
| **Compliance Checks** | Not enough data | Not enough data | 6.7 (47 reviews) | 

#### Agentic AI - Brokerage Management

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | N/A | N/A |
| **Firepoint** | N/A | N/A |
| **BoldTrail** | 8.1/10 | 466 |

#### Relationship Management

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Lead Generation** | Not enough data | Not enough data | 7.9 (400 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 8.2 (383 reviews) | 
| **CRM Integration** | Not enough data | Not enough data | 8.6 (389 reviews) | 

#### Presentation

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Website Builder** | Not enough data | Feature Not Available | 8.0 (375 reviews) | 
| **MLS Integration** | Not enough data | Not enough data | 8.6 (409 reviews) | 
| **SEO Strategization** | Not enough data | Not enough data | 7.9 (310 reviews) | 
| **IDX Website** | Not enough data | Not enough data | 8.6 (376 reviews) | 

#### Platform Branding

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Operability** | Not enough data | Not enough data | 8.1 (285 reviews) | 
| **Brand Management** | Not enough data | Not enough data | 8.1 (258 reviews) | 

#### Platform Content

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Social Media Management** | Not enough data | Not enough data | 7.7 (237 reviews) | 
| **Communication Management** | Not enough data | Not enough data | 8.3 (266 reviews) | 
| **Website Management** | Not enough data | Not enough data | 8.0 (257 reviews) | 
| **Campaign Building** | Not enough data | Not enough data | 8.3 (266 reviews) | 

#### Platform Additional Functionality

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.7 (232 reviews) | 

#### Platform Integrations

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | Not enough data | 8.2 (233 reviews) | 
| **Integration with Virtual Tour** | Not enough data | Not enough data | 7.4 (182 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | Not enough data | 7.9 (205 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | N/A | N/A |
| **Firepoint** | 7.9/10 | 12 |
| **BoldTrail** | 8.3/10 | 857 |

#### Client Management

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Feature Not Available | 8.0 (690 reviews) | 
| **Contact Management** | Not enough data | Not enough data | 8.7 (768 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 8.1 (740 reviews) | 

#### Task Management

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Marketing Automation** | Not enough data | Not enough data | 8.6 (716 reviews) | 
| **Document Management** | Not enough data | Feature Not Available | 7.6 (490 reviews) | 
| **Third-Party Integration** | Not enough data | Not enough data | 8.0 (518 reviews) | 

#### Platform Features

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Contact & Account Management** | Not enough data | 8.7 (10 reviews) | 8.7 (744 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | Feature Not Available | 8.6 (708 reviews) | 
| **Task / Activity Management** | Not enough data | 7.8 (10 reviews) | 8.6 (733 reviews) | 
| **Listing Management** | Not enough data | Feature Not Available | 8.1 (606 reviews) | 
| **Email Marketing** | Not enough data | 7.5 (10 reviews) | 8.5 (744 reviews) | 
| **Transaction Management** | Not enough data | 7.1 (8 reviews) | 7.7 (493 reviews) | 
| **Lead Management** | Not enough data | 9.2 (10 reviews) | 8.8 (759 reviews) | 
| **CMA Management** | Not enough data | Feature Not Available | 8.2 (635 reviews) | 
| **Forecasting & Reporting** | Not enough data | 7.5 (8 reviews) | 7.7 (501 reviews) | 
| **Dashboards** | Not enough data | 7.7 (10 reviews) | 8.7 (767 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mortgage Point of Sale (POS)

| Product | Score | Reviews |
|---|---|---|
| **BNTouch Mortgage CRM** | 7.1/10 | 6 |
| **Firepoint** | N/A | N/A |
| **BoldTrail** | N/A | N/A |

#### Borrower Tools

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Borrower Portal** | 5.6 (6 reviews) | Not enough data | Not enough data | 
| **Comparison** | 6.9 (6 reviews) | Not enough data | Not enough data | 

#### Lender Tools

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Loan Pipeline** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Credit Pull** | 5.3 (5 reviews) | Not enough data | Not enough data | 
| **Workflows** | 7.2 (6 reviews) | Not enough data | Not enough data | 
| **Mobility** | 7.2 (6 reviews) | Not enough data | Not enough data | 

#### Core Functionality

| Feature | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Integrations** | 6.7 (6 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Document Management** | 7.5 (6 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to BNTouch Mortgage CRM (2):** [Mortgage CRM Software](https://www.g2.com/categories/mortgage-crm), [Mortgage Point of Sale (POS) Software](https://www.g2.com/categories/mortgage-point-of-sale-pos)

**Unique to Firepoint (3):** [Mortgage CRM Software](https://www.g2.com/categories/mortgage-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to BoldTrail (4):** [Brokerage Management Software](https://www.g2.com/categories/brokerage-management), [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | BNTouch Mortgage CRM | Firepoint | BoldTrail | 
|---|---|---|---|
| **Small-Business** | 74.6% | 83.3% | 54.4% | 
| **Mid-Market** | 16.4% | 8.3% | 20.9% | 
| **Enterprise** | 9.0% | 8.3% | 24.7% | 

### By Industry

#### BNTouch Mortgage CRM

- **Financial Services:** 49.2%
- **Real Estate:** 30.8%
- **Banking:** 12.3%
- **Wholesale:** 3.1%
- **Consumer Services:** 3.1%
- **Accounting:** 1.5%

#### Firepoint

- **Real Estate:** 83.3%
- **Management Consulting:** 8.3%
- **Construction:** 8.3%

#### BoldTrail

- **Real Estate:** 97.6%
- **Commercial Real Estate:** 0.9%
- **Accounting:** 0.4%
- **Marketing and Advertising:** 0.2%
- **Financial Services:** 0.2%
- **Retail:** 0.1%
- **Online Media:** 0.1%
- **Information Technology and Services:** 0.1%
- **Hospital & Health Care:** 0.1%
- **Government Administration:** 0.1%
- **Other:** 0.2%

---
## Alternatives

### Alternatives to BNTouch Mortgage CRM

- [Shape Mortgage Software](https://www.g2.com/products/shape-mortgage-software/reviews) — 4.9/5 stars (98 reviews)
- [Jungo: The Mortgage App](https://www.g2.com/products/jungo-the-mortgage-app/reviews) — 4.5/5 stars (20 reviews)
- [Surefire CRM](https://www.g2.com/products/surefire-crm/reviews) — 4.0/5 stars (20 reviews)
- [Encompass Digital Mortgage Solution](https://www.g2.com/products/encompass-digital-mortgage-solution/reviews) — 4.2/5 stars (61 reviews)
- [nCino's Mortgage Suite](https://www.g2.com/products/ncino-s-mortgage-suite/reviews) — 4.9/5 stars (95 reviews)
- [Total Expert](https://www.g2.com/products/total-expert/reviews) — 4.5/5 stars (150 reviews)
- [Floify](https://www.g2.com/products/floify/reviews) — 4.8/5 stars (57 reviews)
- [Aidium Mortgage CRM](https://www.g2.com/products/aidium-mortgage-crm/reviews) — 3.9/5 stars (7 reviews)
- [Insellerate](https://www.g2.com/products/insellerate/reviews) — 4.6/5 stars (25 reviews)
- [Cimmaron Mortgage Manager](https://www.g2.com/products/cimmaron-mortgage-manager/reviews) — 4.7/5 stars (25 reviews)

### Alternatives to Firepoint

- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (413 reviews)
- [REsimpli](https://www.g2.com/products/resimpli/reviews) — 4.9/5 stars (397 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)

### Alternatives to BoldTrail

- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Propertybase](https://www.g2.com/products/propertybase/reviews) — 2.7/5 stars (33 reviews)

---
## Top Discussions

### BNTouch Mortgage CRM

- Title: [What is the best way to set up the SPF in the DNS section?](https://www.g2.com/discussions/40475-what-is-the-best-way-to-set-up-the-spf-in-the-dns-section) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Firepoint

No discussions available for this product.

### BoldTrail

- Title: [Can I Integrate My Existing Leads To kvCORE?](https://www.g2.com/discussions/can-i-integrate-my-existing-leads-to-kvcore) — 5 comments, 1 upvote
  > **Top comment:** "We converted our CRM to KvCORE back in April and it was a pretty seamless transition moving our leads over."
- Title: [Please read the question I am asking about pricing.](https://www.g2.com/discussions/please-read-the-question-i-am-asking-about-pricing) — 3 comments, 1 upvote
  > **Top comment:** "I’m very lucky to have KV Core as a benefit of working at my brokerage. I’ve contacted customer service before and had a good experience, so I’d recommend..."
- Title: [Is BoomTown worth the money?](https://www.g2.com/discussions/is-boomtown-worth-the-money) — 2 comments
  > **Top comment:** "No"
- Title: [What does kvCORE cost?](https://www.g2.com/discussions/what-does-kvcore-cost) — 2 comments
  > **Top comment:** "KvCore is included with our tech fee which is 85.00 per month."
- Title: [Can you please set up a way to schedule text messages](https://www.g2.com/discussions/can-you-please-set-up-a-way-to-schedule-text-messages) — 2 comments, 1 upvote
  > **Top comment:** "Hi Callie, thanks for the comment here! This is a good idea, though we would definitely recommend adding it to our internal Feedback Forum. When you are..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bntouch-mortgage-crm-vs-firepoint-vs-boldtrail)