# Blueshift vs Treasure Data Customer Data Platform Comparison | | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 285 | 165 | | **Largest Market Segment** | Mid-Market (53.1% of reviews) | Enterprise (39.7% of reviews) | | **Entry Level Price** | Free Trial | Free Trial Per Year | --- ## Top Pros & Cons ### Blueshift Pros: - Ease of Use (31 reviews) - Customer Support (24 reviews) Cons: - Learning Curve (22 reviews) - Missing Features (12 reviews) ### Treasure Data Customer Data Platform Pros: - Ease of Use (11 reviews) - Easy Integration (11 reviews) Cons: - Technical Expertise Required (7 reviews) - Learning Curve (6 reviews) --- ## Ratings Comparison | Rating | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Meets Requirements** | 8.7 (237 reviews) | 8.5 (139 reviews) | | **Ease of Use** | 7.9 (242 reviews) | 8.4 (143 reviews) | | **Ease of Setup** | 7.7 (124 reviews) | 8.3 (85 reviews) | | **Ease of Admin** | 8.3 (112 reviews) | 8.4 (81 reviews) | | **Quality of Support** | 9.1 (234 reviews) | 8.9 (137 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (115 reviews) | 9.1 (83 reviews) | | **Product Direction (% positive)** | 9.1 (229 reviews) | 9.0 (135 reviews) | --- ## Pricing ### Blueshift #### Entry-Level Pricing Plan: Customer Engagement Platform Price: Free Trial Description: Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI. Key Features: - Unified Customer Profiles: A single place for all your customer data. - Predictive Intelligence: AI-driven recommendations and targeting. - Omnichannel Journeys: Coordinated campaigns across any channel. [Browse all 4 editions](https://www.g2.com/products/blueshift/pricing) #### Free Trial Yes ### Treasure Data Customer Data Platform #### Entry-Level Pricing Plan: Try for free Price: Free Trial Per Year Description: Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends. Key Features: - https://www.treasuredata.com/product/pricing/ - https://www.treasuredata.com/cdp-poc/ - https://www.treasuredata.com/cdp-trade-up/ [Learn more about Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Blueshift** | 8.3/10 | 201 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Email Marketing | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Building and Personalizing Emails** | 8.8 (180 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 9.0 (179 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.3 (170 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.8 (158 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Landing Pages and Forms** | 7.7 (79 reviews) | Not enough data | | **Dynamic Content** | 8.4 (137 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 8.3 (153 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.6 (138 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | Feature Not Available | Not enough data | #### Lead Management | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Marketing Lead Database** | 8.4 (109 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.3 (118 reviews) ✓ Verified | Not enough data | | **Segmentation** | 9.2 (161 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 8.3 (93 reviews) | Not enough data | | **Lead Nurturing** | 8.6 (99 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 8.5 (121 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 8.4 (98 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 8.6 (99 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Program Management** | 8.6 (107 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 8.0 (71 reviews) | Not enough data | | **Calendaring** | 7.7 (78 reviews) ✓ Verified | Not enough data | | **Budgeting** | 7.3 (64 reviews) | Not enough data | #### Social | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Social Listening** | Feature Not Available | Not enough data | | **Social Sharing** | 7.3 (48 reviews) | Not enough data | | **Social Campaigns** | Feature Not Available | Not enough data | | **Social Media Engagement** | Feature Not Available | Not enough data | | **Social Media Advertising** | 8.0 (49 reviews) | Not enough data | #### Reporting & Analytics | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Basic Reporting** | 8.2 (166 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 8.1 (106 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 7.6 (94 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 7.6 (101 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | Feature Not Available | Not enough data | #### Platform | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Customization ** | 8.4 (102 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.2 (93 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.7 (107 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.3 (60 reviews) | Not enough data | | **Sandbox / Test Environments** | 8.6 (92 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.7 (107 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 8.0 (64 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Data Import & Export Tools** | 8.3 (103 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.6 (106 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.9 (80 reviews) ✓ Verified | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Visitor Behavior | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Targeting** | Not enough data | Not enough data | | **Guided Selling** | Feature Not Available | Not enough data | #### Templates | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Library** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Optimization** | Not enough data | Not enough data | #### Personalization | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Recommendation** | Not enough data | Not enough data | | **Content** | Not enough data | Not enough data | | **Cart Abandonment** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Personalization Engine** | Feature Not Available | Not enough data | | **Product Recommendations** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Personalized Messaging** | Not enough data | Not enough data | #### Multichannel | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Web** | Not enough data | Not enough data | | **Email** | Not enough data | Not enough data | | **Mobile** | Not enough data | Not enough data | #### Administration | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Marketing Campaigns** | Not enough data | Not enough data | | **Reports & Analytics** | Not enough data | Not enough data | | **User Data** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Segmentation | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | #### Targeting | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Behavioral Targeting** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Triggered Content | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Geofencing** | Not enough data | Not enough data | | **Triggered Emails** | Not enough data | Not enough data | | **Triggered Messages** | Not enough data | Not enough data | #### Personalized Content | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | Feature Not Available | Not enough data | | **Website Personalization** | Not enough data | Not enough data | #### Agentic AI - Personalization Engines | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Blueshift** | 8.6/10 | 93 | | **Treasure Data Customer Data Platform** | 8.0/10 | 118 | #### Data Sourcing | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Data Enrichment** | 8.7 (56 reviews) ✓ Verified | 8.3 (104 reviews) ✓ Verified | | **Expandability** | 8.8 (58 reviews) ✓ Verified | 8.7 (103 reviews) ✓ Verified | | **Content Marketing** | Feature Not Available | 7.5 (88 reviews) ✓ Verified | | **Multiple Devices** | 8.8 (58 reviews) ✓ Verified | 8.2 (93 reviews) ✓ Verified | #### Intelligence | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Marketing Metrics** | 8.4 (68 reviews) ✓ Verified | 8.0 (92 reviews) ✓ Verified | | **Predictive Modeling** | 8.4 (62 reviews) ✓ Verified | 7.8 (85 reviews) ✓ Verified | | **Recommendation Engine** | 8.7 (69 reviews) ✓ Verified | 7.8 (80 reviews) ✓ Verified | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | 8.3/10 | 30 | #### Platform Basics | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Templates** | Not enough data | 7.4 (25 reviews) | | **Exporting** | Not enough data | 8.7 (29 reviews) | | **Multi-user Access and Collaboration** | Not enough data | 8.4 (29 reviews) | | **Multiple Personas** | Not enough data | 8.1 (25 reviews) | | **Data Analytics ** | Not enough data | 8.8 (28 reviews) | #### Agentic AI - Customer Journey Mapping | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | 8.4/10 | 38 | #### Platform Basics | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Dynamic Segmentation** | Not enough data | 8.8 (36 reviews) | | **Journey Optimization** | Not enough data | 8.3 (34 reviews) | #### Platform Data | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Journey Reporting** | Not enough data | 8.4 (33 reviews) | | **Trends Reporting** | Not enough data | 8.2 (33 reviews) | | **Dashboards** | Not enough data | 7.9 (35 reviews) | | **Advanced Data Filtering** | Not enough data | 8.5 (35 reviews) | #### Platform Additional Functionality | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Journey Mapping** | Not enough data | 8.5 (33 reviews) | | **Integrations** | Not enough data | 9.3 (38 reviews) | | **Automated Alerts** | Not enough data | 8.3 (34 reviews) | #### Agentic AI - Customer Journey Analytics | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Blueshift** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Agentic AI - Personalization | Feature | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Unique to Blueshift (3):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) **Unique to Treasure Data Customer Data Platform (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) --- ## Reviewer Demographics ### By Company Size | Segment | Blueshift | Treasure Data Customer Data Platform | |---|---|---| | **Small-Business** | 33.0% | 24.4% | | **Mid-Market** | 53.1% | 35.9% | | **Enterprise** | 13.9% | 39.7% | ### By Industry #### Blueshift - **Financial Services:** 13.6% - **Marketing and Advertising:** 8.8% - **E-Learning:** 7.7% - **Internet:** 6.6% - **Retail:** 6.2% - **Consumer Goods:** 5.9% - **Computer Software:** 4.4% - **Information Technology and Services:** 4.0% - **Staffing and Recruiting:** 2.9% - **Automotive:** 2.9% - **Other:** 37.0% #### Treasure Data Customer Data Platform - **Marketing and Advertising:** 16.7% - **Food & Beverages:** 9.0% - **Information Technology and Services:** 8.3% - **Automotive:** 7.1% - **Consumer Goods:** 6.4% - **Retail:** 6.4% - **Computer Software:** 4.5% - **Consulting:** 3.8% - **Internet:** 3.8% - **Apparel & Fashion:** 3.2% - **Other:** 30.8% --- ## Alternatives ### Alternatives to Blueshift - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (628 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) - [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) ### Alternatives to Treasure Data Customer Data Platform - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (628 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (302 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) — 3.9/5 stars (70 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (395 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) --- ## Top Discussions ### Blueshift - Title: [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) — 2 comments, 1 upvote > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..." - Title: [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) — 1 comment > **Top comment:** "Making Live Content much better" - Title: [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) — 1 comment, 1 upvote > **Top comment:** "Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new..." ### Treasure Data Customer Data Platform - Title: [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) — 1 comment, 1 upvote > **Top comment:** "Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to..." - Title: [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) — 1 comment, 1 upvote > **Top comment:** "Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000..." - Title: [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) — 1 comment, 1 upvote > **Top comment:** "A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data..." - Title: [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) — 1 comment, 1 upvote > **Top comment:** "Hi Aditya, You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/blueshift-vs-treasure-data-customer-data-platform)