# Blueshift vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is highlighted as a significant advantage for personalized marketing and sales strategies, making it a valuable tool for businesses looking to enhance customer engagement.
- **Users say** that Blueshift offers impressive features for unifying customer data and managing extensive product catalogs. Reviewers appreciate its AI capabilities that enhance customer experience, which can lead to increased loyalty and satisfaction among users.
- **According to verified reviews** , Salesforce Data 360 is praised for its smooth setup process, with many users noting that the transition was easy and time-efficient. This aspect is particularly beneficial for teams looking to implement a new system without extensive downtime.
- **Reviewers mention** that Blueshift stands out for its quality of support, with users highlighting the speedy and detailed responses from customer service. This level of support can be crucial for businesses that require quick resolutions to technical issues.
- **G2 reviewers indicate** that while both platforms have similar ease of use ratings, Salesforce Data 360's ability to consolidate information from various sources into one place is a game-changer for users who value efficiency and organization in their data management.
- **Users report** that Blueshift's flexibility in serving as both a Customer Data Platform (CDP) and an Email Service Provider (ESP) is a significant advantage, especially for businesses with large product catalogs and high send volumes, showcasing its versatility in handling complex data needs.



| | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 285 | 249 | 
| **Largest Market Segment** | Mid-Market (53.1% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | Free Trial | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Blueshift

Pros:
- Ease of Use (31 reviews)
- Customer Support (24 reviews)

Cons:
- Learning Curve (22 reviews)
- Missing Features (12 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (237 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 7.9 (242 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | 7.7 (124 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | 8.3 (112 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.1 (234 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (115 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.1 (229 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Blueshift

#### Entry-Level Pricing

Plan: Customer Engagement Platform

Price: Free Trial

Description: Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.

Key Features:
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.

[Browse all 4 editions](https://www.g2.com/products/blueshift/pricing)

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | 8.3/10 | 201 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (180 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.0 (179 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (170 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (158 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.7 (79 reviews) | Not enough data | 
| **Dynamic Content** | 8.4 (137 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.3 (153 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.6 (138 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.4 (109 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.3 (118 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 9.2 (161 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (93 reviews) | Not enough data | 
| **Lead Nurturing** | 8.6 (99 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.5 (121 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.4 (98 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.6 (99 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Program Management** | 8.6 (107 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.0 (71 reviews) | Not enough data | 
| **Calendaring** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.3 (64 reviews) | Not enough data | 

#### Social

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 7.3 (48 reviews) | Not enough data | 
| **Social Campaigns** | Feature Not Available | Not enough data | 
| **Social Media Engagement** | Feature Not Available | Not enough data | 
| **Social Media Advertising** | 8.0 (49 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Basic Reporting** | 8.2 (166 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.1 (106 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.6 (94 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.6 (101 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Customization ** | 8.4 (102 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (93 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (60 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.6 (92 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (64 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (103 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.6 (106 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (80 reviews) ✓ Verified | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Visitor Behavior

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Feature Not Available | Not enough data | 

#### Templates

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Personalization Engine** | Feature Not Available | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Segmentation

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Feature Not Available | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | 8.6/10 | 93 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.7 (56 reviews) ✓ Verified | 8.9 (34 reviews) | 
| **Expandability** | 8.8 (58 reviews) ✓ Verified | 9.2 (53 reviews) | 
| **Content Marketing** | Feature Not Available | 8.5 (28 reviews) | 
| **Multiple Devices** | 8.8 (58 reviews) ✓ Verified | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.4 (68 reviews) ✓ Verified | 8.6 (29 reviews) | 
| **Predictive Modeling** | 8.4 (62 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Recommendation Engine** | 8.7 (69 reviews) ✓ Verified | 8.7 (30 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Blueshift (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Blueshift | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 33.0% | 20.5% | 
| **Mid-Market** | 53.1% | 42.8% | 
| **Enterprise** | 13.9% | 36.7% | 

### By Industry

#### Blueshift

- **Financial Services:** 13.6%
- **Marketing and Advertising:** 8.8%
- **E-Learning:** 7.7%
- **Internet:** 6.6%
- **Retail:** 6.2%
- **Consumer Goods:** 5.9%
- **Computer Software:** 4.4%
- **Information Technology and Services:** 4.0%
- **Staffing and Recruiting:** 2.9%
- **Automotive:** 2.9%
- **Other:** 37.0%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
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- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14741 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

---
## Top Discussions

### Blueshift

- Title: [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) — 2 comments, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) — 1 comment
  > **Top comment:** "Making Live Content much better"
- Title: [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) — 1 comment, 1 upvote
  > **Top comment:** "Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new..."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/blueshift-vs-salesforce-data-360-formerly-data-cloud)