Compare Blueshift and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(286)4.4 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysBlueshift vs Oracle Responsys
When assessing the two solutions, reviewers found Blueshift easier to use, set up, and administer. Reviewers also preferred doing business with Blueshift overall.
- Reviewers felt that Blueshift meets the needs of their business better than Oracle Responsys.
- When comparing quality of ongoing product support, reviewers felt that Blueshift is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Blueshift over Oracle Responsys.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Oracle Responsys
No pricing availableFree Trial
Blueshift
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.7
238
8.0
97
Ease of Use
8.0
243
6.8
96
Ease of Setup
7.7
125
5.7
43
Ease of Admin
8.3
112
6.4
45
Quality of Support
9.0
235
6.5
95
Has the product been a good partner in doing business?
9.1
115
7.1
45
Product Direction (% positive)
9.1
231
6.7
95
Features by Category
Email Marketing
8.8
180
|
Verified
8.3
45
|
Verified
9.0
179
|
Verified
8.3
45
|
Verified
8.3
170
|
Verified
8.0
45
|
Verified
8.8
158
|
Verified
8.1
44
|
Verified
Online Marketing
7.7
79
7.0
18
|
Verified
8.4
137
|
Verified
8.0
46
|
Verified
8.3
153
|
Verified
7.8
47
|
Verified
8.6
138
|
Verified
7.5
38
|
Verified
Feature Not Available
7.7
33
Lead Management
8.4
109
|
Verified
8.0
16
|
Verified
8.3
118
|
Verified
7.6
34
|
Verified
9.2
161
|
Verified
7.3
41
|
Verified
8.3
93
7.4
21
|
Verified
8.6
99
|
Verified
8.1
25
|
Verified
8.5
121
|
Verified
7.6
26
|
Verified
8.4
98
|
Verified
8.2
30
|
Verified
8.6
99
|
Verified
8.1
28
|
Verified
Campaign Management
8.6
107
|
Verified
8.3
41
|
Verified
8.0
71
8.1
24
7.7
78
|
Verified
8.4
25
|
Verified
7.3
64
7.9
20
Social
Feature Not Available
8.3
10
7.3
48
8.7
15
|
Verified
Feature Not Available
8.2
15
|
Verified
Feature Not Available
8.1
15
|
Verified
8.0
49
8.4
15
Reporting & Analytics
8.2
166
|
Verified
7.9
45
|
Verified
8.1
106
|
Verified
7.9
25
|
Verified
7.6
94
|
Verified
7.5
26
|
Verified
7.6
101
|
Verified
7.4
26
|
Verified
Feature Not Available
7.9
19
Platform
8.4
102
|
Verified
7.4
21
|
Verified
8.2
93
|
Verified
7.9
20
|
Verified
8.7
107
|
Verified
7.3
22
|
Verified
8.3
60
8.0
14
|
Verified
8.6
92
|
Verified
6.4
17
|
Verified
8.7
107
|
Verified
8.0
20
|
Verified
8.0
64
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
103
|
Verified
7.6
21
|
Verified
8.6
106
|
Verified
7.8
20
|
Verified
7.9
80
|
Verified
7.8
17
|
Verified
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
58
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Oracle Responsys are categorized as Marketing Automation
Unique Categories
Blueshift is categorized as Personalization, Customer Data Platform (CDP), Personalization Engines, E-Commerce Personalization, and Customer Journey Analytics
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.5%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.3%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Internet
4.1%
Other
48.8%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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