Compare Blueshift and Oracle Eloqua 
Featured Products
At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Enterprise (54.4% of reviews)
Entry-Level Pricing
Free Trial
$2,000/month
Blueshift
Star Rating
(286)4.4 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansOracle Eloqua
Star Rating
(623)3.9 out of 5
Market Segments
Enterprise (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansBlueshift vs Oracle Eloqua
When assessing the two solutions, reviewers found Blueshift easier to use, set up, and administer. Reviewers also preferred doing business with Blueshift overall.
- Reviewers felt that Blueshift meets the needs of their business better than Oracle Eloqua.
- When comparing quality of ongoing product support, reviewers felt that Blueshift is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Blueshift over Oracle Eloqua.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Free Trial
Blueshift
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.7
238
8.1
507
Ease of Use
8.0
243
7.2
509
Ease of Setup
7.7
125
6.5
228
Ease of Admin
8.3
112
7.3
231
Quality of Support
9.0
235
7.0
468
Has the product been a good partner in doing business?
9.1
115
7.5
226
Product Direction (% positive)
9.1
231
6.7
491
Features by Category
Email Marketing
8.8
180
|
Verified
8.3
386
|
Verified
9.0
179
|
Verified
8.7
387
|
Verified
8.3
170
|
Verified
8.2
375
|
Verified
8.8
158
|
Verified
8.5
354
|
Verified
Online Marketing
7.7
79
8.1
225
|
Verified
8.4
137
|
Verified
7.8
334
|
Verified
8.3
153
|
Verified
7.4
320
|
Verified
8.6
138
|
Verified
7.3
332
|
Verified
Feature Not Available
7.3
289
|
Verified
Lead Management
8.4
109
|
Verified
8.2
211
|
Verified
8.3
118
|
Verified
7.7
329
|
Verified
9.2
161
|
Verified
8.2
350
|
Verified
8.3
93
8.0
306
|
Verified
8.6
99
|
Verified
8.2
328
|
Verified
8.5
121
|
Verified
7.9
308
|
Verified
8.4
98
|
Verified
7.9
298
|
Verified
8.6
99
|
Verified
7.9
313
|
Verified
Campaign Management
8.6
107
|
Verified
8.1
322
|
Verified
8.0
71
8.0
279
7.7
78
|
Verified
7.1
229
|
Verified
7.3
64
6.8
195
Social
Feature Not Available
6.9
160
7.3
48
7.1
167
|
Verified
Feature Not Available
7.2
179
|
Verified
Feature Not Available
7.1
170
8.0
49
7.1
151
Reporting & Analytics
8.2
166
|
Verified
7.7
360
|
Verified
8.1
106
|
Verified
7.2
298
|
Verified
7.6
94
|
Verified
7.1
249
|
Verified
7.6
101
|
Verified
7.2
230
|
Verified
Feature Not Available
6.9
205
Platform
8.4
102
|
Verified
7.7
155
|
Verified
8.2
93
|
Verified
8.1
148
|
Verified
8.7
107
|
Verified
8.0
158
|
Verified
8.3
60
7.6
103
|
Verified
8.6
92
|
Verified
7.2
116
|
Verified
8.7
107
|
Verified
7.7
154
|
Verified
8.0
64
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
103
|
Verified
7.8
161
|
Verified
8.6
106
|
Verified
7.5
142
|
Verified
7.9
80
|
Verified
7.7
134
|
Verified
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
58
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Blueshift is categorized as Personalization, Customer Data Platform (CDP), Personalization Engines, E-Commerce Personalization, and Customer Journey Analytics
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.5%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.3%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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