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Compare Blueshift and Lytics 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Free Trial
Contact Us
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansBlueshift vs Lytics
When assessing the two solutions, reviewers found Blueshift easier to use, set up, and administer. Reviewers also preferred doing business with Blueshift overall.
- Reviewers felt that Blueshift meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that Blueshift is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Blueshift over Lytics.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
Blueshift
Free Trial is available
Lytics
Free Trial is available
Ratings
Meets Requirements
8.7
237
7.6
61
Ease of Use
8.0
242
7.8
61
Ease of Setup
7.7
124
7.1
29
Ease of Admin
8.3
111
7.6
30
Quality of Support
9.1
234
8.1
60
Has the product been a good partner in doing business?
9.2
114
8.0
30
Product Direction (% positive)
9.1
230
7.8
58
Features by Category
Email Marketing
8.8
180
|
Verified
Not enough data
9.0
179
|
Verified
Not enough data
8.3
170
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
Online Marketing
7.7
79
Not enough data
8.4
137
|
Verified
Not enough data
8.3
153
|
Verified
Not enough data
8.6
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.4
109
|
Verified
Not enough data
8.3
118
|
Verified
Not enough data
9.1
160
|
Verified
Not enough data
8.3
93
Not enough data
8.6
99
|
Verified
Not enough data
8.5
121
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
Campaign Management
8.6
107
|
Verified
Not enough data
8.0
71
Not enough data
7.7
78
|
Verified
Not enough data
7.3
64
Not enough data
Social
Feature Not Available
Not enough data
7.3
48
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
Reporting & Analytics
8.2
166
|
Verified
Not enough data
8.1
106
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.6
101
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.4
102
|
Verified
Not enough data
8.2
92
|
Verified
Not enough data
8.7
106
|
Verified
Not enough data
8.3
60
Not enough data
8.6
92
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.0
64
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
103
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.9
80
|
Verified
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
9.1
15
|
Verified
8.8
56
|
Verified
8.0
16
|
Verified
Feature Not Available
8.0
16
|
Verified
8.7
57
|
Verified
8.2
16
|
Verified
Intelligence
8.4
68
|
Verified
8.2
15
|
Verified
8.4
62
|
Verified
7.7
15
|
Verified
8.7
69
|
Verified
8.6
13
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Lytics are categorized as Personalization Engines and Customer Data Platform (CDP)
Unique Categories
Blueshift is categorized as E-Commerce Personalization, Personalization, Customer Journey Analytics, and Marketing Automation
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
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