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Compare Blueshift and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,167)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its easy-to-use templates and rich segmentation options. Users appreciate how the platform is constantly evolving, making it a compelling choice for teams looking for effective automation and workflow management.
- Users say that Blueshift stands out for its robust customer data unification and data management features. Reviewers highlight the platform's ability to leverage AI to enhance customer experiences, which can significantly boost customer loyalty.
- According to verified reviews, Klaviyo's implementation process is notably smooth, with users noting that the initial setup is straightforward and efficient. This ease of setup is a significant advantage for businesses looking to get started quickly.
- Reviewers mention that Blueshift provides excellent customer support, with many users appreciating the speedy and detailed responses from the support team. This level of assistance can be crucial for businesses that require ongoing help as they navigate the platform.
- G2 reviewers highlight that while Klaviyo has a larger market presence and a higher overall satisfaction score, Blueshift's ability to handle extensive product catalogs and high send volumes makes it a strong contender for mid-market businesses with complex needs.
- Users report that Klaviyo's integration capabilities with various marketplaces are a significant plus, allowing for seamless campaign scheduling and A/B testing. This feature is particularly beneficial for businesses looking to optimize their marketing efforts across multiple channels.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Klaviyo
No pricing availableFree Trial
Blueshift
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
237
9.0
884
Ease of Use
8.0
242
8.7
889
Ease of Setup
7.7
124
8.5
541
Ease of Admin
8.3
111
8.9
486
Quality of Support
9.1
234
8.4
843
Has the product been a good partner in doing business?
9.2
114
9.0
489
Product Direction (% positive)
9.1
230
9.0
833
Features by Category
Email Marketing
8.8
180
|
Verified
9.0
521
|
Verified
9.0
179
|
Verified
9.2
513
|
Verified
8.3
170
|
Verified
8.9
494
|
Verified
8.8
158
|
Verified
8.9
458
|
Verified
Online Marketing
7.7
79
7.8
373
|
Verified
8.4
137
|
Verified
8.3
398
|
Verified
8.3
153
|
Verified
8.7
428
|
Verified
8.6
138
|
Verified
8.6
445
Feature Not Available
8.2
251
Lead Management
8.4
109
|
Verified
8.5
346
8.3
118
|
Verified
8.4
273
9.1
160
|
Verified
9.0
470
|
Verified
8.3
93
7.8
219
8.6
99
|
Verified
8.5
354
|
Verified
8.5
121
|
Verified
8.5
395
|
Verified
8.4
98
|
Verified
8.4
333
|
Verified
8.6
99
|
Verified
8.2
283
|
Verified
Campaign Management
8.6
107
|
Verified
8.7
348
|
Verified
8.0
71
8.0
200
7.7
78
|
Verified
8.1
290
|
Verified
7.3
64
7.6
200
Social
Feature Not Available
Feature Not Available
7.3
48
7.8
197
Feature Not Available
7.7
190
Feature Not Available
7.4
185
8.0
49
7.8
260
|
Verified
Reporting & Analytics
8.2
166
|
Verified
8.5
467
|
Verified
8.1
106
|
Verified
8.3
416
|
Verified
7.6
94
|
Verified
8.3
425
|
Verified
7.6
101
|
Verified
8.4
438
|
Verified
Feature Not Available
7.5
202
Platform
8.4
102
|
Verified
8.5
323
|
Verified
8.2
92
|
Verified
8.7
305
|
Verified
8.7
106
|
Verified
8.9
313
|
Verified
8.3
60
8.3
207
|
Verified
8.6
92
|
Verified
7.8
193
|
Verified
8.7
107
|
Verified
8.8
314
|
Verified
8.0
64
|
Verified
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
8.3
103
|
Verified
8.4
316
|
Verified
8.5
105
|
Verified
8.5
310
|
Verified
7.9
80
|
Verified
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
8.7
56
|
Verified
8.4
76
8.8
56
|
Verified
8.3
68
Feature Not Available
8.5
96
8.7
57
|
Verified
8.5
91
Intelligence
8.4
68
|
Verified
8.6
105
8.4
62
|
Verified
8.1
73
8.7
69
|
Verified
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
15
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Blueshift and Klaviyo are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift is categorized as Personalization Engines and E-Commerce Personalization
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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