Introducing G2.ai, the future of software buying.Try now
Compare Blueshift and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Blueshift. Users appreciate its robust features for personalizing customer experiences, with one reviewer highlighting the platform's ability to create tailored journeys for different customer segments.
- Users say that Blueshift offers strong capabilities in unifying customer data and managing extensive product catalogs, which is particularly beneficial for businesses with large inventories. Reviewers have noted its effectiveness as both a Customer Data Platform (CDP) and Email Service Provider (ESP), enhancing customer loyalty through AI-driven insights.
- According to verified reviews, Insider One stands out for its ease of use and quick implementation, with many users praising the platform's intuitive design and the speed at which they can start leveraging its features. This is complemented by positive feedback on the responsiveness of technical support, which users find invaluable during onboarding.
- Reviewers mention that while Blueshift has a solid support system, Insider One's customer service is frequently highlighted as exceptional, with users appreciating the ongoing guidance and recommendations from their account managers, which helps them maximize the platform's potential.
- G2 reviewers indicate that both platforms cater well to mid-market businesses, but Insider One has a broader market presence and a larger volume of reviews, suggesting a more established reputation in the industry. This is reflected in its higher ratings across various usability metrics, such as ease of setup and admin capabilities.
- Users report that Blueshift's strengths lie in its data management features, but some find it challenging to configure for specific workflows. In contrast, Insider One's flexibility in handling diverse customer interactions, such as personalized merchandising and targeted communications, is frequently praised, making it a preferred choice for businesses looking for a comprehensive personalization solution.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Insider One
No pricing availableFree Trial
Blueshift
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.7
237
9.4
1,141
Ease of Use
8.0
242
9.4
1,153
Ease of Setup
7.7
124
9.0
611
Ease of Admin
8.3
111
9.1
311
Quality of Support
9.1
234
9.6
1,138
Has the product been a good partner in doing business?
9.2
114
9.5
312
Product Direction (% positive)
9.1
230
9.8
1,095
Features by Category
Email Marketing
8.8
180
|
Verified
9.6
512
9.0
179
|
Verified
9.6
491
8.3
170
|
Verified
9.6
494
8.8
158
|
Verified
9.6
435
Online Marketing
7.7
79
Feature Not Available
8.4
137
|
Verified
9.6
531
8.3
153
|
Verified
9.6
546
8.6
138
|
Verified
9.5
535
Feature Not Available
Feature Not Available
Lead Management
8.4
109
|
Verified
9.5
505
8.3
118
|
Verified
9.5
503
9.1
160
|
Verified
9.6
550
8.3
93
Feature Not Available
8.6
99
|
Verified
9.5
482
8.5
121
|
Verified
9.5
447
8.4
98
|
Verified
9.5
486
8.6
99
|
Verified
9.6
470
Campaign Management
8.6
107
|
Verified
Feature Not Available
8.0
71
Feature Not Available
7.7
78
|
Verified
Feature Not Available
7.3
64
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.3
48
9.4
441
Feature Not Available
9.4
452
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
Reporting & Analytics
8.2
166
|
Verified
9.4
532
8.1
106
|
Verified
9.4
527
7.6
94
|
Verified
9.4
521
7.6
101
|
Verified
9.4
518
Feature Not Available
9.2
421
Platform
8.4
102
|
Verified
9.5
528
8.2
92
|
Verified
9.5
278
8.7
106
|
Verified
9.6
507
8.3
60
9.5
444
8.6
92
|
Verified
9.4
449
8.7
107
|
Verified
9.5
490
8.0
64
|
Verified
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
8.3
103
|
Verified
9.4
499
8.5
105
|
Verified
9.4
498
7.9
80
|
Verified
9.4
460
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
8.7
56
|
Verified
9.5
583
|
Verified
8.8
56
|
Verified
9.5
571
|
Verified
Feature Not Available
9.6
378
8.7
57
|
Verified
9.5
600
|
Verified
Intelligence
8.4
68
|
Verified
9.4
606
|
Verified
8.4
62
|
Verified
9.5
576
|
Verified
8.7
69
|
Verified
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Blueshift and Insider One are categorized as Personalization Engines, E-Commerce Personalization, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift has no unique categories
Insider One is categorized as E-Commerce Search, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
