# Blueshift vs Dynamics 365 Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Blueshift excels in customer support, with users highlighting the **speedy and detailed responses** they receive. This level of support is particularly beneficial for teams that require quick assistance during their marketing campaigns.
- **Users say** that Dynamics 365 Marketing stands out for its **deep integration with the Microsoft ecosystem** , allowing for seamless collaboration across tools like Outlook and Teams. This integration helps streamline workflows and enhances the overall user experience.
- **Reviewers mention** that Blueshift's ability to unify customer data and leverage AI features significantly enhances customer experience and loyalty. Users appreciate how it serves as both a **Customer Data Platform (CDP) and Email Service Provider (ESP)**, effectively managing large product catalogs.
- **According to verified reviews** , Dynamics 365 Marketing is praised for its comprehensive approach to marketing automation, which allows users to **efficiently test customer journey setups** and manage leads. This holistic view is particularly valuable for marketers looking to optimize their strategies.
- **G2 reviewers highlight** that Blueshift offers a user-friendly platform, making it easy to navigate and utilize its features. This ease of use is complemented by its robust data management capabilities, which users find essential for their marketing efforts.
- **Users appreciate** that while both platforms have similar ease of use ratings, Dynamics 365 Marketing has a slight edge in setup ease. However, Blueshift's strong performance in areas like **email deliverability and segmentation** showcases its strengths in specific marketing functionalities.



| | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 285 | 167 | 
| **Largest Market Segment** | Mid-Market (53.1% of reviews) | Mid-Market (44.0% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Blueshift

Pros:
- Ease of Use (27 reviews)
- Customer Support (20 reviews)

Cons:
- Learning Curve (19 reviews)
- Missing Features (9 reviews)

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

---
## Ratings Comparison
| Rating | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
  | **Meets Requirements** | 8.7 (237 reviews) | 8.2 (118 reviews) | 
  | **Ease of Use** | 7.9 (242 reviews) | 8.0 (118 reviews) | 
  | **Ease of Setup** | 7.7 (124 reviews) | 7.9 (57 reviews) | 
  | **Ease of Admin** | 8.3 (112 reviews) | 8.5 (40 reviews) | 
  | **Quality of Support** | 9.1 (234 reviews) | 8.1 (114 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (115 reviews) | 8.7 (36 reviews) | 
  | **Product Direction (% positive)** | 9.1 (229 reviews) | 8.5 (104 reviews) | 

---
## Pricing

### Blueshift

#### Entry-Level Pricing

Plan: Customer Engagement Platform

Price: Free Trial

Description: Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.

Key Features:
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.

[Browse all 4 editions](https://www.g2.com/products/blueshift/pricing)

#### Free Trial

Yes

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | 8.3/10 | 201 |
| **Dynamics 365 Marketing** | 7.8/10 | 72 |

#### Email Marketing

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (180 reviews) ✓ Verified | 8.4 (60 reviews) | 
| **Sending Outbound Emails** | 9.0 (179 reviews) ✓ Verified | 8.1 (57 reviews) | 
| **Manage Email Deliverability** | 8.3 (170 reviews) ✓ Verified | 8.2 (56 reviews) | 
| **Automated Email Responses** | 8.8 (158 reviews) ✓ Verified | 8.1 (53 reviews) | 

#### Online Marketing

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Landing Pages and Forms** | 7.7 (79 reviews) | 8.3 (56 reviews) | 
| **Dynamic Content** | 8.4 (137 reviews) ✓ Verified | 8.4 (51 reviews) | 
| **A/B Testing** | 8.3 (153 reviews) ✓ Verified | 7.8 (52 reviews) | 
| **Mobile Optimized** | 8.6 (138 reviews) ✓ Verified | 7.6 (50 reviews) | 
| **Search Tracking and Optimization** | Feature Not Available | 8.0 (51 reviews) | 

#### Lead Management

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Marketing Lead Database** | 8.4 (109 reviews) ✓ Verified | 8.0 (54 reviews) | 
| **Data Quality Management** | 8.3 (118 reviews) ✓ Verified | 8.1 (53 reviews) | 
| **Segmentation** | 9.2 (161 reviews) ✓ Verified | 8.1 (57 reviews) | 
| **Lead Scoring and Grading** | 8.3 (93 reviews) | 7.7 (53 reviews) | 
| **Lead Nurturing** | 8.6 (99 reviews) ✓ Verified | 7.4 (51 reviews) | 
| **Online Behavior Tracking** | 8.5 (121 reviews) ✓ Verified | 7.5 (50 reviews) | 
| **Automated Alerts and Tasks** | 8.4 (98 reviews) ✓ Verified | 7.6 (52 reviews) | 
| **CRM Lead Integration** | 8.6 (99 reviews) ✓ Verified | 8.2 (56 reviews) | 

#### Campaign Management

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Program Management** | 8.6 (107 reviews) ✓ Verified | 7.8 (53 reviews) | 
| **Event / Webinar Marketing** | 8.0 (71 reviews) | 7.8 (52 reviews) | 
| **Calendaring** | 7.7 (78 reviews) ✓ Verified | 8.2 (51 reviews) | 
| **Budgeting** | 7.3 (64 reviews) | 7.8 (49 reviews) | 

#### Social

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.4 (50 reviews) | 
| **Social Sharing** | 7.3 (48 reviews) | 7.5 (49 reviews) | 
| **Social Campaigns** | Feature Not Available | 7.7 (51 reviews) | 
| **Social Media Engagement** | Feature Not Available | 7.5 (51 reviews) | 
| **Social Media Advertising** | 8.0 (49 reviews) | 7.5 (50 reviews) | 

#### Reporting & Analytics

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Basic Reporting** | 8.2 (166 reviews) ✓ Verified | 8.3 (53 reviews) | 
| **Web Analytics** | 8.1 (106 reviews) ✓ Verified | 7.7 (49 reviews) | 
| **ROI Analytics** | 7.6 (94 reviews) ✓ Verified | 7.8 (51 reviews) | 
| **Revenue Analytics** | 7.6 (101 reviews) ✓ Verified | 7.6 (51 reviews) | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.1 (48 reviews) | 

#### Platform

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Customization ** | 8.4 (102 reviews) ✓ Verified | 7.9 (37 reviews) | 
| **Workflow Capability** | 8.2 (93 reviews) ✓ Verified | 8.1 (35 reviews) | 
| **User, Role, and Access Management** | 8.7 (107 reviews) ✓ Verified | 8.1 (36 reviews) | 
| **Internationalization** | 8.3 (60 reviews) | 8.2 (35 reviews) | 
| **Sandbox / Test Environments** | 8.6 (92 reviews) ✓ Verified | 8.1 (36 reviews) | 
| **Performance and Reliability** | 8.7 (107 reviews) ✓ Verified | 7.9 (39 reviews) | 
| **Output Document Generation** | 8.0 (64 reviews) ✓ Verified | 7.6 (36 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (103 reviews) ✓ Verified | 7.8 (39 reviews) | 
| **Integration APIs** | 8.6 (106 reviews) ✓ Verified | 7.5 (38 reviews) | 
| **Breadth of Partner Applications** | 7.9 (80 reviews) ✓ Verified | 7.5 (39 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Visitor Behavior

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Feature Not Available | Not enough data | 

#### Templates

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Personalization Engine** | Feature Not Available | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Segmentation

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Feature Not Available | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | 8.6/10 | 93 |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Data Sourcing

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Data Enrichment** | 8.7 (56 reviews) ✓ Verified | Not enough data | 
| **Expandability** | 8.8 (58 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 8.8 (58 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Marketing Metrics** | 8.4 (68 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 8.4 (62 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 8.7 (69 reviews) ✓ Verified | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Platform Basics

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Dynamics 365 Marketing** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Blueshift** | N/A | N/A |
| **Dynamics 365 Marketing** | 8.1/10 | 72 |

#### Marketing Operations

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (59 reviews) | 
| **Data Collection** | Not enough data | 8.4 (61 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (61 reviews) | 
| **Multi-User Access** | Not enough data | 8.3 (62 reviews) | 
| **Spend Management** | Not enough data | 7.9 (60 reviews) | 
| **White Label** | Not enough data | 7.8 (57 reviews) | 

#### Campaign Activity

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (62 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.3 (62 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.0 (61 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.9 (61 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (61 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (59 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Blueshift (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Blueshift | Dynamics 365 Marketing | 
|---|---|---|
| **Small-Business** | 33.0% | 34.0% | 
| **Mid-Market** | 53.1% | 44.0% | 
| **Enterprise** | 13.9% | 22.0% | 

### By Industry

#### Blueshift

- **Financial Services:** 13.6%
- **Marketing and Advertising:** 8.8%
- **E-Learning:** 7.7%
- **Internet:** 6.6%
- **Retail:** 6.2%
- **Consumer Goods:** 5.9%
- **Computer Software:** 4.4%
- **Information Technology and Services:** 4.0%
- **Staffing and Recruiting:** 2.9%
- **Automotive:** 2.9%
- **Other:** 37.0%

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

---
## Alternatives

### Alternatives to Blueshift

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- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
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---
## Top Discussions

### Blueshift

- Title: [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) — 2 comments, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) — 1 comment
  > **Top comment:** "Making Live Content much better"
- Title: [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) — 1 comment, 1 upvote
  > **Top comment:** "Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new..."

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/blueshift-vs-dynamics-365-marketing)