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Compare Blueshift and Dynamic Yield 
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At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansDynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in its personalization capabilities, particularly with its Recommendation Engine, which allows for highly tailored user experiences. In contrast, Blueshift's Customer Data Platform is praised for its robust segmentation features, but some users feel it lacks the same level of personalization.
- Reviewers mention that Dynamic Yield has a more intuitive interface, leading to a higher ease of use score (8.3) compared to Blueshift (7.9). Users appreciate how quickly they can navigate through the platform and implement changes.
- G2 users highlight that both products have an equal ease of setup score (7.6), but users of Dynamic Yield often comment on the availability of comprehensive onboarding resources, which they find helpful in getting started.
- Reviewers say that the quality of support is a strong point for both products, with both scoring 9.1. However, users on G2 note that Dynamic Yield's support team is particularly responsive and knowledgeable, which enhances the overall user experience.
- Users report that while both products have a high score for meeting requirements (8.7), Dynamic Yield is often seen as a better partner in business, with a score of 9.1 compared to Blueshift's 9.2, indicating a slight edge in user satisfaction regarding partnership and collaboration.
- Reviewers mention that Dynamic Yield shines in product direction with a score of 9.6, reflecting positive feedback on its continuous innovation and feature updates, while Blueshift, with a score of 9.1, is seen as slightly less proactive in this area.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Dynamic Yield
No pricing availableFree Trial
Blueshift
Free Trial is available
Dynamic Yield
No trial information availableRatings
Meets Requirements
8.7
237
8.7
139
Ease of Use
8.0
242
8.3
138
Ease of Setup
7.7
124
7.6
62
Ease of Admin
8.3
111
8.3
57
Quality of Support
9.1
234
9.1
138
Has the product been a good partner in doing business?
9.2
114
9.1
58
Product Direction (% positive)
9.1
230
9.6
135
Features by Category
Email Marketing
8.8
180
|
Verified
Not enough data
9.0
179
|
Verified
Not enough data
8.3
170
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
Online Marketing
7.7
79
Not enough data
8.4
137
|
Verified
Not enough data
8.3
153
|
Verified
Not enough data
8.6
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.4
109
|
Verified
Not enough data
8.3
118
|
Verified
Not enough data
9.1
160
|
Verified
Not enough data
8.3
93
Not enough data
8.6
99
|
Verified
Not enough data
8.5
121
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
Campaign Management
8.6
107
|
Verified
Not enough data
8.0
71
Not enough data
7.7
78
|
Verified
Not enough data
7.3
64
Not enough data
Social
Feature Not Available
Not enough data
7.3
48
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
Reporting & Analytics
8.2
166
|
Verified
Not enough data
8.1
106
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.6
101
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.4
102
|
Verified
Not enough data
8.2
92
|
Verified
Not enough data
8.7
106
|
Verified
Not enough data
8.3
60
Not enough data
8.6
92
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.0
64
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
103
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.9
80
|
Verified
Not enough data
Visitor Behavior
Not enough data
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Templates
Not enough data
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Personalization
Not enough data
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Multichannel
Not enough data
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Administration
Not enough data
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
45
Not enough data
8.6
41
Targeting
Not enough data
8.9
41
Not enough data
8.9
40
Triggered Content
Not enough data
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Personalized Content
Not enough data
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
56
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
Feature Not Available
Not enough data
8.7
57
|
Verified
Not enough data
Intelligence
8.4
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.7
69
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Experimental Design
Not enough data
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Analytics
Not enough data
8.0
46
Not enough data
5.1
27
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Dynamic Yield are categorized as Personalization Engines, E-Commerce Personalization, and Personalization
Unique Categories
Blueshift is categorized as Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Dynamic Yield is categorized as A/B Testing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
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