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Compare Blueshift and Dotdigital 
Featured Products
At a Glance
Market Segments
Mid-Market (53.8% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Free Trial
Contact Us
Blueshift
Star Rating
(285)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansDotdigital
Star Rating
(1,138)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned, "I think Dotdigital is really straightforward to use," which makes it accessible even for those who aren't particularly tech-savvy.
- Users say that Blueshift shines in its ability to unify customer data, with features that enhance data management. A reviewer noted, "I like that Blueshift comes with great features for unifying customer data," which is crucial for businesses looking to streamline their marketing efforts.
- Reviewers mention that Dotdigital's personalization capabilities are a standout feature, allowing for tailored communication. One user expressed appreciation for the ability to personalize links and information in emails, enhancing engagement with recipients.
- According to verified reviews, Blueshift's customer support is frequently praised for its responsiveness and detail. Users have commented on the "speedy and detailed answer from the customer support," which can be a significant advantage for teams needing quick assistance.
- G2 reviewers highlight that Dotdigital offers robust analytical tools, with users enjoying features like send time optimization that help improve open and click-through rates. This capability is particularly beneficial for marketers aiming to maximize their campaign effectiveness.
- Users report that while Blueshift is effective in handling large volumes of data, some find it less intuitive than Dotdigital. A user mentioned the platform's ability to manage extensive catalogs, but the overall ease of use may not match Dotdigital's reputation for simplicity.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Blueshift
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.7
237
8.5
953
Ease of Use
8.0
242
8.7
964
Ease of Setup
7.7
124
8.0
507
Ease of Admin
8.3
111
8.4
380
Quality of Support
9.1
234
8.8
933
Has the product been a good partner in doing business?
9.2
114
8.6
379
Product Direction (% positive)
9.1
230
8.8
939
Features by Category
Email Marketing
Not enough data
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Reporting & Analytics
Not enough data
8.2
102
|
Verified
Not enough data
8.5
123
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
8.8
180
|
Verified
8.9
555
|
Verified
9.0
179
|
Verified
9.1
545
|
Verified
8.3
170
|
Verified
8.8
533
|
Verified
8.8
158
|
Verified
8.6
506
|
Verified
Online Marketing
7.7
79
8.0
447
|
Verified
8.4
137
|
Verified
8.3
487
|
Verified
8.3
153
|
Verified
8.3
477
|
Verified
8.6
138
|
Verified
8.3
495
|
Verified
Feature Not Available
7.8
401
Lead Management
8.4
109
|
Verified
8.1
378
|
Verified
8.3
118
|
Verified
8.1
410
|
Verified
9.1
160
|
Verified
8.7
494
|
Verified
8.3
93
7.8
348
|
Verified
8.6
99
|
Verified
8.0
359
|
Verified
8.5
121
|
Verified
8.0
384
|
Verified
8.4
98
|
Verified
7.8
350
|
Verified
8.6
99
|
Verified
7.8
370
|
Verified
Campaign Management
8.6
107
|
Verified
8.3
439
|
Verified
8.0
71
8.0
358
|
Verified
7.7
78
|
Verified
7.6
323
|
Verified
7.3
64
7.4
316
Social
Feature Not Available
7.0
301
7.3
48
7.4
320
|
Verified
Feature Not Available
7.1
313
|
Verified
Feature Not Available
7.2
303
|
Verified
8.0
49
7.1
292
|
Verified
Reporting & Analytics
8.2
166
|
Verified
8.5
506
|
Verified
8.1
106
|
Verified
8.0
411
|
Verified
7.6
94
|
Verified
7.8
381
|
Verified
7.6
101
|
Verified
7.7
361
|
Verified
Feature Not Available
7.4
328
Platform
8.4
102
|
Verified
8.0
357
|
Verified
8.2
92
|
Verified
8.2
315
|
Verified
8.7
106
|
Verified
8.7
369
|
Verified
8.3
60
7.6
278
|
Verified
8.6
92
|
Verified
7.6
304
|
Verified
8.7
107
|
Verified
8.8
353
|
Verified
8.0
64
|
Verified
7.9
283
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.7
25
Not enough data
7.8
24
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.6
25
Not enough data
7.4
26
Integration
8.3
103
|
Verified
8.3
365
|
Verified
8.5
105
|
Verified
7.9
351
|
Verified
7.9
80
|
Verified
7.6
311
|
Verified
Administration
Not enough data
8.5
148
Not enough data
7.8
137
Not enough data
7.8
143
Not enough data
8.8
141
Not enough data
Feature Not Available
Not enough data
7.8
127
Integrations
Not enough data
7.4
109
Not enough data
7.4
110
Not enough data
7.7
115
Not enough data
7.7
119
Platform
Not enough data
8.0
122
Not enough data
8.0
122
Not enough data
7.7
113
Not enough data
8.1
121
Not enough data
8.2
133
Not enough data
8.4
136
Not enough data
7.8
113
Not enough data
8.8
136
Diagnosis
Not enough data
7.8
250
Not enough data
7.9
258
Not enough data
8.3
283
Not enough data
8.2
257
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
6.8
11
Not enough data
7.1
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
6.9
12
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.3
5
Not enough data
9.0
5
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
274
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
268
Edit
Not enough data
7.7
247
Not enough data
8.8
283
Not enough data
8.3
263
Logistics
Not enough data
8.4
286
Not enough data
7.8
249
Not enough data
8.0
257
Not enough data
8.2
253
Generative AI
Not enough data
7.3
195
Not enough data
7.1
189
Agentic AI - Email Template Builder
Not enough data
7.1
19
Not enough data
7.1
18
Text Messaging
Not enough data
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
SMS Platform
Not enough data
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Data Sourcing
8.7
56
|
Verified
8.1
79
8.8
56
|
Verified
8.2
78
Feature Not Available
8.5
76
8.7
57
|
Verified
8.3
81
Intelligence
8.4
68
|
Verified
8.5
78
8.4
62
|
Verified
7.8
72
8.7
69
|
Verified
7.6
72
Platform Basics
Not enough data
8.7
120
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Page Customization
Not enough data
8.7
85
Not enough data
8.4
81
Not enough data
8.3
77
Not enough data
8.3
60
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
76
Not enough data
8.2
69
Not enough data
7.3
63
Integrations
Not enough data
7.7
64
Not enough data
8.3
71
Not enough data
8.0
68
Generative AI
Not enough data
7.4
57
Agentic AI - Landing Page Builders
Not enough data
7.6
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
8.1
14
Not enough data
7.7
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.8
13
Analysis
Not enough data
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Campaigns
Not enough data
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Engagement
Not enough data
7.8
78
|
Verified
Platform
Not enough data
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Blueshift and Dotdigital are categorized as Personalization Engines, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.6%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.1%
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
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