Compare Blueshift and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
Free Trial
Starting at $100.00 Per Month
Blueshift
Star Rating
(286)4.4 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansCustomer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Blueshift excels in its ability to unify customer data and manage extensive catalogs, making it a strong choice for businesses with large product inventories. Users appreciate the AI features that enhance customer experience and loyalty, highlighting its dual role as both a Customer Data Platform (CDP) and Email Service Provider (ESP).
- Users say that Customer.io stands out for its robust connectivity and flexibility, particularly for developers. The platform allows for the sending of custom events and attributes, which many find invaluable for tailoring their marketing efforts to specific audience segments.
- Reviewers mention that the Visual Workflow Builder in Customer.io is a game-changer, enabling users to create complex, logic-based flows with ease. This feature is particularly praised for its user-friendly interface, which accommodates both technical and non-technical users alike.
- According to verified reviews, Blueshift's customer support is frequently highlighted for its responsiveness and detailed assistance, which users find beneficial during the implementation process. This level of support can be crucial for businesses looking to maximize their use of the platform.
- G2 reviewers note that while Customer.io is continuously evolving with new functionalities, including AI features, Blueshift's focus on data management and customer experience remains a strong selling point. Users appreciate the platform's ability to handle high send volumes effectively.
- Users report that both platforms have similar star ratings, but Customer.io's higher G2 Score reflects a broader user satisfaction, particularly among small businesses. This suggests that Customer.io may be better suited for smaller teams looking for a flexible and powerful marketing automation tool.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Blueshift
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.7
238
8.7
610
Ease of Use
8.0
243
8.3
623
Ease of Setup
7.7
125
7.9
421
Ease of Admin
8.3
112
8.6
278
Quality of Support
9.0
235
8.7
544
Has the product been a good partner in doing business?
9.1
115
9.0
277
Product Direction (% positive)
9.1
231
9.2
598
Features by Category
Email Marketing
8.8
180
|
Verified
8.8
416
|
Verified
9.0
179
|
Verified
8.8
399
|
Verified
8.3
170
|
Verified
8.4
388
|
Verified
8.8
158
|
Verified
8.3
371
|
Verified
Online Marketing
7.7
79
6.3
330
8.4
137
|
Verified
8.0
354
|
Verified
8.3
153
|
Verified
8.3
379
|
Verified
8.6
138
|
Verified
7.9
358
|
Verified
Feature Not Available
Feature Not Available
Lead Management
8.4
109
|
Verified
7.4
332
|
Verified
8.3
118
|
Verified
7.6
331
9.2
161
|
Verified
8.6
377
|
Verified
8.3
93
6.8
311
8.6
99
|
Verified
7.6
332
|
Verified
8.5
121
|
Verified
7.3
329
|
Verified
8.4
98
|
Verified
7.3
315
8.6
99
|
Verified
7.3
322
|
Verified
Campaign Management
8.6
107
|
Verified
7.7
338
8.0
71
7.0
320
7.7
78
|
Verified
Feature Not Available
7.3
64
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.3
48
6.5
306
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
Feature Not Available
Reporting & Analytics
8.2
166
|
Verified
7.7
374
|
Verified
8.1
106
|
Verified
6.9
332
|
Verified
7.6
94
|
Verified
6.5
322
7.6
101
|
Verified
6.3
311
Feature Not Available
Feature Not Available
Platform
8.4
102
|
Verified
8.2
369
|
Verified
8.2
93
|
Verified
8.5
366
|
Verified
8.7
107
|
Verified
8.5
358
|
Verified
8.3
60
7.8
329
|
Verified
8.6
92
|
Verified
7.7
347
|
Verified
8.7
107
|
Verified
8.8
359
|
Verified
8.0
64
|
Verified
7.2
312
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Integration
8.3
103
|
Verified
8.3
372
|
Verified
8.6
106
|
Verified
8.3
369
|
Verified
7.9
80
|
Verified
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaigns
Not enough data
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Analytics
Not enough data
8.3
114
Not enough data
7.6
104
Optimization
Not enough data
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
SMS Platform
Not enough data
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
8.7
56
|
Verified
7.5
92
8.8
57
|
Verified
7.7
94
Feature Not Available
7.3
96
8.8
58
|
Verified
8.2
94
Intelligence
8.4
68
|
Verified
7.3
90
8.4
62
|
Verified
5.8
87
8.7
69
|
Verified
5.8
86
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
Not enough data
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Campaigns
Not enough data
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Engagement
Not enough data
6.9
53
Platform
Not enough data
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Blueshift and Customer.io are categorized as Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Blueshift is categorized as Personalization Engines, E-Commerce Personalization, and Customer Journey Analytics
Customer.io is categorized as SMS Marketing, Push Notification, Transactional Email, and Mobile Marketing
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.5%
Marketing and Advertising
8.8%
E-Learning
7.7%
Internet
6.6%
Retail
6.2%
Other
57.3%
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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