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Compare Bluecore and Zeta Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(93)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BluecoreZeta Marketing Platform
Star Rating
(92)4.1 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that the Zeta Marketing Platform excels in providing a broad range of features, making it a versatile choice for users looking for comprehensive marketing solutions. Users appreciate its intuitive interfaces that facilitate segmentation, creative processes, and cross-channel activation.
- Users say that Bluecore stands out for its ease of use, particularly with its drag-and-drop editors and mobile views, which significantly speed up the campaign launch process. This user-friendly design is highlighted as a major advantage for those who prioritize quick implementation.
- Reviewers mention that Zeta Marketing Platform's support team is highly responsive and helpful, which enhances the overall user experience. This level of customer support is frequently praised, indicating that users feel well-supported when navigating the platform.
- According to verified reviews, Bluecore's API documentation is noted for being thorough and straightforward, which is particularly beneficial for developers. This ease of understanding allows for efficient testing and implementation, making it a strong choice for technical users.
- G2 reviewers highlight that while Zeta Marketing Platform has a slightly lower ease of use rating compared to Bluecore, it still offers a well-designed user interface that many find intuitive. However, some users feel that it could improve in matching specific workflow needs.
- Users report that both platforms cater well to the mid-market segment, but Bluecore has a slight edge in user satisfaction ratings. Despite this, Zeta Marketing Platform's recent positive feedback indicates a growing user base that appreciates its comprehensive feature set and strong customer support.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableZeta Marketing Platform
No pricing availableFree Trial
Bluecore
No trial information availableZeta Marketing Platform
No trial information availableRatings
Meets Requirements
8.5
68
8.0
84
Ease of Use
8.4
69
7.6
84
Ease of Setup
7.8
27
7.5
68
Ease of Admin
8.6
27
7.5
42
Quality of Support
8.7
68
8.1
84
Has the product been a good partner in doing business?
8.9
28
8.0
43
Product Direction (% positive)
8.8
68
8.6
83
Features by Category
Email Marketing
Not enough data
8.5
28
|
Verified
Not enough data
8.6
27
Not enough data
8.8
27
Not enough data
8.1
25
|
Verified
Online Marketing
Not enough data
7.5
25
|
Verified
Not enough data
7.6
28
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
8.0
25
Not enough data
7.3
22
Lead Management
Not enough data
7.8
21
Not enough data
7.5
23
Not enough data
7.8
25
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.9
21
Not enough data
7.6
23
|
Verified
Campaign Management
Not enough data
7.9
20
Not enough data
6.8
16
Not enough data
7.5
19
Not enough data
6.9
18
Social
Not enough data
7.1
19
Not enough data
7.0
19
|
Verified
Not enough data
7.6
18
Not enough data
7.6
18
Not enough data
8.0
16
Reporting & Analytics
Not enough data
7.9
25
|
Verified
Not enough data
7.8
25
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
7.0
17
Not enough data
7.3
18
Platform
Not enough data
7.4
23
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.7
22
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.1
23
|
Verified
Not enough data
7.7
23
|
Verified
Not enough data
6.9
21
|
Verified
Channel Functionality
Not enough data
8.8
20
Platform Interoperability
Not enough data
8.1
8
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.7
15
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
7.9
15
Not enough data
Templates
7.1
15
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
Personalization
8.7
19
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
8.2
12
Not enough data
8.1
16
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
7.3
16
|
Verified
Not enough data
8.8
19
|
Verified
Not enough data
Multichannel
7.3
10
|
Verified
Not enough data
8.3
19
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Administration
8.7
19
|
Verified
Not enough data
7.5
19
|
Verified
Not enough data
7.8
18
Not enough data
7.0
14
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.7
6
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
7
Not enough data
8.8
7
Targeting
Not enough data
8.6
7
Not enough data
8.3
6
Triggered Content
Not enough data
8.1
7
Not enough data
9.0
8
Not enough data
8.8
7
Personalized Content
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.3
7
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.5
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.4
23
|
Verified
Not enough data
7.0
22
|
Verified
Intelligence
Not enough data
7.3
22
Not enough data
6.9
21
|
Verified
Not enough data
6.5
20
|
Verified
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Mobile
Not enough data
8.0
11
Not enough data
7.5
17
Not enough data
7.8
16
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
8.9
18
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.1
18
Not enough data
8.5
18
Not enough data
8.5
17
Not enough data
9.0
16
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
Bluecore and Zeta Marketing Platform are categorized as SMS Marketing, Personalization, and Personalization Engines
Unique Categories
Bluecore is categorized as E-Commerce Analytics, E-Commerce Personalization, Identity Resolution, and E-Merchandising
Zeta Marketing Platform is categorized as Customer Data Platform (CDP), Marketing Analytics, Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, Marketing Automation, Mobile Marketing, Location-Based Marketing, Push Notification, Customer Journey Mapping, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
47.7%
Apparel & Fashion
12.5%
Marketing and Advertising
6.8%
Sporting Goods
5.7%
Consumer Goods
5.7%
Other
21.6%
Marketing and Advertising
37.5%
Automotive
11.4%
Retail
10.2%
Consumer Goods
4.5%
Financial Services
3.4%
Other
33.0%
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
Zeta Marketing Platform has no discussions with answers
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