Compare Bluecore and Maropost
See this
side-by-side comparison of Bluecore vs. Maropost
based on preference data from user reviews. Bluecore rates 4.4/5 stars with 28 reviews. By contrast, Maropost rates 4.4/5 stars with 111 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Bluecore vs Maropost
When assessing the two solutions, reviewers found Bluecore easier to use, set up, and administer. Reviewers also preferred doing business with Bluecore overall.
- Bluecore and Maropost both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Bluecore is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Bluecore over Maropost.
Categories
Shared Categories
Bluecore and Maropost are categorized as E-Commerce Personalization and Personalization
Unique Categories
Maropost is categorized as Marketing Analytics, Email Template Builder, Marketing Automation, and Customer Data Platform (CDP)
Pricing
‐
‐
‐
Free Trial Unavailable
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
Ratings
Meets Requirements
Bluecore
Responses: 24
Maropost
Responses: 94
Ease of Use
Bluecore
Responses: 25
Maropost
Responses: 94
Ease of Setup
Bluecore
Responses: 7
Maropost
Responses: 44
Ease of Admin
Bluecore
Responses: 8
Maropost
Responses: 45
Quality of Support
Bluecore
Responses: 23
Maropost
Responses: 92
Ease of Doing Business With
Bluecore
Responses: 8
Maropost
Responses: 47
Product Direction (% positive)
Bluecore
Responses: 25
Maropost
Responses: 94
Features
Visitor Behavior
Monitoring
Bluecore
Maropost
Responses: 6
Verified Feature
Targeting
Bluecore
Maropost
Responses: 7
Verified Feature
Guided Selling
Bluecore
Maropost
Templates
Library
Bluecore
Maropost
Responses: 5
Verified Feature
Customization
Bluecore
Maropost
Responses: 7
Verified Feature
Optimization
Bluecore
Maropost
Responses: 7
Verified Feature
Personalization
Recommendation
Bluecore
Maropost
Responses: 5
Verified Feature
Content
Bluecore
Maropost
Responses: 6
Verified Feature
Cart Abandonment
Bluecore
Maropost
Search
Bluecore
Maropost
Personalization Engine
Bluecore
Maropost
Product Recommendations
Bluecore
Maropost
Responses: 5
Verified Feature
A/B Testing
Bluecore
Maropost
Responses: 9
Verified Feature
Personalized Messaging
Bluecore
Maropost
Responses: 7
Verified Feature
Multichannel
Web
Bluecore
Maropost
Responses: 5
Verified Feature
Email
Bluecore
Maropost
Responses: 9
Verified Feature
Mobile
Bluecore
Maropost
Administration
Marketing Campaigns
Bluecore
Maropost
Responses: 8
Verified Feature
Reports & Analytics
Bluecore
Maropost
Responses: 9
Verified Feature
User Data
Bluecore
Maropost
Responses: 8
Verified Feature
Integrations
Bluecore
Maropost
Responses: 8
Verified Feature
Reviewers' Company Size
Reviewers of Bluecore were most often representing companies in the Mid-Market segment, while reviewers for Maropost were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Bluecore
Maropost
Mid-Market
(51-1000 emp.)
Bluecore
Maropost
Enterprise
(> 1000 emp.)
Bluecore
Maropost
Reviewers' Industry
Retail
51.9%
Apparel & Fashion
11.1%
Marketing and Advertising
7.4%
Sporting Goods
3.7%
Luxury Goods & Jewelry
3.7%
Other
22.2%
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Reviews
Most Helpful Favorable Review
User in Retail
Bluecore allows our marketing team to execute data-driven campaigns with the least amount of friction that I have seen in over a decade working with various ESPs. While it is true that the WYSIWYG email editor is easy to use, and the point-and-click...
Mike H.
Consultant in Marketing and Advertising
The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...
Most Helpful Critical Review
Candy W.
User in Retail
It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating.
Lynn M.
Administrator in Health, Wellness and Fitness
My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...
Top Alternatives
Discussions
Bluecore has no discussions with answers
What is pricing?
1 comment
MM
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
Maropost has no more discussions with answers
Learning about Business Software?
Ask the community
By proceeding, you agree to our Terms of Use and Privacy Policy
