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Compare Bluecore and Maropost

See this
side-by-side comparison of Bluecore vs. Maropost
based on preference data from user reviews. Bluecore rates 4.4/5 stars with 28 reviews. By contrast, Maropost rates 4.4/5 stars with 111 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Bluecore
Bluecore
(28)
4.4 out of 5
Bluecore
Maropost
Maropost
(111)
4.4 out of 5
Maropost
Star Rating
Bluecore
Bluecore
Maropost
Maropost
Market Segments
Bluecore
Bluecore
Mid-Market (40.7% of reviews)
Maropost
Maropost
Small-Business (66.0% of reviews)
Entry Level Price
Bluecore
Bluecore
No pricing information available
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags

Bluecore vs Maropost

When assessing the two solutions, reviewers found Bluecore easier to use, set up, and administer. Reviewers also preferred doing business with Bluecore overall.

  • Bluecore and Maropost both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that Bluecore is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Bluecore over Maropost.
Categories
Shared Categories
Bluecore
Bluecore
Maropost
Maropost
Bluecore and Maropost are categorized as E-Commerce Personalization and Personalization
Pricing
Bluecore
Bluecore Pricing
Free Trial Unavailable
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
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Ratings
Meets Requirements
Bluecore
Bluecore
8.7
Responses: 24
Maropost
Maropost
8.7
Responses: 94
Ease of Use
Bluecore
Bluecore
8.5
Responses: 25
Maropost
Maropost
8.2
Responses: 94
Ease of Setup
Bluecore
Bluecore
8.6
Responses: 7
Maropost
Maropost
8.5
Responses: 44
Ease of Admin
Bluecore
Bluecore
9.0
Responses: 8
Maropost
Maropost
8.9
Responses: 45
Quality of Support
Bluecore
Bluecore
9.3
Responses: 23
Maropost
Maropost
9.0
Responses: 92
Ease of Doing Business With
Bluecore
Bluecore
9.8
Responses: 8
Maropost
Maropost
9.0
Responses: 47
Product Direction (% positive)
Bluecore
Bluecore
9.5
Responses: 25
Maropost
Maropost
8.6
Responses: 94
Features
Visitor Behavior
Monitoring
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.3
Responses: 6
Verified Feature
Targeting
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
7.4
Responses: 7
Verified Feature
Guided Selling
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
Feature Not Available
Templates
Library
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.0
Responses: 5
Verified Feature
Customization
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.1
Responses: 7
Verified Feature
Optimization
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.3
Responses: 7
Verified Feature
Personalization
Recommendation
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
7.3
Responses: 5
Verified Feature
Content
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.1
Responses: 6
Verified Feature
Cart Abandonment
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
Not enough data available
Search
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
Feature Not Available
Personalization Engine
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
Not enough data available
Product Recommendations
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
7.7
Responses: 5
Verified Feature
A/B Testing
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.7
Responses: 9
Verified Feature
Personalized Messaging
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
9.3
Responses: 7
Verified Feature
Multichannel
Web
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
9.0
Responses: 5
Verified Feature
Email
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
9.6
Responses: 9
Verified Feature
Mobile
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
Not enough data available
Administration
Marketing Campaigns
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.5
Responses: 8
Verified Feature
Reports & Analytics
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
7.6
Responses: 9
Verified Feature
User Data
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
7.9
Responses: 8
Verified Feature
Integrations
Bluecore
Bluecore
Not enough data available
Maropost
Maropost
8.3
Responses: 8
Verified Feature
Reviewers' Company Size
Reviewers of Bluecore were most often representing companies in the Mid-Market segment, while reviewers for Maropost were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Bluecore
Bluecore
22.2%
Maropost
Maropost
66.0%
Mid-Market
(51-1000 emp.)
Bluecore
Bluecore
40.7%
Maropost
Maropost
28.3%
Enterprise
(> 1000 emp.)
Bluecore
Bluecore
37.0%
Maropost
Maropost
5.7%
Reviewers' Industry
Bluecore
Bluecore Industry
Retail
51.9%
Apparel & Fashion
11.1%
Marketing and Advertising
7.4%
Sporting Goods
3.7%
Luxury Goods & Jewelry
3.7%
Other
22.2%
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Reviews
Most Helpful Favorable Review
Bluecore
G
User in Retail

Bluecore allows our marketing team to execute data-driven campaigns with the least amount of friction that I have seen in over a decade working with various ESPs. While it is true that the WYSIWYG email editor is easy to use, and the point-and-click...

Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Most Helpful Critical Review
Bluecore
Candy W.
User in Retail

It's a great tool when it works, but often the reports are missing some vital information, or don't populate properly which is pretty frustrating.

Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Discussions
Bluecore
Bluecore Discussions
Monty the Mongoose crying
Bluecore has no discussions with answers
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Screenshots
Bluecore
Bluecore Screenshots
No screenshots provided
Maropost
Maropost Screenshots
Videos
Bluecore
Bluecore Videos
Video Preview

See Bluecore in action: from the customers we help, to the problems we solve and how we see retail marketing evolving over the next 5 years.

Maropost
Maropost Videos
No videos provided
Downloads
Maropost
Maropost Downloads
No downloads provided
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