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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (58.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(93)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BluecoreListrak
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Listrak excels in "Quality of Support" with a score of 9.5, while Bluecore's support quality is rated at 8.7. Reviewers mention that Listrak's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that Listrak's "Manage Email Lists" feature is highly rated at 9.1, significantly outperforming Bluecore's score of 7.6. Users say that Listrak provides more robust tools for segmenting and managing email lists effectively.
- G2 users highlight Listrak's superior "High-Volume Sending" capabilities, scoring 9.3 compared to Bluecore's 8.4. Users report that Listrak handles large email campaigns seamlessly, which is crucial for businesses with extensive mailing lists.
- Users on G2 note that Listrak's "Automated Email Responses" feature is rated at 9.0, while Bluecore's is lower at 8.3. Reviewers mention that Listrak's automation tools are more intuitive and customizable, allowing for better engagement with customers.
- Reviewers mention that Listrak's "Predictive Analytics" feature shines with a score of 9.1, compared to Bluecore's 7.3. Users report that Listrak provides deeper insights into customer behavior, helping businesses make informed marketing decisions.
- Users say that Listrak's "Email Campaigns" feature is rated at 9.2, while Bluecore's is lower at 8.3. Reviewers mention that Listrak offers more comprehensive tools for creating and managing email campaigns, leading to better overall performance.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableListrak
No pricing availableFree Trial
Bluecore
No trial information availableListrak
No trial information availableRatings
Meets Requirements
8.5
68
8.9
258
Ease of Use
8.4
69
8.4
259
Ease of Setup
7.8
27
8.2
134
Ease of Admin
8.6
27
8.7
122
Quality of Support
8.7
68
9.5
256
Has the product been a good partner in doing business?
8.9
28
9.4
120
Product Direction (% positive)
8.8
68
9.3
251
Features by Category
Email Marketing
Not enough data
9.0
175
|
Verified
Not enough data
9.3
177
|
Verified
Not enough data
9.0
178
|
Verified
Not enough data
8.9
159
|
Verified
Online Marketing
Not enough data
7.8
108
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
8.6
158
|
Verified
Not enough data
8.6
155
|
Verified
Not enough data
8.1
100
|
Verified
Lead Management
Not enough data
8.3
94
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.8
164
|
Verified
Not enough data
8.0
76
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.2
109
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.3
81
|
Verified
Campaign Management
Not enough data
8.6
118
|
Verified
Not enough data
7.6
74
Not enough data
7.8
82
|
Verified
Not enough data
7.5
70
Social
Not enough data
6.4
57
|
Verified
Not enough data
6.5
59
|
Verified
Not enough data
6.6
58
|
Verified
Not enough data
6.6
55
|
Verified
Not enough data
6.9
61
|
Verified
Reporting & Analytics
Not enough data
8.6
169
|
Verified
Not enough data
8.3
127
|
Verified
Not enough data
8.3
126
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
7.3
75
|
Verified
Platform
Not enough data
8.0
118
|
Verified
Not enough data
8.3
107
|
Verified
Not enough data
8.8
122
|
Verified
Not enough data
7.3
71
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.8
124
|
Verified
Not enough data
8.2
84
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
8
Not enough data
7.1
7
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Integration
Not enough data
8.7
123
|
Verified
Not enough data
8.3
117
|
Verified
Not enough data
7.9
98
|
Verified
Visitor Behavior
8.7
15
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
7.9
15
Not enough data
Templates
7.1
15
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
Personalization
8.7
19
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
8.2
12
Not enough data
8.1
16
|
Verified
Not enough data
8.5
18
|
Verified
Not enough data
7.3
16
|
Verified
Not enough data
8.8
19
|
Verified
Not enough data
Multichannel
7.3
10
|
Verified
Not enough data
8.3
19
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Administration
8.7
19
|
Verified
Not enough data
7.5
19
|
Verified
Not enough data
7.8
18
Not enough data
7.0
14
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
78
Feature Not Available
7.7
43
Not enough data
9.2
71
Not enough data
9.0
59
Not enough data
8.9
70
Not enough data
8.7
72
Not enough data
8.3
75
Not enough data
8.3
59
SMS Platform
Not enough data
8.4
82
Not enough data
8.5
77
Feature Not Available
7.6
38
Feature Not Available
6.7
31
Not enough data
8.9
76
Not enough data
8.6
60
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bluecore and Listrak are categorized as SMS Marketing, Personalization, and Identity Resolution
Unique Categories
Bluecore is categorized as Personalization Engines, E-Commerce Analytics, E-Commerce Personalization, and E-Merchandising
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
47.7%
Apparel & Fashion
12.5%
Marketing and Advertising
6.8%
Sporting Goods
5.7%
Consumer Goods
5.7%
Other
21.6%
Retail
37.5%
Consumer Goods
12.6%
Apparel & Fashion
8.4%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.5%
Alternatives
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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