Compare Bluecore and Fresh Relevance 
At a Glance
Market Segments
Mid-Market (47.2% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Bluecore
Star Rating
(95)4.3 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BluecoreFresh Relevance
Star Rating
(51)4.8 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us
Browse all 15 pricing plansBluecore vs Fresh Relevance
When assessing the two solutions, reviewers found Bluecore easier to use. However, Fresh Relevance is easier to set up and administer. Reviewers also preferred doing business with Fresh Relevance overall.
- Reviewers felt that Fresh Relevance meets the needs of their business better than Bluecore.
- When comparing quality of ongoing product support, reviewers felt that Fresh Relevance is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Fresh Relevance over Bluecore.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableFresh Relevance
Web Personalization
Contact Us
Personalize your website using sophisticated targeting rules. Unlimited web impressions included.
- Product recommendations
- Site editor
- Social media feeds (Twitter, Pinterest and Instagram)
Free Trial
Bluecore
No trial information availableFresh Relevance
No trial information availableRatings
Meets Requirements
8.5
69
9.2
40
Ease of Use
8.4
70
8.1
42
Ease of Setup
7.9
28
8.7
14
Ease of Admin
8.6
27
8.7
13
Quality of Support
8.7
69
9.8
42
Has the product been a good partner in doing business?
8.9
28
9.9
13
Product Direction (% positive)
8.8
69
9.7
35
Features by Category
Visitor Behavior
8.7
15
|
Verified
8.5
24
8.8
18
|
Verified
9.0
29
7.9
15
8.5
18
Templates
7.1
15
|
Verified
7.2
21
7.7
17
|
Verified
8.8
28
7.3
18
|
Verified
8.9
14
Personalization
8.7
19
|
Verified
9.5
31
7.9
17
|
Verified
9.2
28
9.1
16
|
Verified
9.4
27
8.2
12
7.2
10
8.1
16
|
Verified
8.8
24
8.5
18
|
Verified
9.4
31
7.3
16
|
Verified
8.1
18
8.8
19
|
Verified
9.0
20
Multichannel
7.3
10
|
Verified
9.0
26
8.4
20
|
Verified
9.2
25
8.2
16
|
Verified
8.1
23
Administration
8.8
20
|
Verified
8.5
16
7.5
19
|
Verified
7.7
30
7.6
19
8.8
23
7.0
14
|
Verified
9.1
26
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Personalized Content
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
10.0
5
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bluecore and Fresh Relevance are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Bluecore is categorized as SMS Marketing, E-Commerce Analytics, Identity Resolution, and E-Merchandising
Fresh Relevance has no unique categories
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fresh Relevance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
48.3%
Apparel & Fashion
12.4%
Marketing and Advertising
6.7%
Consumer Goods
5.6%
Sporting Goods
5.6%
Other
21.3%
Retail
41.2%
Luxury Goods & Jewelry
9.8%
Leisure, Travel & Tourism
7.8%
Consumer Goods
5.9%
Apparel & Fashion
3.9%
Other
31.4%
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
What is the use of Fresh Relevance?
1 Comment
PG
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease....Read more
Who owns fresh relevance?
1 Comment
PG
Fresh Relevance is owned by Foresight Group, a listed infrastructure and private equity investment management company, along with various members of the...Read more
Fresh Relevance has no more discussions with answers
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