# BlueConic vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that simplifies audience segmentation. Users appreciate this feature as it eliminates the hassle of dealing with fragmented data, making their marketing efforts more effective. - **Users say** that BlueConic offers a highly intuitive user interface, which allows for easy creation of insights that can trigger actions both within the platform and in connected systems. This flexibility is particularly valued by those who need to integrate various data sources seamlessly. - **Reviewers mention** that Salesforce Data 360's initial setup is straightforward, especially with its connectors, which helps users get started quickly. This ease of implementation is a significant advantage for teams looking to minimize downtime during onboarding. - **According to verified reviews** , BlueConic's support and product teams are consistently responsive and helpful, which enhances the overall user experience. Users highlight the exceptional segmentation capabilities and the ability to connect with a wide range of martech partners. - **G2 reviewers note** that while BlueConic has a strong focus on data modeling with its AI Workbench, Salesforce Data 360 offers advanced features like no-code segment builders and Einstein-powered capabilities, which empower business users to work with data effectively without heavy reliance on technical teams. - **Users appreciate** that Salesforce Data 360 provides streaming insights and vector search functionalities, which enhance data processing and querying across systems. This capability is particularly beneficial for organizations that require real-time data analysis to inform their marketing strategies. | | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 19 | 248 | | **Largest Market Segment** | Mid-Market (58.8% of reviews) | Mid-Market (42.7% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### BlueConic **Not enough data** ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 7.5 (14 reviews) | 9.0 (95 reviews) | | **Ease of Use** | 7.9 (14 reviews) | 7.9 (190 reviews) | | **Ease of Setup** | 6.7 (11 reviews) | 7.3 (163 reviews) | | **Ease of Admin** | 7.6 (9 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 7.4 (14 reviews) | 8.6 (90 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (9 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.2 (14 reviews) | 9.0 (92 reviews) | --- ## Pricing ### BlueConic #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Lead Generation | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 | #### Administration | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.6 (7 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.3 (7 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.3 (7 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (8 reviews) | #### Maintainence | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **BlueConic** | 7.9/10 | 11 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 | #### Data Sourcing | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 9.2 (10 reviews) | 8.9 (34 reviews) | | **Expandability** | 8.7 (10 reviews) | 9.2 (51 reviews) | | **Content Marketing** | 7.8 (9 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 7.4 (9 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 6.9 (9 reviews) | 8.5 (28 reviews) | | **Predictive Modeling** | 7.9 (8 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | 7.5 (8 reviews) | 8.7 (29 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Lead Monitoring | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Features** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Mobile** | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | #### Analytics | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Export/Import** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | #### Customization | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Forms** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Management | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | Not enough data | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **BlueConic** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to BlueConic (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | BlueConic | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 5.9% | 20.7% | | **Mid-Market** | 58.8% | 42.7% | | **Enterprise** | 35.3% | 36.6% | ### By Industry #### BlueConic - **Retail:** 12.5% - **Publishing:** 12.5% - **Online Media:** 12.5% - **Entertainment:** 12.5% - **Consulting:** 6.3% - **Non-Profit Organization Management:** 6.3% - **Marketing and Advertising:** 6.3% - **Management Consulting:** 6.3% - **Food & Beverages:** 6.3% - **Consumer Goods:** 6.3% - **Other:** 12.5% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 16.8% - **Computer Software:** 8.9% - **Financial Services:** 7.0% - **Consulting:** 6.1% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.3% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.5% --- ## Alternatives ### Alternatives to BlueConic - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (770 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) --- ## Top Discussions ### BlueConic No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/blueconic-vs-salesforce-data-360-formerly-data-cloud)