Compare BlueConic and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
BlueConic
Star Rating
(15)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about BlueConicSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a seamless user experience, with many users appreciating its ability to unify diverse customer data sources into a single, real-time profile. This feature allows for personalized marketing and service experiences, making it a valuable tool for businesses looking to enhance customer engagement.
- Users say that BlueConic offers exceptional segmentation capabilities, allowing for easy creation of insights that can trigger actions both within the platform and in connected systems. This flexibility is particularly beneficial for teams that require tailored marketing strategies based on specific customer data.
- According to verified reviews, Salesforce Data 360 is praised for its smooth setup process, with users noting that the transition to the platform was not difficult. This ease of implementation can save businesses valuable time and resources, making it an attractive option for those looking to quickly leverage customer data.
- Reviewers mention that BlueConic's user interface is very understandable, which contributes to a positive day-to-day usability experience. Users appreciate the control it offers over data modeling, particularly with features like the AI Workbench, which enhances their ability to manage data effectively.
- G2 reviewers highlight that Salesforce Data 360's comprehensive data integration capabilities allow it to gather and link information from various sources, including CRM, web, and social media. This holistic view of customer data is crucial for businesses aiming to create a cohesive marketing strategy.
- Users report that while BlueConic has strong support and product teams that are responsive and helpful, it faces challenges in terms of overall market presence compared to Salesforce Data 360, which boasts a significantly higher G2 Score and a larger volume of recent reviews, indicating broader user satisfaction.
Pricing
Entry-Level Pricing
BlueConic
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
BlueConic
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.1
12
9.0
91
Ease of Use
8.1
12
8.0
169
Ease of Setup
6.7
9
7.4
142
Ease of Admin
7.6
9
8.6
43
Quality of Support
7.8
12
8.6
87
Has the product been a good partner in doing business?
8.1
9
9.3
42
Product Direction (% positive)
10.0
12
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
9.1
9
8.9
30
8.5
9
9.2
32
7.5
8
8.6
30
7.4
9
9.1
30
Intelligence
6.9
9
8.6
29
7.9
8
8.9
29
7.5
8
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
BlueConic and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
BlueConic is categorized as Lead Capture
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
BlueConic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.3%
Online Media
14.3%
Entertainment
14.3%
Consulting
7.1%
Publishing
7.1%
Other
42.9%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
BlueConic has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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