# Bloomreach vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Bloomreach excels in integrating customer data, segmentation, and campaign automation into a single platform, making it easier for users to create relevant customer journeys without manual effort. This comprehensive approach is particularly appreciated by those managing complex marketing strategies.
- **Users say** that Viant Technology offers a very intuitive user experience, with features like easy creative uploads and performance tracking. Reviewers highlight the platform's reporting by publisher feature, which helps them identify the most efficient channels for their campaigns.
- **According to verified reviews** , Bloomreach's reporting tools are noted for their ease of use, allowing users to track data effectively. This capability is especially beneficial for those running regular newsletters and automated customer journeys, enhancing overall marketing efficiency.
- **Reviewers mention** that while Viant Technology has a strong focus on CTV activation and performance insights, some users feel it could improve in matching specific workflow needs, indicating potential configuration challenges for more complex setups.
- **G2 reviewers highlight** that Viant Technology's onboarding process is quick and straightforward, with many users appreciating the intuitive setup wizard that facilitates a smooth start. This contrasts with Bloomreach, where some users found the setup slightly less user-friendly.
- **Users report** that both platforms provide high-quality support, but Bloomreach edges out slightly with a higher satisfaction rating. Reviewers from both products appreciate the responsiveness and helpfulness of their support teams, which is crucial for resolving issues quickly.



| | Bloomreach | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 774 | 311 | 
| **Largest Market Segment** | Mid-Market (49.6% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | Contact Us 1 License Per Year | No pricing available | 

---
## Top Pros & Cons

### Bloomreach

Pros:
- Ease of Use (211 reviews)
- Features (182 reviews)

Cons:
- Learning Curve (145 reviews)
- Limited Features (103 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Bloomreach | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.8 (630 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 8.3 (641 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 7.8 (350 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 8.4 (279 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 9.2 (625 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (281 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 9.2 (601 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### Bloomreach

#### Entry-Level Pricing

Plan: Autonomous Marketing

Price: Contact Us 1 License Per Year

Description: AI-driven marketing automation with 251% ROI over a 3-year period

Key Features:
- Email marketing
- SMS and mobile marketing
- Ad optimization

[Browse all 3 editions](https://www.g2.com/products/bloomreach-bloomreach/pricing)

#### Free Trial

Yes

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 438 |
| **Viant Technology** | N/A | N/A |

#### Email Marketing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Building and Personalizing Emails** | 9.1 (369 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.2 (345 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.9 (337 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (319 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Landing Pages and Forms** | 7.7 (255 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.6 (319 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.8 (347 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.4 (315 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.9 (208 reviews) | Not enough data | 

#### Lead Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Marketing Lead Database** | 8.7 (274 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 9.2 (341 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (224 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (238 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.8 (300 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (246 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.5 (249 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Program Management** | 8.3 (252 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.7 (176 reviews) | Not enough data | 
| **Calendaring** | 7.6 (185 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.1 (165 reviews) | Not enough data | 

#### Social

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Social Listening** | 7.2 (150 reviews) | Not enough data | 
| **Social Sharing** | 7.4 (154 reviews) | Not enough data | 
| **Social Campaigns** | 7.4 (169 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.2 (154 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.7 (186 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Basic Reporting** | 8.6 (342 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 8.2 (254 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 8.2 (263 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.1 (157 reviews) | Not enough data | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Customization ** | 8.6 (257 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.6 (236 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (257 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 8.4 (219 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (250 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (186 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (21 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (19 reviews) | Not enough data | 
| **Decision Making** | 7.5 (21 reviews) | Not enough data | 

#### Integration

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (261 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.4 (253 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (212 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (150 reviews) | 
| **Campaign Optimization** | Not enough data | 7.9 (152 reviews) | 
| **Reach** | Not enough data | 8.1 (146 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (139 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (131 reviews) | 
| **Brand Safety** | Not enough data | 8.2 (143 reviews) | 
| **Fraud Protection** | Not enough data | 8.1 (137 reviews) | 
| **Frequency Capping** | Not enough data | 8.3 (144 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (147 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.5 (117 reviews) | 
| **In-App Ads** | Not enough data | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Targeting** | Not enough data | 8.5 (151 reviews) | 
| **Retargeting** | Not enough data | 8.2 (136 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (145 reviews) | 
| **Contextual Targeting** | Not enough data | 8.1 (135 reviews) | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (119 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (142 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (147 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (123 reviews) | 
| **Customization** | Not enough data | 7.6 (129 reviews) | 
| **Workflow Capability** | Not enough data | 7.8 (128 reviews) | 
| **Internationalization** | Not enough data | 7.5 (103 reviews) | 
| **Notifications** | Not enough data | 7.3 (121 reviews) | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 64 |
| **Viant Technology** | N/A | N/A |

#### Content

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Content Authoring** | 8.2 (51 reviews) | Not enough data | 
| **Rich Text Editor** | 8.3 (52 reviews) | Not enough data | 
| **Versioning** | 8.0 (52 reviews) | Not enough data | 
| **Plug-ins/Widgets/Apps** | 8.0 (46 reviews) | Not enough data | 
| **Approval Process** | 7.8 (48 reviews) | Not enough data | 
| **Content Scheduling** | 8.7 (54 reviews) | Not enough data | 
| **Asset Management** | 8.6 (53 reviews) | Not enough data | 
| **Internal Search** | 8.3 (51 reviews) | Not enough data | 
| **Content Repository** | 8.4 (47 reviews) | Not enough data | 

#### Design

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.8 (47 reviews) | Not enough data | 
| **Mobile** | 7.9 (52 reviews) | Not enough data | 
| **Branding/Themes** | 8.0 (47 reviews) | Not enough data | 
| **Customization** | 8.6 (52 reviews) | Not enough data | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **User Community** | 7.9 (46 reviews) | Not enough data | 
| **SEO** | 7.4 (42 reviews) | Not enough data | 
| **Flexible Navigation Structures** | 8.0 (43 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (50 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.5 (45 reviews) | Not enough data | 
| **Internationalization** | 8.0 (41 reviews) | Not enough data | 
| **Dashboards and Reports** | 8.2 (53 reviews) | Not enough data | 
| **API / Integrations** | 8.4 (53 reviews) | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.5/10 | 7 |
| **Viant Technology** | N/A | N/A |

#### Messenger

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | 8.7 (5 reviews) | Not enough data | 
| **Customization Interface** | 7.7 (5 reviews) | Not enough data | 

#### Channels

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Social Media** | 8.0 (5 reviews) | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | 9.3 (5 reviews) | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | 8.7 (5 reviews) | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.4/10 | 111 |
| **Viant Technology** | N/A | N/A |

#### Visitor Behavior

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Monitoring** | 8.2 (84 reviews) | Not enough data | 
| **Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Guided Selling** | 7.5 (68 reviews) | Not enough data | 

#### Templates

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Library** | 7.4 (78 reviews) | Not enough data | 
| **Customization** | 8.3 (89 reviews) | Not enough data | 
| **Optimization** | 8.2 (84 reviews) | Not enough data | 

#### Personalization

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Recommendation** | 8.4 (84 reviews) | Not enough data | 
| **Content** | 8.2 (82 reviews) | Not enough data | 
| **Cart Abandonment** | 8.6 (79 reviews) | Not enough data | 
| **Search** | 7.4 (65 reviews) | Not enough data | 
| **Personalization Engine** | 8.2 (79 reviews) | Not enough data | 
| **Product Recommendations** | 8.4 (79 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (92 reviews) | Not enough data | 
| **Personalized Messaging** | 8.6 (81 reviews) | Not enough data | 

#### Multichannel

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Web** | 8.3 (82 reviews) | Not enough data | 
| **Email** | 9.1 (91 reviews) | Not enough data | 
| **Mobile** | 8.5 (84 reviews) | Not enough data | 

#### Administration 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Marketing Campaigns** | 9.1 (91 reviews) | Not enough data | 
| **Reports & Analytics** | 8.4 (96 reviews) | Not enough data | 
| **User Data** | 8.8 (86 reviews) | Not enough data | 
| **Integrations** | 8.3 (83 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Natural Language Interaction** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.0/10 | 91 |
| **Viant Technology** | N/A | N/A |

#### Campaigns

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Customize** | 9.0 (75 reviews) | Not enough data | 
| **Scheduling** | 9.2 (79 reviews) | Not enough data | 
| **Retarget** | 9.1 (74 reviews) | Not enough data | 
| **Segmentation** | 9.2 (85 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (79 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Campaign Performance** | 8.7 (85 reviews) | Not enough data | 
| **Audience Insights** | 8.5 (79 reviews) | Not enough data | 

#### Optimization

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **A/B Testing** | 9.2 (82 reviews) | Not enough data | 
| **Personalization** | 8.9 (80 reviews) | Not enough data | 
| **Rich Notifications** | 8.6 (66 reviews) | Not enough data | 
| **Integrations** | 8.7 (71 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.0/10 | 60 |
| **Viant Technology** | N/A | N/A |

#### Segmentation

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **A/B Testing** | 9.2 (55 reviews) | Not enough data | 
| **Customer Profiles** | 9.4 (54 reviews) | Not enough data | 

#### Targeting

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (50 reviews) | Not enough data | 
| **Contextual Targeting** | 8.9 (50 reviews) | Not enough data | 

#### Triggered Content

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Geofencing** | 8.3 (36 reviews) | Not enough data | 
| **Triggered Emails** | 9.6 (55 reviews) | Not enough data | 
| **Triggered Messages** | 9.3 (48 reviews) | Not enough data | 

#### Personalized Content

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Recommendation Engine** | 8.8 (48 reviews) | Not enough data | 
| **Personalized Discounts** | 8.8 (36 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (47 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.8/10 | 63 |
| **Viant Technology** | N/A | N/A |

#### Text Messaging

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Bulk SMS** | 8.8 (51 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (41 reviews) | Not enough data | 
| **Text Scheduler** | 8.4 (45 reviews) | Not enough data | 
| **Automatic Replies** | 8.0 (41 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.4 (48 reviews) | Not enough data | 
| **MMS Marketing** | 7.6 (39 reviews) | Not enough data | 
| **Personalization** | 8.9 (52 reviews) | Not enough data | 
| **Transactional SMS** | 7.6 (43 reviews) | Not enough data | 

#### SMS Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Reporting** | 8.3 (56 reviews) | Not enough data | 
| **Automation** | 9.0 (53 reviews) | Not enough data | 
| **White Label** | 7.7 (42 reviews) | Not enough data | 
| **Text-to-Landline** | 7.1 (35 reviews) | Not enough data | 
| **Short Codes** | 7.7 (39 reviews) | Not enough data | 
| **API Integration** | 8.5 (51 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (8 reviews) | Not enough data | 
| **Decision Making** | 6.5 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.4/10 | 250 |
| **Viant Technology** | N/A | N/A |

#### Data Sourcing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Data Enrichment** | 8.6 (214 reviews) ✓ Verified | Not enough data | 
| **Expandability** | 8.7 (206 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 8.5 (205 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Marketing Metrics** | 8.5 (217 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 7.8 (176 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 8.0 (179 reviews) ✓ Verified | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.9/10 | 29 |
| **Viant Technology** | N/A | N/A |

#### Merchandising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Product Recommendations** | 8.5 (24 reviews) | Not enough data | 
| **Product Search** | 8.5 (25 reviews) | Not enough data | 
| **Product Display** | 8.8 (23 reviews) | Not enough data | 
| **Media File Storage** | 8.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 8.8 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Reports & Analytics** | 8.9 (24 reviews) | Not enough data | 
| **Customer Data** | 8.9 (22 reviews) | Not enough data | 

#### Administration

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Integrations** | 8.7 (24 reviews) | Not enough data | 
| **Dashboard** | 9.1 (28 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 25 |
| **Viant Technology** | N/A | N/A |

#### Publishing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Automated Publishing** | 8.3 (20 reviews) | Not enough data | 
| **Multi-language** | 8.5 (20 reviews) | Not enough data | 
| **AR/VR Capability** | 7.1 (16 reviews) | Not enough data | 

#### Development

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Image Management** | 8.1 (19 reviews) | Not enough data | 
| **Reuseable Content** | 8.3 (23 reviews) | Not enough data | 
| **Unlimited Environments** | 8.2 (19 reviews) | Not enough data | 
| **Form Builder** | 7.9 (18 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Personalization** | 8.7 (20 reviews) | Not enough data | 
| **Content Performance** | 8.2 (21 reviews) | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.1/10 | 17 |
| **Viant Technology** | N/A | N/A |

#### Compatibility

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Federated Search** | Not enough data | Not enough data | 
| **File Types** | 9.2 (16 reviews) | Not enough data | 
| **Global Language Support** | 9.4 (12 reviews) | Not enough data | 

#### Agentic AI - Enterprise Search Software

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Queries

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Typo Tolerance** | 9.0 (14 reviews) | Not enough data | 
| **Faceted Search** | 9.2 (14 reviews) | Not enough data | 
| **Synonyms** | 9.1 (13 reviews) | Not enough data | 
| **Highlighting** | 9.1 (13 reviews) | Not enough data | 
| **Natural Language** | 9.2 (13 reviews) | Not enough data | 

#### AI powered search - Enterprise Search Software

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 
| **Relevance Tuning** | Not enough data | Not enough data | 
| **NLP & Semantic search** | Not enough data | Not enough data | 

#### Functionality

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Personalization** | 9.0 (15 reviews) | Not enough data | 
| **Search Analytics** | 8.9 (15 reviews) | Not enough data | 
| **Integrations** | 9.3 (12 reviews) | Not enough data | 

#### Compatibility - Enterprise Search Software

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Functionality - Enterprise Search Software

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Search Queries - Enterprise Search Software

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (150 reviews) | 
| **Campaign Optimization** | Not enough data | 7.9 (152 reviews) | 
| **Reach** | Not enough data | 8.1 (146 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (139 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (131 reviews) | 
| **Brand Safety** | Not enough data | 8.2 (143 reviews) | 
| **Fraud Protection** | Not enough data | 8.1 (137 reviews) | 
| **Frequency Capping** | Not enough data | 8.3 (144 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (147 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.5 (117 reviews) | 
| **In-App Ads** | Not enough data | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Targeting** | Not enough data | 8.5 (151 reviews) | 
| **Retargeting** | Not enough data | 8.2 (136 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (145 reviews) | 
| **Contextual Targeting** | Not enough data | 8.1 (135 reviews) | 

#### Mobile

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.9 (89 reviews) | 
| **In-App Ads** | Not enough data | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (119 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (142 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (147 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (123 reviews) | 
| **Customization** | Not enough data | 7.6 (129 reviews) | 
| **Workflow Capability** | Not enough data | 7.8 (128 reviews) | 
| **Internationalization** | Not enough data | 7.5 (103 reviews) | 
| **Notifications** | Not enough data | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (150 reviews) | 
| **Campaign Optimization** | Not enough data | 7.9 (152 reviews) | 
| **Reach** | Not enough data | 8.1 (146 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (139 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (131 reviews) | 
| **Brand Safety** | Not enough data | 8.2 (143 reviews) | 
| **Fraud Protection** | Not enough data | 8.1 (137 reviews) | 
| **Frequency Capping** | Not enough data | 8.3 (144 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (147 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.5 (117 reviews) | 
| **In-App Ads** | Not enough data | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Targeting** | Not enough data | 8.5 (151 reviews) | 
| **Retargeting** | Not enough data | 8.2 (136 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (145 reviews) | 
| **Contextual Targeting** | Not enough data | 8.1 (135 reviews) | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (119 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (142 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (147 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (123 reviews) | 
| **Customization** | Not enough data | 7.6 (129 reviews) | 
| **Workflow Capability** | Not enough data | 7.8 (128 reviews) | 
| **Internationalization** | Not enough data | 7.5 (103 reviews) | 
| **Notifications** | Not enough data | 7.3 (121 reviews) | 

### E-Commerce Search

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.9/10 | 40 |
| **Viant Technology** | N/A | N/A |

#### Search Setup

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Indexing** | 8.8 (32 reviews) | Not enough data | 
| **Auto Complete** | 8.8 (33 reviews) | Not enough data | 
| **Product Information** | 9.0 (31 reviews) | Not enough data | 
| **Stemming** | 8.9 (30 reviews) | Not enough data | 

#### Product Discovery

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Recommendations** | 8.7 (31 reviews) | Not enough data | 
| **Conversion** | 9.0 (34 reviews) | Not enough data | 
| **Personalization** | 8.9 (30 reviews) | Not enough data | 
| **Faceted Search** | 8.8 (35 reviews) | Not enough data | 
| **Ranking and Relevancy** | 9.0 (35 reviews) | Not enough data | 

#### Integration

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **E-Commerce** | 9.1 (32 reviews) | Not enough data | 
| **PIM** | 8.5 (28 reviews) | Not enough data | 
| **Merchadising** | 9.1 (30 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.5/10 | 51 |
| **Viant Technology** | N/A | N/A |

#### Development 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Pre-built Connectors** | 7.5 (42 reviews) | Not enough data | 
| **Custom Connectors** | 7.5 (39 reviews) | Not enough data | 

#### Management 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Reporting and Analytics** | 8.2 (48 reviews) | Not enough data | 
| **Data Mapping** | 8.5 (46 reviews) | Not enough data | 

#### Integration Options

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **ERP Systems** | 6.7 (42 reviews) | Not enough data | 
| **Accounting Systems** | 6.5 (40 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 8.5 (47 reviews) | Not enough data | 
| **EDI** | 6.9 (36 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.6/10 | 124 |
| **Viant Technology** | N/A | N/A |

#### Computing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **WYSIWYG** | 7.6 (91 reviews) | Not enough data | 
| **AI/Machine Learning** | 7.0 (96 reviews) | Not enough data | 
| **Little to No Coding** | 7.0 (104 reviews) | Not enough data | 

#### Experimental Design

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (98 reviews) | Not enough data | 
| **Concurrent Testing** | 8.2 (92 reviews) | Not enough data | 
| **Mobile Testing** | 7.6 (94 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Reporting and Analytics** | 8.3 (115 reviews) | Not enough data | 
| **Heatmaps** | 7.5 (97 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (11 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (150 reviews) | 
| **Campaign Optimization** | Not enough data | 7.9 (152 reviews) | 
| **Reach** | Not enough data | 8.1 (146 reviews) | 
| **Bulk Editing** | Not enough data | 7.5 (139 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (131 reviews) | 
| **Brand Safety** | Not enough data | 8.2 (143 reviews) | 
| **Fraud Protection** | Not enough data | 8.1 (137 reviews) | 
| **Frequency Capping** | Not enough data | 8.3 (144 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (147 reviews) | 
| **Creative Optimization** | Not enough data | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | Not enough data | 7.5 (117 reviews) | 
| **In-App Ads** | Not enough data | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.5 (130 reviews) | 

#### Targeting

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Targeting** | Not enough data | 8.5 (151 reviews) | 
| **Retargeting** | Not enough data | 8.2 (136 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (145 reviews) | 
| **Contextual Targeting** | Not enough data | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 7.7 (155 reviews) | 
| **Estimate and Projections** | Not enough data | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | Not enough data | 8.1 (163 reviews) | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (119 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (142 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (147 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (123 reviews) | 
| **Customization** | Not enough data | 7.6 (129 reviews) | 
| **Workflow Capability** | Not enough data | 7.8 (128 reviews) | 
| **Internationalization** | Not enough data | 7.5 (103 reviews) | 
| **Notifications** | Not enough data | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 6.0/10 | 6 |
| **Viant Technology** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **AI chatbots** | 6.0 (5 reviews) | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.0/10 | 12 |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.3/10 | 56 |
| **Viant Technology** | N/A | N/A |

#### Analysis

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Application Attribution** | 7.6 (39 reviews) | Not enough data | 
| **Campaign Analysis** | 8.4 (50 reviews) | Not enough data | 
| **Uninstall Tracking** | 7.5 (35 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (42 reviews) | Not enough data | 

#### Campaigns

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Proximity Marketing** | 7.6 (37 reviews) | Not enough data | 
| **Push Notifications** | 8.7 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.1 (39 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.5 (43 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (43 reviews) | Not enough data | 

#### Engagement

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Coupons and Promotions** | 8.5 (40 reviews) | Not enough data | 

#### Platform

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Optimization** | 8.3 (35 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (35 reviews) | Not enough data | 
| **Internationalization** | 8.1 (34 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Bloomreach | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

**Unique to Bloomreach (19):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Viant Technology (6):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Bloomreach | Viant Technology | 
|---|---|---|
| **Small-Business** | 27.7% | 39.0% | 
| **Mid-Market** | 49.6% | 40.6% | 
| **Enterprise** | 22.7% | 20.3% | 

### By Industry

#### Bloomreach

- **Retail:** 20.1%
- **Marketing and Advertising:** 8.6%
- **Apparel & Fashion:** 8.6%
- **Financial Services:** 5.3%
- **Leisure, Travel & Tourism:** 4.8%
- **Information Technology and Services:** 4.2%
- **Telecommunications:** 3.3%
- **Automotive:** 2.6%
- **Consumer Goods:** 2.5%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 37.7%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Bloomreach

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
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- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (637 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (327 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### Bloomreach

- Title: [I am really curious which different compaies are using exponea in their day to day work](https://www.g2.com/discussions/52177-i-am-really-curious-which-different-compaies-are-using-exponea-in-their-day-to-day-work) — 3 comments, 2 upvotes
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?](https://www.g2.com/discussions/32544-are-there-any-automated-campaigns-you-have-seen-work-well-in-exponea-that-we-could-implement-in-our-business) — 3 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,..."
- Title: [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) — 2 comments *(includes official response)*
  > **Top comment:** "Bloomreach is used by marketing and merchandising teams for e-commerce personalization. Its solutions include marketing automation, e-commerce search and..."
- Title: [How do I add customer attributes into the preference centre ?](https://www.g2.com/discussions/how-do-i-add-customer-attributes-into-the-preference-centre) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Luke, you are pointing to the "preference centre" but unfortunately our team will need to get more details from you to better understand how we can..."
- Title: [Can I use this tool for advanced SQL queries ?](https://www.g2.com/discussions/35490-can-i-use-this-tool-for-advanced-sql-queries) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Comment deleted by user."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bloomreach-bloomreach-vs-viant-technology-llc-viant-technology)