Introducing G2.ai, the future of software buying.Try now
Compare Bloomreach and Optimizely Web Experimentation 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Contact Vendor
Bloomreach
Star Rating
(721)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansOptimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bloomreach excels in Quality of Support, scoring 9.3 compared to Optimizely's 8.0. Reviewers mention that Bloomreach's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Bloomreach outperforms Optimizely in Reporting and Analytics, with scores of 8.3 versus 8.2. Users appreciate Bloomreach's intuitive dashboard and detailed insights, which help in making data-driven decisions.
- Users on G2 highlight Bloomreach's superior Heatmaps feature, scoring 7.5 compared to Optimizely's 5.7. Reviewers say that Bloomreach provides more actionable insights into user behavior, allowing for better optimization of web pages.
- G2 users report that Bloomreach's A/B Testing capabilities are robust, scoring 9.3 against Optimizely's 8.8. Users mention that Bloomreach offers more flexibility in testing variations, which enhances experimentation outcomes.
- Reviewers mention that Bloomreach shines in Customer Profiles, scoring 9.4 compared to Optimizely's 8.1. Users say that Bloomreach's ability to create detailed customer segments leads to more personalized marketing efforts.
- Users report that Bloomreach's Marketing Campaigns feature is highly effective, scoring 9.1 versus Optimizely's 8.0. Reviewers appreciate the ease of creating and managing campaigns, which significantly boosts engagement rates.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Bloomreach
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.9
600
8.4
296
Ease of Use
8.3
611
8.1
309
Ease of Setup
7.7
316
8.0
155
Ease of Admin
8.4
274
8.2
124
Quality of Support
9.2
597
8.0
252
Has the product been a good partner in doing business?
9.1
275
7.9
119
Product Direction (% positive)
9.1
575
7.8
271
Features by Category
Email Marketing
9.1
362
|
Verified
Not enough data
9.1
342
|
Verified
Not enough data
8.9
336
|
Verified
Not enough data
8.8
317
|
Verified
Not enough data
Online Marketing
7.7
253
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.8
341
|
Verified
Not enough data
8.4
316
|
Verified
Not enough data
7.9
209
Not enough data
Lead Management
8.7
273
|
Verified
Not enough data
8.5
292
|
Verified
Not enough data
9.1
333
|
Verified
Not enough data
8.2
225
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
8.8
300
|
Verified
Not enough data
8.2
248
|
Verified
Not enough data
8.5
247
|
Verified
Not enough data
Campaign Management
8.3
251
|
Verified
Not enough data
7.7
179
Not enough data
7.6
187
|
Verified
Not enough data
7.1
168
Not enough data
Social
7.2
152
Not enough data
7.4
156
Not enough data
7.4
171
|
Verified
Not enough data
7.2
156
|
Verified
Not enough data
7.7
187
|
Verified
Not enough data
Reporting & Analytics
8.6
337
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.2
256
|
Verified
Not enough data
8.2
264
|
Verified
Not enough data
7.1
159
Not enough data
Platform
8.6
251
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.7
260
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.4
220
|
Verified
Not enough data
8.8
249
|
Verified
Not enough data
8.0
188
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.2
21
Not enough data
7.2
20
Not enough data
7.0
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
21
Not enough data
Integration
8.5
259
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
7.8
214
|
Verified
Not enough data
Content
8.2
52
Not enough data
8.3
53
Not enough data
8.1
53
Not enough data
8.0
47
Not enough data
7.9
49
Not enough data
8.7
55
Not enough data
8.6
54
Not enough data
8.4
52
Not enough data
8.4
48
Not enough data
Design
7.8
48
Not enough data
7.9
53
Not enough data
8.1
48
Not enough data
8.6
53
Not enough data
Platform
7.9
47
Not enough data
7.5
43
Not enough data
8.1
44
Not enough data
8.7
51
Not enough data
8.5
46
Not enough data
8.1
42
Not enough data
8.2
54
Not enough data
8.4
54
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.7
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
Channels
8.3
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Customers
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
7.8
24
|
Verified
8.9
82
8.5
26
|
Verified
7.4
68
7.6
22
|
Verified
Templates
7.5
78
7.8
24
|
Verified
8.3
90
8.3
23
|
Verified
8.2
84
8.4
24
|
Verified
Personalization
8.3
83
7.6
23
|
Verified
8.1
81
7.7
26
|
Verified
8.6
80
7.9
21
|
Verified
7.4
66
Feature Not Available
8.2
78
7.5
20
|
Verified
8.3
79
7.0
19
|
Verified
8.8
90
9.0
24
|
Verified
8.6
80
8.6
22
|
Verified
Multichannel
8.3
83
8.5
26
|
Verified
9.1
91
6.9
20
|
Verified
8.5
85
8.9
25
|
Verified
Administration
9.1
91
8.0
22
|
Verified
8.4
97
8.5
22
|
Verified
8.8
86
8.2
22
|
Verified
8.3
84
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
77
Not enough data
9.2
80
Not enough data
9.0
76
Not enough data
9.2
86
Not enough data
9.2
81
Not enough data
Analytics
8.7
86
Not enough data
8.5
81
Not enough data
Optimization
9.2
84
Not enough data
8.9
82
Not enough data
8.6
68
Not enough data
8.6
73
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
8.8
21
9.4
54
8.1
14
Targeting
9.2
50
7.6
21
8.9
50
7.8
20
Triggered Content
8.3
36
7.8
16
9.6
55
Feature Not Available
9.3
48
7.4
13
Personalized Content
8.8
48
8.0
15
8.8
36
8.1
16
8.9
47
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
50
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
51
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.5
216
|
Verified
9.3
5
8.7
208
|
Verified
8.0
5
Feature Not Available
Not enough data
8.5
207
|
Verified
7.2
6
Intelligence
8.5
219
|
Verified
Not enough data
7.8
178
|
Verified
Not enough data
8.0
181
|
Verified
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.4
21
Not enough data
8.6
21
Not enough data
7.3
17
Not enough data
Development
8.2
20
Not enough data
8.4
24
Not enough data
8.3
20
Not enough data
8.0
19
Not enough data
Analytics
8.7
21
Not enough data
8.3
22
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
93
7.9
67
7.0
98
6.4
61
7.0
106
6.9
72
Experimental Design
8.3
100
8.4
70
8.2
94
8.7
69
7.6
96
8.7
69
Analytics
8.3
117
8.2
68
7.5
99
5.8
62
Agentic AI - A/B Testing
7.4
12
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.4
12
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
Platform integration - Conversational Commerce Platforms
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
9.0
5
Not enough data
8.3
5
Not enough data
Agentic AI - Personalization
7.1
12
Not enough data
6.9
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.7
40
Not enough data
8.3
49
Not enough data
7.5
35
Not enough data
8.4
42
Not enough data
Campaigns
7.5
38
Not enough data
8.6
43
Not enough data
8.1
40
Not enough data
7.8
33
Not enough data
9.4
42
Not enough data
9.0
43
Not enough data
Engagement
8.4
40
Not enough data
Platform
8.3
36
Not enough data
8.1
36
Not enough data
8.1
35
Not enough data
Agentic AI - Mobile Marketing
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Optimizely Web Experimentation are categorized as E-Commerce Personalization, A/B Testing, Customer Data Platform (CDP), Personalization, and Personalization Engines
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Search, Headless CMS, E-Merchandising, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, and RCS Business Messaging
Optimizely Web Experimentation is categorized as Feature Management and Configuration Management
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.9%
Apparel & Fashion
8.7%
Marketing and Advertising
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.6%
Other
52.8%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
