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At a Glance
Bloomreach
Bloomreach
Star Rating
(721)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plans
Optimizely Content Management System
Optimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management System
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Bloomreach excels in Quality of Support, scoring 9.3 compared to Optimizely's 7.7. Reviewers mention that Bloomreach's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
  • Reviewers mention that Bloomreach outperforms Optimizely in Developer Tools, with a score of 9.8 versus 7.6. Users appreciate the extensive API and integration capabilities that Bloomreach offers, allowing for seamless connectivity with other systems.
  • Users say that Bloomreach shines in Automation features, scoring 9.4 compared to Optimizely's 6.9. Reviewers highlight the ease of setting up automated workflows, which significantly enhances productivity.
  • G2 users report that Bloomreach's Website Staging feature is superior, with a score of 9.7 against Optimizely's 7.8. Reviewers mention that the staging environment allows for thorough testing before going live, reducing the risk of errors.
  • Reviewers mention that Bloomreach leads in Content Scheduling, scoring 8.7 compared to Optimizely's 8.0. Users appreciate the intuitive scheduling interface that allows for easy management of content publication timelines.
  • Users on G2 report that Bloomreach's CMS Variety is impressive, scoring 9.7 versus Optimizely's 7.5. Reviewers highlight the flexibility in choosing different content types and structures, which enhances the overall content management experience.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Browse all 4 pricing plans
Optimizely Content Management System
No pricing available
Free Trial
Bloomreach
Free Trial is available
Optimizely Content Management System
No trial information available
Ratings
Meets Requirements
8.8
601
8.2
168
Ease of Use
8.3
612
7.9
170
Ease of Setup
7.7
317
7.3
125
Ease of Admin
8.4
274
7.5
109
Quality of Support
9.2
598
7.8
149
Has the product been a good partner in doing business?
9.1
275
8.1
98
Product Direction (% positive)
9.1
576
7.8
156
Features by Category
8.1
412
Not enough data
Email Marketing
9.1
362
|
Verified
Not enough data
9.1
342
|
Verified
Not enough data
8.9
336
|
Verified
Not enough data
8.8
317
|
Verified
Not enough data
Online Marketing
7.7
253
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.8
342
|
Verified
Not enough data
8.4
316
|
Verified
Not enough data
7.9
209
Not enough data
Lead Management
8.7
273
|
Verified
Not enough data
8.5
292
|
Verified
Not enough data
9.1
333
|
Verified
Not enough data
8.2
225
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
8.8
300
|
Verified
Not enough data
8.2
248
|
Verified
Not enough data
8.5
247
|
Verified
Not enough data
Campaign Management
8.3
251
|
Verified
Not enough data
7.7
179
Not enough data
7.6
187
|
Verified
Not enough data
7.1
168
Not enough data
Social
7.2
152
Not enough data
7.4
156
Not enough data
7.4
171
|
Verified
Not enough data
7.2
156
|
Verified
Not enough data
7.7
187
|
Verified
Not enough data
Reporting & Analytics
8.6
337
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.2
256
|
Verified
Not enough data
8.2
264
|
Verified
Not enough data
7.1
159
Not enough data
Platform
8.6
251
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.7
260
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.4
220
|
Verified
Not enough data
8.8
249
|
Verified
Not enough data
8.0
188
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.2
21
Not enough data
7.2
20
Not enough data
7.0
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
21
Not enough data
Integration
8.5
259
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
7.8
214
|
Verified
Not enough data
Web Content ManagementHide 23 FeaturesShow 23 Features
8.2
64
7.6
161
Content
8.2
52
8.3
143
|
Verified
8.3
53
8.0
143
|
Verified
8.1
53
8.0
137
|
Verified
8.0
47
7.2
135
|
Verified
7.9
49
7.7
127
|
Verified
8.7
55
7.9
135
|
Verified
8.6
54
7.6
136
|
Verified
8.4
52
6.9
139
|
Verified
8.4
48
7.9
134
|
Verified
Design
7.8
48
6.4
119
|
Verified
7.9
53
7.1
123
|
Verified
8.1
48
7.5
120
|
Verified
8.6
53
7.8
130
|
Verified
Platform
7.9
47
7.2
126
7.5
43
7.7
131
8.1
44
7.8
133
|
Verified
8.7
51
8.0
137
|
Verified
8.5
46
8.2
116
|
Verified
8.1
42
8.2
120
|
Verified
8.2
54
6.9
125
|
Verified
8.4
54
7.7
125
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
8.3
7
Not enough data
Messenger
7.7
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
Channels
8.3
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Customers
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Platforms (DXP)Hide 17 FeaturesShow 17 Features
8.1
94
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
8.4
109
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
8.9
92
Not enough data
Campaigns
9.0
77
Not enough data
9.2
80
Not enough data
9.0
76
Not enough data
9.2
86
Not enough data
9.2
81
Not enough data
Analytics
8.7
86
Not enough data
8.5
81
Not enough data
Optimization
9.2
84
Not enough data
8.9
82
Not enough data
8.6
68
Not enough data
8.6
73
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
9.0
60
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
62
Not enough data
Text Messaging
8.8
50
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
51
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
252
Not enough data
Data Sourcing
8.5
216
|
Verified
Not enough data
8.7
208
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
207
|
Verified
Not enough data
Intelligence
8.5
219
|
Verified
Not enough data
7.8
178
|
Verified
Not enough data
8.0
181
|
Verified
Not enough data
8.8
28
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
9.6
13
7.4
15
Functionality
9.8
10
7.3
13
9.4
11
6.3
12
9.7
10
7.2
13
Management
9.5
10
7.6
14
9.4
9
8.3
14
9.5
11
7.7
13
Support
9.7
11
7.4
14
9.7
11
7.8
12
9.7
10
7.4
13
9.1
21
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
8.2
25
7.8
15
Publishing
8.4
21
8.2
14
8.6
21
8.8
14
7.3
17
6.4
14
Development
8.2
20
7.8
15
8.4
24
7.7
14
8.3
20
7.4
14
8.0
19
7.9
15
Analytics
8.7
21
8.2
15
8.3
22
8.0
15
Agentic AI - Headless CMS
Not enough data
Not enough data
Enterprise Search SoftwareHide 30 FeaturesShow 30 Features
9.1
17
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
37
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
7.5
51
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
7.5
126
Not enough data
Computing
7.6
93
Not enough data
7.0
98
Not enough data
7.0
106
Not enough data
Experimental Design
8.3
100
Not enough data
8.2
94
Not enough data
7.6
96
Not enough data
Analytics
8.3
117
Not enough data
7.5
99
Not enough data
Agentic AI - A/B Testing
7.4
12
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.4
12
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
7.6
5
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
Platform integration - Conversational Commerce Platforms
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
9.0
5
Not enough data
8.3
5
Not enough data
7.1
12
Not enough data
Agentic AI - Personalization
7.1
12
Not enough data
6.9
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
8.5
54
Not enough data
Analysis
7.7
40
Not enough data
8.3
49
Not enough data
7.5
35
Not enough data
8.4
42
Not enough data
Campaigns
7.5
38
Not enough data
8.6
43
Not enough data
8.1
40
Not enough data
7.8
33
Not enough data
9.4
42
Not enough data
9.0
43
Not enough data
Engagement
8.4
40
Not enough data
Platform
8.3
36
Not enough data
8.1
36
Not enough data
8.1
35
Not enough data
Agentic AI - Mobile Marketing
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
Reviews
Reviewers' Company Size
Bloomreach
Bloomreach
Small-Business(50 or fewer emp.)
27.8%
Mid-Market(51-1000 emp.)
49.6%
Enterprise(> 1000 emp.)
22.6%
Optimizely Content Management System
Optimizely Content Management System
Small-Business(50 or fewer emp.)
17.8%
Mid-Market(51-1000 emp.)
46.7%
Enterprise(> 1000 emp.)
35.6%
Reviewers' Industry
Bloomreach
Bloomreach
Retail
20.0%
Apparel & Fashion
8.7%
Marketing and Advertising
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.7%
Optimizely Content Management System
Optimizely Content Management System
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
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Discussions
Bloomreach
Bloomreach Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
Laura I.
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Optimizely Content Management System
Optimizely Content Management System Discussions
Does Episerver offer product education?
2 Comments
Edward N.
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver a CMS?
1 Comment
JN
YES - an old-style CMS built on MS .Net. Not headless Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more