# Bloomreach vs Liferay Digital Experience Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Liferay Digital Experience Platform excels in **content management** , with users praising its ability to easily integrate with systems like Ldap and Azure AD. They highlight that once the initial setup is complete, managing and configuring content becomes straightforward, making it a robust choice for ongoing content needs.
- **Users say** Bloomreach shines in **email and SMS design** , with many finding the platform very easy to use for creating campaigns. Reviewers appreciate the seamless integration process, noting that it was smooth with minimal issues, especially with the help of support teams like Datacop.
- **According to verified reviews** , Liferay Digital Experience Platform has a strong reputation for **ease of setup** , with users mentioning an intuitive onboarding process that facilitates quick implementation. This contrasts with Bloomreach, where some users have reported challenges during the initial setup phase.
- **Reviewers mention** that Bloomreach offers impressive **real-time analytics** capabilities, allowing users to easily create scenarios and view dashboards. This feature is particularly appreciated for optimizing customer journeys, showcasing its strength in data-driven marketing.
- **G2 reviewers highlight** Liferay's superior **customization options** , with users noting the platform's flexibility in creating tailored workflows and content structures. This level of customization is often seen as a significant advantage for businesses with specific needs.
- **Users report** that while Bloomreach has a strong support system, Liferay Digital Experience Platform is noted for its **quality of support** , with higher ratings in this area. Users feel that Liferay's support is responsive and effective, enhancing their overall experience with the platform.



| | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 774 | 148 | 
| **Largest Market Segment** | Mid-Market (49.6% of reviews) | Mid-Market (39.8% of reviews) | 
| **Entry Level Price** | Contact Us 1 License Per Year | Contact Us 1 Users | 

---
## Top Pros & Cons

### Bloomreach

Pros:
- Ease of Use (211 reviews)
- Features (182 reviews)

Cons:
- Learning Curve (145 reviews)
- Limited Features (103 reviews)

### Liferay Digital Experience Platform

Pros:
- Customizability (1 reviews)
- Customization (1 reviews)

Cons:
- Error Issues (1 reviews)
- Outdated Documentation (1 reviews)

---
## Ratings Comparison
| Rating | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
  | **Meets Requirements** | 8.8 (630 reviews) | 8.6 (71 reviews) | 
  | **Ease of Use** | 8.3 (641 reviews) | 8.4 (95 reviews) | 
  | **Ease of Setup** | 7.8 (350 reviews) | 8.2 (88 reviews) | 
  | **Ease of Admin** | 8.4 (279 reviews) | 8.3 (24 reviews) | 
  | **Quality of Support** | 9.2 (625 reviews) | 8.5 (70 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (281 reviews) | 8.6 (25 reviews) | 
  | **Product Direction (% positive)** | 9.2 (601 reviews) | 9.0 (68 reviews) | 

---
## Pricing

### Bloomreach

#### Entry-Level Pricing

Plan: Autonomous Marketing

Price: Contact Us 1 License Per Year

Description: AI-driven marketing automation with 251% ROI over a 3-year period

Key Features:
- Email marketing
- SMS and mobile marketing
- Ad optimization

[Browse all 3 editions](https://www.g2.com/products/bloomreach-bloomreach/pricing)

#### Free Trial

Yes

### Liferay Digital Experience Platform

#### Entry-Level Pricing

Plan: Enterprise Subscription

Price: Contact Us 1 Users

Key Features:
- https://www.liferay.com/contact-sales
- https://www.liferay.com/request-a-demo

[Browse all 2 editions](https://www.g2.com/products/liferay-liferay-digital-experience-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 438 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Email Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 9.1 (369 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.2 (345 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.9 (337 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (319 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Landing Pages and Forms** | 7.7 (255 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.6 (319 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.8 (347 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.4 (315 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.9 (208 reviews) | Not enough data | 

#### Lead Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Marketing Lead Database** | 8.7 (274 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 9.2 (341 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (224 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (238 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.8 (300 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (246 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.5 (249 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Program Management** | 8.3 (252 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.7 (176 reviews) | Not enough data | 
| **Calendaring** | 7.6 (185 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.1 (165 reviews) | Not enough data | 

#### Social

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Social Listening** | 7.2 (150 reviews) | Not enough data | 
| **Social Sharing** | 7.4 (154 reviews) | Not enough data | 
| **Social Campaigns** | 7.4 (169 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.2 (154 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.7 (186 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Basic Reporting** | 8.6 (342 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 8.2 (254 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 8.2 (263 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.1 (157 reviews) | Not enough data | 

#### Platform

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Customization ** | 8.6 (257 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.6 (236 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (257 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 8.4 (219 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (250 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (186 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (21 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (19 reviews) | Not enough data | 
| **Decision Making** | 7.5 (21 reviews) | Not enough data | 

#### Integration

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (261 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.4 (253 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (212 reviews) ✓ Verified | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | 10.0/10 | 9 |

#### Interface and Performance

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Import/Export** | Not enough data | Not enough data | 
| **Organizational Interface** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **File Preview** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **File Transformation** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Expiration** | Not enough data | Not enough data | 
| **Watermark** | Not enough data | Not enough data | 
| **Digital Rights Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 

#### Media Types

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Video** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Images** | Not enough data | Not enough data | 

#### Administration

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 10.0 (5 reviews) | 
| **Brand Portal** | Not enough data | Not enough data | 
| **Integration with Creative Software** | Not enough data | Not enough data | 
| **Integration with Marketing Software** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 64 |
| **Liferay Digital Experience Platform** | 8.5/10 | 30 |

#### Content

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Content Authoring** | 8.2 (51 reviews) | 9.2 (10 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.3 (52 reviews) | 8.5 (13 reviews) ✓ Verified | 
| **Versioning** | 8.0 (52 reviews) | 8.3 (11 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 8.0 (46 reviews) | 8.9 (11 reviews) ✓ Verified | 
| **Approval Process** | 7.8 (48 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Content Scheduling** | 8.7 (54 reviews) | 8.7 (9 reviews) ✓ Verified | 
| **Asset Management** | 8.6 (53 reviews) | 9.0 (8 reviews) ✓ Verified | 
| **Internal Search** | 8.3 (51 reviews) | 6.9 (8 reviews) ✓ Verified | 
| **Content Repository** | 8.4 (47 reviews) | 9.1 (9 reviews) ✓ Verified | 

#### Design

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.8 (47 reviews) | Not enough data | 
| **Mobile** | 7.9 (52 reviews) | 8.6 (7 reviews) ✓ Verified | 
| **Branding/Themes** | 8.0 (47 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Customization** | 8.6 (52 reviews) | 9.4 (13 reviews) ✓ Verified | 

#### Platform

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **User Community** | 7.9 (46 reviews) | 8.3 (7 reviews) ✓ Verified | 
| **SEO** | 7.4 (42 reviews) | 8.0 (5 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.0 (43 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (50 reviews) | 9.0 (14 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (45 reviews) | 8.9 (9 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (41 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Dashboards and Reports** | 8.2 (53 reviews) | 7.0 (5 reviews) ✓ Verified | 
| **API / Integrations** | 8.4 (53 reviews) | 8.2 (11 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.5/10 | 7 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Messenger

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | 8.7 (5 reviews) | Not enough data | 
| **Customization Interface** | 7.7 (5 reviews) | Not enough data | 

#### Channels

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Social Media** | 8.0 (5 reviews) | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | 9.3 (5 reviews) | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | 8.7 (5 reviews) | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | 9.3/10 | 83 |

#### Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Reports & Dashboards** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | 9.3 (21 reviews) | 
| **Marketing Automation** | Not enough data | Not enough data | 

#### Content Management

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.3 (14 reviews) | 
| **Asset Management** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | 9.9 (37 reviews) | 

#### Design & Development

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **No-Code App Development** | Not enough data | 8.8 (19 reviews) | 
| **Low-Code App Development** | Not enough data | 9.5 (25 reviews) | 
| **Self-Service Capabilities** | Not enough data | 9.0 (7 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.3 (25 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.4/10 | 111 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Visitor Behavior

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Monitoring** | 8.2 (84 reviews) | Not enough data | 
| **Targeting** | 8.9 (82 reviews) | Not enough data | 
| **Guided Selling** | 7.5 (68 reviews) | Not enough data | 

#### Templates

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Library** | 7.4 (78 reviews) | Not enough data | 
| **Customization** | 8.3 (89 reviews) | Not enough data | 
| **Optimization** | 8.2 (84 reviews) | Not enough data | 

#### Personalization

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Recommendation** | 8.4 (84 reviews) | Not enough data | 
| **Content** | 8.2 (82 reviews) | Not enough data | 
| **Cart Abandonment** | 8.6 (79 reviews) | Not enough data | 
| **Search** | 7.4 (65 reviews) | Not enough data | 
| **Personalization Engine** | 8.2 (79 reviews) | Not enough data | 
| **Product Recommendations** | 8.4 (79 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (92 reviews) | Not enough data | 
| **Personalized Messaging** | 8.6 (81 reviews) | Not enough data | 

#### Multichannel

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Web** | 8.3 (82 reviews) | Not enough data | 
| **Email** | 9.1 (91 reviews) | Not enough data | 
| **Mobile** | 8.5 (84 reviews) | Not enough data | 

#### Administration 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Marketing Campaigns** | 9.1 (91 reviews) | Not enough data | 
| **Reports & Analytics** | 8.4 (96 reviews) | Not enough data | 
| **User Data** | 8.8 (86 reviews) | Not enough data | 
| **Integrations** | 8.3 (83 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Natural Language Interaction** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.0/10 | 91 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Campaigns

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Customize** | 9.0 (75 reviews) | Not enough data | 
| **Scheduling** | 9.2 (79 reviews) | Not enough data | 
| **Retarget** | 9.1 (74 reviews) | Not enough data | 
| **Segmentation** | 9.2 (85 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (79 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Campaign Performance** | 8.7 (85 reviews) | Not enough data | 
| **Audience Insights** | 8.5 (79 reviews) | Not enough data | 

#### Optimization

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **A/B Testing** | 9.2 (82 reviews) | Not enough data | 
| **Personalization** | 8.9 (80 reviews) | Not enough data | 
| **Rich Notifications** | 8.6 (66 reviews) | Not enough data | 
| **Integrations** | 8.7 (71 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.0/10 | 60 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Segmentation

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **A/B Testing** | 9.2 (55 reviews) | Not enough data | 
| **Customer Profiles** | 9.4 (54 reviews) | Not enough data | 

#### Targeting

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (50 reviews) | Not enough data | 
| **Contextual Targeting** | 8.9 (50 reviews) | Not enough data | 

#### Triggered Content

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Geofencing** | 8.3 (36 reviews) | Not enough data | 
| **Triggered Emails** | 9.6 (55 reviews) | Not enough data | 
| **Triggered Messages** | 9.3 (48 reviews) | Not enough data | 

#### Personalized Content

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Recommendation Engine** | 8.8 (48 reviews) | Not enough data | 
| **Personalized Discounts** | 8.8 (36 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (47 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.8/10 | 63 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Text Messaging

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Bulk SMS** | 8.8 (51 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (41 reviews) | Not enough data | 
| **Text Scheduler** | 8.4 (45 reviews) | Not enough data | 
| **Automatic Replies** | 8.0 (41 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.4 (48 reviews) | Not enough data | 
| **MMS Marketing** | 7.6 (39 reviews) | Not enough data | 
| **Personalization** | 8.9 (52 reviews) | Not enough data | 
| **Transactional SMS** | 7.6 (43 reviews) | Not enough data | 

#### SMS Platform

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Reporting** | 8.3 (56 reviews) | Not enough data | 
| **Automation** | 9.0 (53 reviews) | Not enough data | 
| **White Label** | 7.7 (42 reviews) | Not enough data | 
| **Text-to-Landline** | 7.1 (35 reviews) | Not enough data | 
| **Short Codes** | 7.7 (39 reviews) | Not enough data | 
| **API Integration** | 8.5 (51 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (8 reviews) | Not enough data | 
| **Decision Making** | 6.5 (8 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.4/10 | 250 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Data Sourcing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Data Enrichment** | 8.6 (214 reviews) ✓ Verified | Not enough data | 
| **Expandability** | 8.7 (206 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 8.5 (205 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Marketing Metrics** | 8.5 (217 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | 7.8 (176 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | 8.0 (179 reviews) ✓ Verified | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.9/10 | 29 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Merchandising

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Product Recommendations** | 8.5 (24 reviews) | Not enough data | 
| **Product Search** | 8.5 (25 reviews) | Not enough data | 
| **Product Display** | 8.8 (23 reviews) | Not enough data | 
| **Media File Storage** | 8.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 8.8 (21 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Reports & Analytics** | 8.9 (24 reviews) | Not enough data | 
| **Customer Data** | 8.9 (22 reviews) | Not enough data | 

#### Administration

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Integrations** | 8.7 (24 reviews) | Not enough data | 
| **Dashboard** | 9.1 (28 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.1/10 | 25 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Publishing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Automated Publishing** | 8.3 (20 reviews) | Not enough data | 
| **Multi-language** | 8.5 (20 reviews) | Not enough data | 
| **AR/VR Capability** | 7.1 (16 reviews) | Not enough data | 

#### Development

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Image Management** | 8.1 (19 reviews) | Not enough data | 
| **Reuseable Content** | 8.3 (23 reviews) | Not enough data | 
| **Unlimited Environments** | 8.2 (19 reviews) | Not enough data | 
| **Form Builder** | 7.9 (18 reviews) | Not enough data | 

#### Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Personalization** | 8.7 (20 reviews) | Not enough data | 
| **Content Performance** | 8.2 (21 reviews) | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Search Software

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 9.1/10 | 17 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Compatibility

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Federated Search** | Not enough data | Not enough data | 
| **File Types** | 9.2 (16 reviews) | Not enough data | 
| **Global Language Support** | 9.4 (12 reviews) | Not enough data | 

#### Agentic AI - Enterprise Search Software

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Queries

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Typo Tolerance** | 9.0 (14 reviews) | Not enough data | 
| **Faceted Search** | 9.2 (14 reviews) | Not enough data | 
| **Synonyms** | 9.1 (13 reviews) | Not enough data | 
| **Highlighting** | 9.1 (13 reviews) | Not enough data | 
| **Natural Language** | 9.2 (13 reviews) | Not enough data | 

#### AI powered search - Enterprise Search Software

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Generative RAG (Retrieval augmented generation)** | Not enough data | Not enough data | 
| **Relevance Tuning** | Not enough data | Not enough data | 
| **NLP & Semantic search** | Not enough data | Not enough data | 

#### Functionality

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Personalization** | 9.0 (15 reviews) | Not enough data | 
| **Search Analytics** | 8.9 (15 reviews) | Not enough data | 
| **Integrations** | 9.3 (12 reviews) | Not enough data | 

#### Compatibility - Enterprise Search Software

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **File Types** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Global Language Support** | Not enough data | Not enough data | 

#### Functionality - Enterprise Search Software

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Search Queries - Enterprise Search Software

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Highlighting** | Not enough data | Not enough data | 
| **Faceted Search** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 

### E-Commerce Search

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.9/10 | 40 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Search Setup

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Indexing** | 8.8 (32 reviews) | Not enough data | 
| **Auto Complete** | 8.8 (33 reviews) | Not enough data | 
| **Product Information** | 9.0 (31 reviews) | Not enough data | 
| **Stemming** | 8.9 (30 reviews) | Not enough data | 

#### Product Discovery

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Recommendations** | 8.7 (31 reviews) | Not enough data | 
| **Conversion** | 9.0 (34 reviews) | Not enough data | 
| **Personalization** | 8.9 (30 reviews) | Not enough data | 
| **Faceted Search** | 8.8 (35 reviews) | Not enough data | 
| **Ranking and Relevancy** | 9.0 (35 reviews) | Not enough data | 

#### Integration

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **E-Commerce** | 9.1 (32 reviews) | Not enough data | 
| **PIM** | 8.5 (28 reviews) | Not enough data | 
| **Merchadising** | 9.1 (30 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.5/10 | 51 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Development 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Pre-built Connectors** | 7.5 (42 reviews) | Not enough data | 
| **Custom Connectors** | 7.5 (39 reviews) | Not enough data | 

#### Management 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Reporting and Analytics** | 8.2 (48 reviews) | Not enough data | 
| **Data Mapping** | 8.5 (46 reviews) | Not enough data | 

#### Integration Options

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **ERP Systems** | 6.7 (42 reviews) | Not enough data | 
| **Accounting Systems** | 6.5 (40 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 8.5 (47 reviews) | Not enough data | 
| **EDI** | 6.9 (36 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.6/10 | 124 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Computing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **WYSIWYG** | 7.6 (91 reviews) | Not enough data | 
| **AI/Machine Learning** | 7.0 (96 reviews) | Not enough data | 
| **Little to No Coding** | 7.0 (104 reviews) | Not enough data | 

#### Experimental Design

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (98 reviews) | Not enough data | 
| **Concurrent Testing** | 8.2 (92 reviews) | Not enough data | 
| **Mobile Testing** | 7.6 (94 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Reporting and Analytics** | 8.3 (115 reviews) | Not enough data | 
| **Heatmaps** | 7.5 (97 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (11 reviews) | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 6.0/10 | 6 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **AI chatbots** | 6.0 (5 reviews) | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 7.0/10 | 12 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

#### AI Personalization - Personalization

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | 8.3/10 | 56 |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Analysis

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Application Attribution** | 7.6 (39 reviews) | Not enough data | 
| **Campaign Analysis** | 8.4 (50 reviews) | Not enough data | 
| **Uninstall Tracking** | 7.5 (35 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (42 reviews) | Not enough data | 

#### Campaigns

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Proximity Marketing** | 7.6 (37 reviews) | Not enough data | 
| **Push Notifications** | 8.7 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.1 (39 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.5 (43 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (43 reviews) | Not enough data | 

#### Engagement

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Coupons and Promotions** | 8.5 (40 reviews) | Not enough data | 

#### Platform

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Optimization** | 8.3 (35 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (35 reviews) | Not enough data | 
| **Internationalization** | 8.1 (34 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Bloomreach** | N/A | N/A |
| **Liferay Digital Experience Platform** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Bloomreach (19):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Enterprise Search Software](https://www.g2.com/categories/enterprise-search-software), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Liferay Digital Experience Platform (3):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Portal Software](https://www.g2.com/categories/portals), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Bloomreach | Liferay Digital Experience Platform | 
|---|---|---|
| **Small-Business** | 27.7% | 21.2% | 
| **Mid-Market** | 49.6% | 39.8% | 
| **Enterprise** | 22.7% | 38.9% | 

### By Industry

#### Bloomreach

- **Retail:** 20.1%
- **Marketing and Advertising:** 8.6%
- **Apparel & Fashion:** 8.6%
- **Financial Services:** 5.3%
- **Leisure, Travel & Tourism:** 4.8%
- **Information Technology and Services:** 4.2%
- **Telecommunications:** 3.3%
- **Automotive:** 2.6%
- **Consumer Goods:** 2.5%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 37.7%

#### Liferay Digital Experience Platform

- **Information Technology and Services:** 14.7%
- **Computer Software:** 13.8%
- **Financial Services:** 6.4%
- **Government Administration:** 5.5%
- **Insurance:** 4.6%
- **Higher Education:** 3.7%
- **Banking:** 2.8%
- **Computer & Network Security:** 2.8%
- **Defense & Space:** 2.8%
- **Education Management:** 2.8%
- **Other:** 40.4%

---
## Alternatives

### Alternatives to Bloomreach

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Manago AI](https://www.g2.com/products/manago-ai/reviews) — 4.4/5 stars (328 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)

### Alternatives to Liferay Digital Experience Platform

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (628 reviews)
- [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) — 4.4/5 stars (603 reviews)
- [Oracle WebCenter Content](https://www.g2.com/products/oracle-webcenter-content/reviews) — 3.8/5 stars (99 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (546 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1011 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Magnolia](https://www.g2.com/products/magnolia/reviews) — 4.3/5 stars (57 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)

---
## Top Discussions

### Bloomreach

- Title: [I am really curious which different compaies are using exponea in their day to day work](https://www.g2.com/discussions/52177-i-am-really-curious-which-different-compaies-are-using-exponea-in-their-day-to-day-work) — 3 comments, 2 upvotes
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?](https://www.g2.com/discussions/32544-are-there-any-automated-campaigns-you-have-seen-work-well-in-exponea-that-we-could-implement-in-our-business) — 3 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,..."
- Title: [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) — 2 comments *(includes official response)*
  > **Top comment:** "Bloomreach is used by marketing and merchandising teams for e-commerce personalization. Its solutions include marketing automation, e-commerce search and..."
- Title: [How do I add customer attributes into the preference centre ?](https://www.g2.com/discussions/how-do-i-add-customer-attributes-into-the-preference-centre) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Luke, you are pointing to the "preference centre" but unfortunately our team will need to get more details from you to better understand how we can..."
- Title: [Can I use this tool for advanced SQL queries ?](https://www.g2.com/discussions/35490-can-i-use-this-tool-for-advanced-sql-queries) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Comment deleted by user."

### Liferay Digital Experience Platform

- Title: [What is Liferay software used for?](https://www.g2.com/discussions/what-is-liferay-software-used-for) — 1 comment
  > **Top comment:** "It is a framework for large Web-Portals. It includes a CMS that is adapting to the user behaviour (experience platform). It can also run custom Java applets...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bloomreach-bloomreach-vs-liferay-liferay-digital-experience-platform)